Scott Whitaker: Transforming Clients into Members for Business Retention and Growth

Show Summary In today's episode of the Grow My Accounting Practice podcast, we welcome Scott Whitaker, Founder of Membership Multipliers, to discuss the art of transforming clients into members for enhanced business retention and growth. Scott brings his expertise in helping coaches and membership businesses scale their offerings, generating substantial recurring revenue each month. He resides in Charleston, SC with his wife, Kelly, and has authored several books on the topic, guiding thought leaders in creating and selling high-ticket memberships. Scott delves into the critical differences between a subscription and a membership, highlighting the unique value that a membership model brings to business retention. He shares the two essential keys to increasing retention, emphasizing that there is a clear distinction between "retention" and "renewal." Listeners will gain insights into Scott's simple three-step system for onboarding new clients, ensuring a smooth transition and long-term engagement. Additionally, Scott reveals his strategies for attracting more L.E.A.D.S. and acquiring more clients. His practical advice and industry knowledge provide valuable takeaways for businesses looking to boost their membership programs and secure ongoing growth. Don't miss this episode filled with actionable tips and expert insights from Scott Whitaker on transforming your client relationships into lasting memberships.   Website MembershipMultipliers.com Corporate Partner People Processes - https://peopleprocesses.com/  

Show Summary In today's episode of the Grow My Accounting Practice podcast, we are joined by Kristen Ricupero, a seasoned business and personal financial coach. Kristen delves into the critical role mindset plays in business growth. With her extensive experience in helping small business owners and entrepreneurs, Kristen shares how your mind can either be your greatest ally or your biggest obstacle. Kristen highlights five main areas where mindset is key to business growth. First, she discusses the importance of goal setting and achievement, emphasizing that having clear, attainable goals is essential for progress. Next, she explores the significance of having a healthy mindset towards money, explaining how your financial outlook can impact your business decisions. Kristen also talks about the necessity of building strong relationships, noting that successful business growth often depends on the quality of your professional network. Furthermore, Kristen addresses the importance of continuous learning and development, encouraging entrepreneurs to always seek new knowledge and skills. Lastly, she emphasizes the need to embrace change, advising business owners to be adaptable and open to new opportunities. Tune in to learn more about how checking in with your mindset in these key areas can lead to significant growth and success in your business.   Website: www.financialfitnesscoaching.com Instagram: https://www.instagram.com/financial.fitness.coaching Corporate Partner: Clockwork AI - www.clockwork.ai

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are excited to welcome Seth Fineberg, an esteemed accounting industry consultant and content strategist, to discuss "Revolutionizing Accounting: Essential Changes for Progress." With over three decades of experience in journalism and content creation, Seth brings a wealth of knowledge on the evolution of the accounting profession and the necessary steps for its advancement. Seth begins by addressing firm growth, emphasizing the need for innovative strategies and forward-thinking approaches to stay competitive in a rapidly changing industry. He highlights the importance of embracing technology, improving operational efficiency, and focusing on client satisfaction to drive sustainable growth. Additionally, Seth delves into talent attraction and retention, offering insights on creating an appealing work environment and competitive compensation packages to attract and keep top-tier talent in the accounting field. The conversation then shifts to vendor/accountant relations, where Seth underscores the value of building strong, collaborative partnerships with vendors to enhance service delivery and client satisfaction. He also explores emerging, high-growth service areas that accounting firms should consider to diversify their offerings and increase profitability. Tune in to gain actionable insights from Seth Fineberg on how to revolutionize your accounting practice and ensure long-term success in an evolving landscape.   Website: https://accountantsforward.com Twitter:@B2BSeth(Twitter/X)   Corporate Partner: Jetpack Workflow - https://jetpackworkflow.com/

Show Summary In today's episode of the Grow My Accounting Practice podcast, we welcome Kiné Corder, the leading National Certified Counselor specializing in Performance Financial Hypnotherapy. Kiné delves into the reasons why clients often get stuck or lose focus on their financial goals. She explains that emotional factors and deep-seated money beliefs play significant roles in this stagnation. By understanding these underlying issues, financial professionals can better assist their clients in overcoming obstacles and staying committed to their financial plans. Kiné shares practical strategies that financial professionals can implement to help their clients get unstuck. She emphasizes the importance of addressing the most common money emotions, such as fear, guilt, and shame, which frequently hinder clients from reaching their full financial potential. Kiné introduces her innovative SelfSync Therapy, a systematic therapeutic process designed to help individuals align their mental and emotional states with their financial goals. This approach not only helps clients move past their financial blocks but also empowers them to achieve peak performance in their financial endeavors. In the final segment, Kiné discusses how the financial industry is evolving in the post-pandemic world. She highlights the increasing importance of mental health and emotional well-being in financial planning. As clients navigate new economic realities, financial professionals must adapt by incorporating holistic approaches that address both the financial and emotional aspects of their clients' lives. Kiné's insights provide valuable guidance for professionals looking to support their clients in a more comprehensive and impactful way.   YouTube:  https://www.youtube.com/@presidentiallifestyle Website:  https://www.presidentiallifestyle.com/ LinkedIn:  https://www.linkedin.com/in/kinecorder/   Corporate Partner: Your Cyber Team - https://www.techiegurus.com/

Show Summary In today’s episode of the Grow My Accounting Practice Podcast, we welcome Brandy Derrick, a Certified Digital Bookkeeper and the owner of Legal Ease Bookkeeping. Brandy shares her insights on the concept of Masterminds, explaining what they are and how they can be a powerful tool for professional growth. A Mastermind is essentially a group of like-minded individuals who meet regularly to share knowledge, provide support, and hold each other accountable in achieving their goals. Brandy provides a comprehensive overview of how Masterminds function and the various formats they can take. Brandy delves into her personal experiences, highlighting how being part of Masterminds has significantly contributed to the growth of her business. She discusses specific examples of how the collective wisdom and encouragement from her Mastermind groups have helped her overcome challenges, implement new strategies, and expand her services. Brandy emphasizes the invaluable networking opportunities and the sense of community that Masterminds offer, which have played a crucial role in her professional development. Beyond business growth, Brandy also reflects on the personal benefits of participating in Masterminds. She shares how these groups have fostered her personal development, improved her leadership skills, and boosted her confidence. Additionally, Brandy provides practical advice on how to start a Mastermind, including tips on selecting the right members and setting clear objectives. She also candidly discusses some common problems with Masterminds, such as group dynamics and maintaining consistency, and offers solutions to navigate these challenges effectively. Tune in to learn how Masterminds can be a game-changer for both your business and personal growth.   Website: https://legaleasebookkeeping.com/ LinkedIn: https://www.linkedin.com/in/brandyderrick/ Faceboook: https://www.facebook.com/LegalEaseBookkeeping YouTube: https://www.youtube.com/@LegalEaseBookkeeping   Corporate Partner: Very Very Video - www.veryveryvideo.com

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Marcel Petitpas, CEO & Co-Founder of Parakeeto, and head strategic coach at SaaS Academy by Dan Martell. Marcel brings a wealth of knowledge and expertise in helping agencies measure and improve their profitability through streamlined operations and reporting systems. Tune in as he delves into the critical aspects of agency profitability and shares actionable insights that can transform your business. Marcel will guide us through the essential metrics every agency should track, including financial metrics like Revenue, AGI, Delivery Margin, Net Margin, and Overhead Spending. He will also cover operational levers such as Utilization Rates, Average Billable Rates, and Average Cost-Per-Hour. By understanding and calculating these key metrics accurately, agencies can set realistic targets and benchmark their performance against industry standards. Furthermore, Marcel will introduce a simple framework for connecting the dots between Finance, Operations, and Sales. He will reveal the three key levers for improving margins within an agency and provide practical advice on how to move them effectively. Whether you're struggling with profitability or looking to optimize your operations, this episode is packed with valuable strategies to help you take control of your agency's financial health. Join us for this insightful discussion and learn how to measure and enhance your agency's profitability with expert guidance from Marcel Petitpas.   Personal Handles Linkedin:  https://www.linkedin.com/in/marcel-petitpas-20059588/ Instagram:  https://www.instagram.com/marcel.petitpas/ Facebook:  https://www.facebook.com/agencyprofitability Company Handles Instagram: https://www.instagram.com/getparakeeto/ Twitter:https://twitter.com/Parakeeto TikTok:  https://www.tiktok.com/@getparakeeto Facebook: https://www.facebook.com/parakeeto   Corporate Partner: People Processes - https://peopleprocesses.com/

Show Summary In this episode, Geraldine Carter, an expert coach for CPAs, shares six common characteristics of successful clients. Firstly, they prioritize creating value for their services, ensuring profitability and client satisfaction. They also excel at pricing effectively, delivering services efficiently, and maintaining a clear mindset. Additionally, successful clients focus on decreasing production time and safeguarding quiet time for reflection and strategic planning. By embodying these traits, they transform their practices into thriving businesses.   LinkedIn: https://www.linkedin.com/in/geraldine-carter/   Corporate Partner: Pumpkin Plan Your Biz - www.pumpkinplanyourbiz.com

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we were thrilled to welcome Billie Anne Grigg, Lead Technical Guide at Profit First Professionals. Billie Anne's journey with Profit First began as a business owner utilizing Profit First services before joining the team. Her dedication and impact have been instrumental in delivering Profit First principles to countless businesses. As we celebrate the 10th anniversary of Profit First Professionals, Billie Anne takes us on a trip down memory lane, sharing insights into the early days of the organization and how it has evolved over the years. Her integral role in the team's success truly shines through, making her a valuable asset to the organization. Tune in to hear more about Billie Anne's journey and the growth of Profit First Professionals over the years.   Website: https://www.profitfirstprofessionals.com/ LinkedIn: https://www.linkedin.com/company/profit-first-professionals   Corporate Partner: Officially Social - officiallysocial.com

Show Summary In today's episode of the Grow My Accounting Practice Podcast, we had the pleasure of hosting Inna Korenzvit, an inspiring entrepreneur who embarked on a remarkable journey of returning to the workforce after 15 years of being a homemaker and raising a family. Inna shared her insightful experiences of founding and running her own business, KORE Accounting Solutions, which specializes in providing cutting-edge management accounting services to law firms across the United States. One of the key highlights of our conversation was Inna's strategic approach to picking a niche within the accounting industry. She discussed the importance of identifying a specific target market and tailoring services to meet their unique needs. Additionally, Inna provided valuable insights into the challenges and rewards of working with customers remotely, emphasizing the significance of effective communication and leveraging technology to bridge the distance. Furthermore, Inna shared her perspective on the dynamics of working with family members within the business. Drawing from her own experiences, she discussed the benefits of collaboration, as well as the importance of setting clear boundaries and maintaining professionalism. Overall, Inna's journey serves as a testament to the power of perseverance, adaptability, and strategic decision-making in achieving success as an entrepreneur in the accounting industry.   Website: www.koreaccounting.com LinkedIn: https://www.linkedin.com/company/koreaccounting/   Corporate Partner: Cash Flow Mike - https://cashflowmike.com/

Show Summary In today's episode of the Grow My Accounting Practice Podcast, Tim Thompson delves into common misconceptions about taxes within Profit First Circles. He addresses the skepticism often heard from prospects, such as disbelief in their reported income or reluctance to accept their tax obligations. Tim offers insights on navigating these challenges and emphasizes the importance of professional support in implementing Profit First strategies, especially when accountants are resistant to the approach. Tim also tackles the perception of accounting services as commodities and explores strategies to differentiate and add value. He provides valuable perspectives on proving the naysayers wrong and establishing a unique position in the market. Additionally, Tim shares his "Nasty" approach to business and its effectiveness in driving growth and profitability. Looking ahead, Tim discusses the future direction of his business, highlighting upcoming initiatives and areas of focus. He offers glimpses into his vision for expansion and development, showcasing his commitment to continuous improvement and innovation in serving clients. Tune in to gain valuable insights from Tim's experiences and expertise in navigating the complexities of the accounting industry.   Website: www.timthompsoncpa.com Facebook: https://www.facebook.com/mydfwcpa Twitter: https://www.twitter.com/mdfwcpa Youtube: https://www.youtube.com/@mydfwcpa   Corporate Partner: Impact Global Solutions - https://www.linkedin.com/in/laurencewhittam/