Seth Wieck

This week on Hey Amarillo, I sit down with Sonja Clark, site leader at Bell Helicopter's Amarillo facility. Sonja oversees a large workforce responsible for developing and building some of the military's most critical frontline aircraft — work that requires precision, trust, and extraordinary leadership. We talk about what it means to carry that kind of responsibility, and how pride in the work translates into pride in community. Sonja shares the impact of Bell's history in Amarillo, the weight of leading at that scale, and the importance of the mission behind the machines. We also talk candidly about her journey as a woman in leadership — the barriers, the expectations, the quiet moments of doubt, and the intentional work of paving the way for others behind her. Sonja is thoughtful, grounded, and refreshingly honest about her own growth. It's a conversation about strength, humility, and the kind of leadership that shapes both an organization and a city. If you care about industry, community, and what it takes to lead well — this one's for you.

What happens to a place when its stories aren't told? This week on Hey Amarillo!, I sit down with local poet Seth Wieck, whose work captures the beauty, tension, and quiet power of life in the Texas Panhandle. Seth grew up on his family's farm in Umbarger — land his family worked for three generations. He shares what it meant to be shaped by that place and why he ultimately chose not to continue farming as the changing economics of agriculture reshaped life on the High Plains. For Seth, poetry isn't just art — it's preservation. It's a way to hold onto memory, to honor legacy, and to make sense of change. We talk about belonging, about the evolution of rural life, and about how words can keep a way of life alive long after it begins to shift. It's a thoughtful and deeply grounded conversation about land, identity, and the stories that define us.

What does it really take to deliver excellence — over and over again? This week on Hey Amarillo, I sit down with Don Rhode, a seasoned restaurant leader who has built his career around creating exceptional guest experiences. Don currently serves as General Manager at one of Amarillo's consistently top-rated fine dining establishments, Cask & Cork, as well as the newer breakfast and brunch favorite, OVR EZE. Before Amarillo, Don honed his craft in major food cities like Chicago and Austin — places where the bar is high and the standards are relentless. In this conversation, we talk about: • What consistency actually requires behind the scenes • His philosophy on leadership and team culture • How great service is built — not improvised • And, of course, the food What surprised me most? How applicable his leadership approach is far beyond restaurants. If you care about building strong teams, delivering excellence, or simply appreciate a great meal — you'll enjoy this one.

This week on Hey Amarillo, we're joined by Dr. Nick Gerlich — longtime marketing professor at West Texas A&M University, writer, and passionate chronicler of regional travel and Route 66. Nick shares his journey through academia, what it's like teaching marketing in a constantly evolving digital landscape, and how he works to keep students grounded in both fundamentals and emerging trends. We also hit the open road, talking Route 66 — its beginnings, heyday, decline, and the very real possibility of a rebirth as America's Mother Road. Smart, curious, and endlessly adventurous, Nick brings a genuine appreciation for this place and the stories that make it matter. From classrooms to highways, this conversation is all about learning, movement, and paying attention to the roads — literal and figurative — that shape us.

This week on Hey Amarillo, we sit down with Adrian Meander, a powerful example of what it looks like to grow where you're planted. Adrian is Amarillo through and through. He grew up here, chose to stay, raised his family here, and built a career rooted in service. He started at Amarillo National Bank as a bank teller and has worked his way up to Vice President—proof that steady work, integrity, and commitment still matter. Beyond his professional path, Adrian quietly invests his time and energy into our community, with a special focus on North Amarillo and reinvesting in a part of our community that deserves continued attention, opportunity, and care. Adrian isn't flashy. He doesn't seek the spotlight. He just shows up, does the work, and makes Amarillo better because of it.

This week on Hey Amarillo, we sit down with Dr. Gabe Hanson for a conversation that truly spans two worlds. Gabe is an emergency room physician — and he was also the guitarist for the super successful Texas country band, the Josh Abbott Band. We talk about what it's like to be part of a band just as it's really taking off, the decision to step away at the height of momentum, and the very real, very human experience of working on the front lines of emergency medicine. Gabe is funny, deeply honest, and refreshingly self-aware about both what he loves and what challenges him. His convictions are strong, his perspective is grounded, and this conversation moves easily between music, medicine, purpose, and what it means to choose a life that aligns with who you really are.

This episode, we're joined by Bethany Fields, a local pastel artist who truly sees beauty in everything around her. Bethany shares how creativity has been a constant thread throughout her life — from photography, to scrapbooking, to pastel painting — and how she has a unique gift for turning hobbies into meaningful work. Our conversation explores what it looks like to follow curiosity, trust your instincts, and allow creativity to evolve. Bethany is incredibly talented, soft-spoken, and kind, and this episode is a quiet reminder of the value of noticing beauty, making art for the joy of it, and letting passion guide your path.

This week on Hey Amarillo, I'm joined by America Adame, Executive Director of the Wesley Community Center in Amarillo's El Barrio neighborhood. The Wesley provides an incredible range of services that support families and strengthen community, and America stepped into leadership just over a year ago with clarity, confidence, and vision. In our conversation, she shares how she imagined the leader she wanted to become — and then took the steps to make that future real. America also speaks with remarkable courage about her own journey through a very difficult season of life, and how her two young daughters motivate her to model what female excellence, resilience, and leadership can look like. This is a conversation about vision, service, and choosing to lead with purpose — even when the path hasn't been easy.

This week on Hey Amarillo, we sit down with Paul Borchardt, who, until very recently, ran one of Amarillo's most beloved and historic landmarks: Wonderland Amusement Park. Paul's story starts far from the Texas Panhandle — growing up on a farm in Iowa, serving in the Navy, falling in love, and eventually finding his way to Amarillo, where he joined his wife's family in running an amusement park that has become part of the fabric of this community. For decades, Paul and his family poured their energy, care, and dedication into Wonderland, creating a place that generations of families return to summer after summer. In this conversation, Paul reflects with pride and genuine enjoyment on the years spent keeping Wonderland going — and on what it feels like to step away after 70 years of family stewardship. He's sweet, funny, practical, and deeply appreciative of the people who loved the park as much as he did. This episode is about legacy, community, and what it means to take care of something that belongs to more than just one family.

This week on Hey Amarillo, we're joined by Laurie Higgins-Kerley, founder of Dove Creek Equine Rescue and Led by Horses, for one of the most moving conversations I've ever had about grief. Laurie began this work after the loss of her husband, during a season when she herself was searching for healing. Through her horses, she experienced a kind of quiet, steady restoration—and eventually felt called to create spaces where others could experience that same healing presence. Our conversation explores grief honestly and tenderly. It doesn't shy away from how painful loss can be, but it also reveals how beauty, connection, and even hope can exist alongside it. Laurie shares how horses help people process emotions without words, how healing doesn't follow a straight line, and why holding space for grief is one of the most meaningful things we can do for one another. This episode is difficult in places—but it is also deeply beautiful. If you've experienced loss, love someone who has, or simply want to understand grief with more compassion, this conversation will stay with you.