Host Matt Fisher talks to Ann Bilyew, President WebMD Ignite, about assessment of traditional patient engagement and education approaches; need to earn right to get attention; need for personalization through individualized understanding; structure of more engaging communication; importance of context for engagement; how to leverage existing tools to reestablish connection. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

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