Erika Jones: Turning Invisible Revenue into Usable, Visible Profit with the Profit Seen™ System

Show Summary: In this inspiring episode of the Grow My Accounting Practice podcast, Mike Michalowicz and Ron Saharyan sit down with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium (EJC), to explore how financial professionals can lead — and thrive in — the social impact revolution. Rachel shares how the booming $715B ESG investment market and the B-Corp movement are creating unprecedented opportunities for accountants, bookkeepers, and advisors who want to align profit with purpose. She reveals how EJC’s equity-centered consulting model not only delivers measurable impact but also commands premium pricing and builds deep trust with clients. Listeners will hear real-world stories of purpose-driven businesses that have achieved both profitability and impact with EJC’s guidance, and learn how values-aligned service providers gain a competitive advantage through stronger relationships and referral networks. Rachel also introduces B.R.I.D.G.E., EJC’s innovative membership program that scales social impact while generating recurring revenue — proving that sustainability and growth can go hand in hand. 🎧 Bonus insight: Rachel shares how working with mission-driven clients has transformed her own sense of personal fulfillment and purpose as a financial professional.   Website:http://www.ejconsortium.com/   Corporate Partner:Bill.com - https://www.bill.com/grow Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode of the Grow My Accounting Practice podcast, we welcome Marcel Wasserman—strategic business coach, licensed financial planner, and founder of LanternWay. Marcel shares how his greatest reward comes from seeing clients flourish and prosper from the work they do together. With over a decade of experience in financial planning, Marcel has built a business that not only supports his clients’ growth but also provides him with a fulfilling lifestyle—one filled with freedom, purpose, and the joy of helping business owners thrive. Tune in to hear his insights on creating a business you truly love, while guiding others toward prosperity. Website:https://lanternway.com/summit TikTok: https://www.tiktok.com/@marcelwasserman   Corporate Partner:Bill.com - https://www.bill.com/grow Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode, Erika Jones explains how accounting professionals and business owners can identify profit leaks, adjust their pricing and cash flow strategies, and implement a CFO-backed system that makes profitability predictable rather than accidental. She also shares how she combines the Profit First framework with her proprietary Profit Seen™ system to help clients move from guesswork to financial clarity and sustainable growth.   Website:https://sheknowsprofits.com LinkedIn: https://www.linkedin.com/in/erika-jones-cfo-profit-first-professional/ YouTube: https://www.youtube.com/@SheKnowsProfits   Corporate Partner:Bill.com - https://www.bill.com/grow Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode, we explore the future of accounting in the age of AI and what firms need to do to stay ahead. From the growing risk of transactional work becoming undervalued to the reality that software providers like Intuit and Xero won’t be protecting accountants, the conversation gets straight to the point: AI won’t replace accountants—but accountants who use AI will replace those who don’t. We dive into why effective staff training and leadership are critical, and how firms can unlock big advantages by building their own micro tools and AI agents. Whether you’re concerned about disruption or excited about innovation, this episode offers a clear roadmap for embracing AI and future-proofing your practice. LinkedIn:https://www.linkedin.com/in/petermccarroll/   Corporate Partner:Bill.com - https://www.bill.com/grow Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode, we dive into a new book by Kayla Caldwell, Profit First Professional, founder of KC Virtual Bookkeeping, and creator of the PEACE framework. The PEACE Strategy combines the practical money management principles of Profit First with intuitive strategy and nervous system-aware business design. Built around five pillars—Profit, Energy, Alignment, Capacity, and Ease—this framework helps women entrepreneurs move beyond burnout and financial overwhelm to build businesses that truly support their lives. Kayla shares how baby steps toward Profit, clarity around energy drains and fuels, alignment with dream clients, working within true capacity, and designing systems for ease all come together to create sustainable, profitable businesses. For women balancing a lot while building what matters, The PEACE Strategy offers both a compassionate guide and a clear path to financial clarity, boundaries, and peace. Website:https://kcvirtualbookkeeping.myflodesk.com/quicklinks LinkedIn:linkedin.com/in/caldwellkayla Instagram: instagram.com/kcvbookkeeping Corporate Partner:Impact Global Solutions - mailto:[email protected] Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode, we sit down with Paige Wiese, Founder and CEO of Tree Ring Digital, to explore how finance professionals can leverage marketing to establish authority, attract the right clients, and scale with confidence. Paige discusses why accounting firms should embrace marketing or partner with experts like her to accelerate growth, and she shares strategies for building and distributing content that positions professionals as trusted leaders in their field. She also explains how AI can be used to streamline content creation, the role SEO plays in ensuring content reaches the right audience, and how growing practices can effectively manage and expand their content distribution. Packed with actionable insights, this conversation is a must-listen for any finance professional looking to strengthen their brand and stand out in a competitive market.   Website:https://www.treeringdigital.com/ http://treeringdigital.com/profitfirst LinkedIn:https://www.linkedin.com/in/paigewiese/ https://www.linkedin.com/company/treeringdigital/posts/?feedView=all Facebook:https://www.facebook.com/TreeRingDigital/ Instagram: https://www.instagram.com/treeringdigital/ YouTube:https://www.youtube.com/@treeringdigital Corporate Partner:Your Cyber Team - https://yourcyberteam.com/ Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode of Grow My Accounting Practice, we welcome Ian Vacin, co-founder of Karbon and co-author of the upcoming book Scale with Purpose: The Service Entrepreneur’s Guide to Intentional Growth, written with Jason Blumer. Together, they’ve drawn from over 25 years of experience advising, consulting, and mentoring service firm owners to create a practical roadmap for entrepreneurs who want to grow their businesses intentionally—not accidentally. Ian discusses why scaling a service-based business is about far more than just growth in numbers. He shares insights from the book, including how to optimize human capital, plan across different time horizons, and address the biggest challenge that keeps owners up at night: capacity. From understanding when your team is overworked or underutilized to navigating structural adjustments at different growth plateaus, Scale with Purpose offers proven tools and case studies that help owners maximize profitability while building sustainable businesses. Whether you’re leading a small team or running a firm with dozens of employees, this conversation will give you a clear framework to scale consciously, manage your team effectively, and unlock the true enterprise value of your company.   Website:scalewithpurpose.info karbonhq.com/practice-excellence/ https://karbonhq.typeform.com/leader-survey   Corporate Partner:Miles Talent Hub - http://www.mileseducation.com Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode of Grow My Accounting Practice, we sit down with Najma Khan, Certified Profit First Professional and founder of Rocket to Profit. Najma shares how implementing Profit First from day one—before she even had consistent income—set the foundation for her business and her clients’ success. She walks us through her calm, client-centered approach to introducing Profit First without overwhelming or “selling,” and how she reframes the most common resistance: opening multiple bank accounts. Najma also reveals the powerful emotional shift clients experience once they gain financial clarity, moving from stress and uncertainty to confidence and control. Finally, Najma explains why she sees profit as more than just numbers on a balance sheet—it’s a tool for contribution. This belief has guided her in helping fund clean water projects in underdeveloped communities, showing that profit can truly change lives.   Website: www.cashflowclarity.com.au/cashflow Instagram:@rockettoprofit LinkedIn: http://linkedin.com/in/najmakhan   Corporate Partner:Pumpkin Plan Your Biz - https://pumpkinplanyourbiz.com/ Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In this episode of Grow My Accounting Practice, finance insider turned industry disruptor Wallis Tsai reveals how high earners can use life insurance strategically to reduce taxes, protect their wealth, and build long-term financial security. Drawing on her experience as a former Goldman Sachs investment banker and hedge fund investor, Wallis shares a refreshingly transparent, no-BS approach to insurance-based wealth planning that cuts through the jargon and gets straight to what works. From protecting against the financial devastation of a health crisis to understanding why disability insurance is often the most overlooked coverage, Wallis explains how to prevent common and costly mistakes. She also explores why today’s long-term care options are better than ever, the critical insurance moves expectant parents should make, and how fiduciaries can identify and avoid bad advice. Whether you’re advising clients or managing your own finances, Wallis delivers actionable strategies to help you lead smarter conversations and make confident, well-informed decisions.   Website: https://www.aboveboardfinancial.com/ LinkedIn: https://www.linkedin.com/in/wallis-tsai-31622a1/   Corporate Partner:People Processes - https://peopleprocesses.com/ Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Show Summary: In today’s episode of Grow My Accounting Practice, we’re joined by Dana Staszkiewicz—Co-Founder of The Opus & Golds Group and former GM/COO of All Hours Plumbing, Heating, and Air. Dana shares how she helped scale a home service business from $12M to $20M in under three years, leading to a successful sale in 2023. She walks us through what the business looked like when she stepped in versus where it landed at exit, and how her diverse background—from advertising agency leadership to retail management—uniquely shaped her approach. Dana also unpacks the critical role numbers played in driving strategic decisions, how The OG Group partners with businesses through hands-on on-sites and equity participation, and the empowering work she’s doing through her two women’s leadership groups. If you're looking to scale, optimize, or transition a business—this episode is full of actionable insight. Don’t miss it!   Website: https://opusgolds.com Facebook: https://www.facebook.com/share/g/1BaZVcmakY/   Corporate Partner:Relay.Fi - https://relayfi.com/ Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!