Four SEO Reasons Your Rank and Your Traffic Are Decreasing - Episode 124

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:57 Reminders (How to contact me with questions)2:14 Authority is basically like high school popularity3:10 What makes somebody popular in high school?5:56 What makes a website rank?7:15 The 4 things you need to rankEpisode about good backlinks and bad backlinks: https://www.youtube.com/watch?v=HFHg6XwPha4 https://www.youtube.com/watch?v=1dZSbWKJlJ0Episode about SEO being a competition: https://www.youtube.com/watch?v=HZo8Cdt3PnI12:06 The reason people think good content makes a website rank

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 Why is my traffic decreasing?3:02 Traffic is not an SEO metric3:13 Traffic is a function of monthly search volume and your rank3:59 JUST BECAUSE YOUR TRAFFIC DECREASED DOESN'T MEAN YOU HAVE AN SEO CONCERNEpisode that explains traffic and position:https://www.youtube.com/watch?v=01am10-OwDY4:52 Tracking your SERPs is the main thing you need to do6:15 A SERP chart needs to do these 3 things7:43 Average position is a ridiculous metric that doesn't tell you anything10:07 The way you check if you're at the top of the results is with a SERP chart10:29 Sometimes you lose traffic because your SERPs dropThe episodes that talk about why you lose position:https://www.youtube.com/watch?v=gPtGQ8xQyhA&pp=0gcJCcYJAYcqIYzvhttps://www.youtube.com/watch?v=ivSogvXY6FA10:47 There are 4 reasons your rank can decrease

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:55 Reminders2:44 An AI reminderAI episode: https://www.youtube.com/watch?v=vw0CGhhpNeY3:34 Authority comes from backlinks3:58 SEO is like running in a race4:30 There's always a website in first position, etc.5:04 We do not start building backlinks before we spend 4 weeks looking at many things, including the competition6:25 Why do you lose your rank?Episode 89: https://www.youtube.com/watch?v=gPtGQ8xQyhAEpisode 90: https://www.youtube.c:46 om/watch?v=ivSogvXY6FA7:46 People do not hire us if they are already in the first place8:14 When people get outranked they complain on SEO discussion websites about losing rank9:10 Websites on the first page organically get backlinksThe 4 ways to get backlinks: https://www.youtube.com/watch?v=U-r_Bi3FBt8The marketing backlinks episode: https://www.youtube.com/watch?v=mFv70Um0gik&pp=0gcJCbIJAYcqIYzv

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy2:26 The 4 things you need to rank2:56 episode 2 talks about multiple types of penaltiesLink: https://www.youtube.com/watch?v=ElGAxpB8q1A6:14 SEO is a competition, not a checklist6:29 SEO is not about doing everything according to a checklist6:37 A checklist presumes a standard exists7:46 Backlinks usually either cost money or effort7:51 There are 4 ways to get backlinksLink: https://www.youtube.com/watch?v=U-r_Bi3FBt810:06 Why are backlinks expensive?10:36 Presume everyone is doing everything on page right10:59 How does the search engine know which website to rank then?Link to episodes about link quality: https://www.youtube.com/watch?v=HFHg6XwPha4&t=4shttps://www.youtube.com/watch?v=1dZSbWKJlJ012:50 Examples of unhelpful advice15:00 You need to pay for authority15:50 What to do if you do not have money for SEO16:30 If you do not have money for SEO, do this18:30 EEAT definition18:50 Link to Google saying EEAT is not a ranking factor: https://developers.google.com/search/docs/fundamentals/seo-starter-guide19:42 SEO is about doing better than your competition

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:07 Reminders2:35 SEO is no barriers to entry5:18 EEAT5:44 This website from Google says EEAT is NOT a ranking factor: SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers6:06 Content is King6:45 What I think "content is king" originally meant9:08 Good quality content probably gets you better quality backlinks which can help you rank higher9:31 Dwell time9:56 Low dwell time on a high quality website10:23 High dwell time on a low quality website11:55 Dwell time is not a ranking factor

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:41 How to set up an SEO Zoom advisory Call with me2:22 Episode 101: SEO: The Ethics of Linkbuilding3:05 We tell how SEO works, not the way you need to do it3:23 The 4 ways to get backlinks4:50 Episode 102: SEO is Simple, Not Easy5:40 The 4 things you need to rank8:54 Episode 103: Be Careful of This SEO Buyer Scam9:22 A description to explain these scams11:50 Episode 104: Doin' SEO: A Day in the Life, and a Question From Patreon, PBNs, and OBL12:25 OBL description12:32 Episode 105: There are 4 Things You Need to Rank. These Are What They Are With Examples12:42 The 4 things you need to rank13:28 Episode 106: There Are 4 Ways to Get Backlinks. Here They Are13:41 The 4 ways to get backlinks15:29 Episode 107: You Might Get a Penalty. Maybe.16:23 Episode 108: What Are Those Spammy SEO Links Everyone Seems to Be Getting Constantly17:32 It's marketing18:58 Episode 109 Good Content is a Myth, and What UFC and SEO Have in Common19:19 Quality of content is not a ranking factor21:47 Episode 110: How to Track Your Progress in SEO12:06 SEO is the process of getting your website to the top of the search engine25:05 Episode 111: How to Make a PBN (Correctly), a Review25:30 3 Things to know26:16 Episode 112: SEO is NOT Conversion Optimization26:30 Defining these27:50 Episode 113: DR is Not the Main Thing You Should Look at28:17 We're going to talk more about this in a while28:30 Episode 114: Good SEO Backlinks vs Bad Backlinks - a Review29:03 Forum profile vs sidebar vs blog comment vs contextual29:58: Episode 115: SEO, AI, and llms.txt30:56 How to get with AI32:34 Episode 116: Three Reasons Your SEO Backlinks Are Not Helping You33:03 A reason it’s not working36:09 Episode 117: How to Increase Your DR (and an Update on My Public Challenge)36:38 There is never a reason to increase your DR39:50 Episode 118: The High DR Backlink Scam – EXPOSED40:37 Here’s how the scam works41:00 Episode 119: My SEO Advice (AI Services and AI Content)41:59 AI Content on your site

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy0:54 Reminders1:18 How to plan an SEO Zoom Advisory Call with me2:25 Avoid paying anybody to do anything related to AI right now2:43 llms.txt does not get you listed in llms2:52 The AI and llms.txt episode (https://www.youtube.com/watch?v=-WflCZyBnj8)3:21 Don't pay people to do stuff that doesn't work3:32 AI SEO/GEO is the same as regular SEO3:52 People say things without proof. Where's the proof?4:56 Avoid paying people to be listed in AI tools5:20 Good AI SEO is good SEO5:35 Avoid paying anyone for an AI audit5:40 EEAT audits are pointless because EEAT is not a ranking factor7:04 The reason EEAT audits are a scam7:33 The episode about why EEAT is not a ranking factor (https://www.youtube.com/watch?v=z3_gomfiJYI)8:04 The episode about HCU (https://www.youtube.com/watch?v=wsMom4V-Yag)8:10 Search engines cannot tell the quality of content, so they rely on authority8:46 How would they factor bias?9:16 Avoid paying people for AI SEO9:29 The 4 things you need to rank.10:55 Should you use AI content?11:38 A lot of AI content is filler content12:24 Duplicate content is not a thing12:35 The episode about duplicate content (https://www.youtube.com/watch?v=tpL_cbueWLY)12:45 When duplicate content is a problem13:38 AI slop is placeholder content15:26 If it's possible for search engines to detect AI content, it can get penalized16:25 We recommend not using 100% AI content16:42 the reason AI content might get penalized17:40 AI blogs are low effort18:04 AI was trained on existing content. What is it adding?18:20 People have told me they are having trouble getting AI content indexed20:21 The episode about How to tell if something is a ranking factor (https://www.youtube.com/watch?v=G3fVqO5K_lg)21:20 Why would an expert use AI content?21:47 Content is not a ranking factor, but it is a conversion factor22:28 the episode about SEO and conversion optimization (https://www.youtube.com/watch?v=KsDIThvf6hY)24:21 What are they trying to sell you?

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:23 How to plan a SEO Zoom Advisory Call with me2:48 Definition of dr3:17 DR doesn't mean what people think3;55 Low DR backlinks can be good, too4:19 Here's the episode about Marketing SEO Spam4:35 anchortext definition5:44 The problems with high DR websites7:12 Don't buy backlinks based on DR7:29 The episode about lower DR ranking over higher DR8:12 A refersher of a good backlinks:8:16 contextual8:20 likely on a relevant website8:22 on a relevant post8:25 makes sense grammatically and syntactically8:31 doesn't look like it was written for SEO8:36 Episodes 37 and 39 describe more about the difference between a good and bad backlink9:14 Here's the scam10:05 Anything that can be automated will not help SEO11:07 If you're buying backlinks based on DR you are probably going to get scammed11:53 Content wrtiers dislike this podcast12:07 Developers dislike this podcast12:21 The 4 things that are necessary to rank13:13 Dwell time is not a ranking factor13:14 content quality is not a ranking factor13:15 UX is not a ranking factor13:32 How Impressions work13:52 How to know how much traffic you are going to get16:01 Quality of content is not a ranking factor16:04 Dwell time is not a ranking factor16:06 AI is not stealing your traffic16:09 LLMS.txt does nothing16:12 EEAT is not a ranking factor16:19 Even Google admits EEAT is not a ranking factor16:26 Anyone offering you an EEAT audit is scamming you16:30 Anyone offering you an HCU audit is scamming you16:32 Anyone claiming they can get you in the AI tools is probably scamming you or trying to sell you some trash that won't help you16:39 Anyone claiming UX is a ranking factor is scamming you16:54 Don't buy backlinks based on DR17:00 a LEGIT DR80 backlink on a homepage would easily be $10,000 per month.18:12 There are better ways to spend your money18:23 Most DR80 websites are owned by companies and corporations that do not sell backlinks18:29 DON'T BUY BACKLINKS BASED ON DR

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:37 Schedule an SEO Zoom Advisory Call with me2:30 HCU audits are scams3:10 RIGHT NOW AI SEO is the same as regular SEO4:01 Zero people have shown proof that AI is stealing their traffic4:30 No one has shown a website that ranks without backlinks (yet lying content writers still say their content will make you rank)7:21 How do you increase DR?9:19 A history lesson of authority and page rank11:59 The first reason people ask how do they raise their DR?13:12 Clients pay us to be at the top of the search engines, not to increase their DR13::33 The second reason people ask how do they raise their DR?14:50 Higher DR doesn't mean more authority than less DR15:36 The third reason people ask how do they raise their DR16:22 Would you rather be at the top of the search engines or having 100 DR

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy1:42 Schedule an SEO Zoom Advisory Call with me2:06 The first reason (not enough authority)3:45 You need enough authority compared to your competition4:02 The second reason (they are spammy)4:46 The third reason (other problems with your website)6:05 You can do things wrong and they won't hurt you until you start getting authority and search engines look more closely at your site6:50 Article I was talking about8:50 We do not sell backlinks off a menu11:02 The 4 things you need to rank11:04 1 No penalties11:06 2 Content11:07 3 Relevancy11:09 4 Authority11:10 There's a reason we do it that way11:30 When you have everything you need, THEN you need authority13:18 We cannot "take a quick look at your website" because SEO has covers more than your website15:50 It's impossible to do SEO without studying your competition16:00 Review