The Healthtech Marketing Show: Building a Brand in Healthcare’s Most Competitive AI Market

Developing a Digital Strategy for True Clinical Innovation Host: Phil Sobol, Chief Commercial Officer at CereCore Guest: Julie Demaree, Executive Director of Clinical Innovation and Transformation at St. Mary’s Healthcare Amsterdam Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Ericka Adler is joined by shareholder Christina Kuta to tackle a timely and complex issue: what healthcare providers should do if ICE agents arrive at their door. The conversation explores recent ICE activity in healthcare settings, the importance of having a written policy, and how to protect patient privacy and comply with HIPAA regulations. Ericka and Christina share practical advice for staff, discuss legal requirements, and emphasize the need for documentation and legal counsel. Whether you manage a practice or work in healthcare, you’ll find actionable guidance to help safeguard your patients and team. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Changing the Oncology Prior Authorization Story with Exact Sciences This Office Hours will highlight Liz Durkin, Manager of Revenue Cycle as she tells the story of Exact Sciences’ journey, from pain points to progress, and provide takeaways for other oncology organizations seeking to change the narrative on prior authorization. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Building a Brand in Healthcare’s Most Competitive AI Market On this episode host Adam Turinas discusses with friend and healthtech marketing leader, Lea Chatham, what it takes to create and build a strong brand. They discuss what it really takes to build a brand in the white-hot ambient AI/clinical scribe space. They start with the reality that large buying groups are overwhelmed with noise, and increasingly turn to a few trusted sources to quietly shortlist the top two or three vendors before they ever talk to sales. If you’re not consistently showing up with credibility in those channels, you may never even make the long list, let alone the shortlist. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

On this episode Justin records live at HLTH25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week Justin talks to Michael Silverstein, Managing Partner of Healthcare IT & Life Sciences, DRI and Kamal Jethwani, MD, Co-Founder, Decimal.health and VP, Digital Ventures, Moffitt Cancer Center. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Meet Breanne Buehl, Head of Healthcare & Life Sciences at Broadcom. They discuss how private and hybrid cloud strategies are transforming healthcare’s digital infrastructure. They explore thought leadership topics including: 1. AI + Genomics Infrastructure: balancing innovation with compliance and cost. 2. Reducing Clinician Burnout: tech as a force multiplier, not a friction point. 3. Health Equity by Design: enabling access through scalable infrastructure. 5. Digital Transformation in Life Sciences: from discovery to delivery. From managing sensitive patient data and ensuring regulatory compliance to integrating generative AI for predictive analytics and precision medicine, Buehl explains how healthcare organizations can securely harness data for improved outcomes. The conversation dives into the “cloud repatriation” trend—why hospitals are moving critical workloads from public to private environments—and the role of automation and platform design in combating burnout and inefficiency across IT and clinical operations. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

November News You Can Use Federal Rules and Hot Flashes (Loans, Hormones, Measles) Topics include: New federal rule absurdly declassifies advanced nursing and therapy degrees as “professional,” worsening medical education costs Meanwhile capping physician loans below actual med-school debt which risks ensuring future physicians disproportionately come from wealthy families The long-misleading black-box warning on HRT has finally been removed, restoring access to a beneficial therapy The hype around new non-hormonal alternatives for Menopause likely not going to bring an impact Measles is resurging as vaccination rates drop CMS releases new labyrinthine OPPS/ASC rules—including phasing out the Inpatient-Only rule by 2028 Healthcare tech continues to flag patient risks without offering meaningful action, proving that data without direction is worthless. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode, host Adam Russo welcomes Dr. David Berg, CEO and Co-Founder, Redirect Health, a TPA that allows employers, doctors and brokers to work together to provide truly affordable healthcare for every employee. David shares insights on healthcare delivery challenges, compares systems in Canada and the US, and outlines his vision for Redirect Health to provide peace of mind through affordable and accessible healthcare options. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Transforming the Patient Experience with Voice-First AI Automation Long hold times and overwhelmed front-office staff have made patient scheduling a pain point across healthcare. On this episode, they explore how Infinx and Voxology are redefining patient access with AI-powered scheduling agents that combine empathy, intelligence, and efficiency to transform the way patients connect with care. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Justin Barnes records live at HLTH25 in Las Vegas. Stay tuned for the next few weeks to hear all his guests. This week Justin talks to Nainesh Parikh, MD, MBA, VP, Chief Clinical Expansion & Partnerships Officer at Moffitt Cancer Center, and Rich Scarfo, President at HLTH, Inc. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen