A Golf School Like No Other From a Teacher Like No Other - Tony Manzoni (RIP)

339 June 26, 2012: Jim Waldron of the Balance Point Golf Schools is not only recognized as a top instructor, but he’s also a student of the swing throughout the history of the game. During the 2012 season he kept a very close watch on the effect of Tiger’s swing changes. Basically, there are 4 types of swings that have won on the Tour. Jim breaks down each, what they entail, and who has had success with using those swing styles. You have to decide which style is best for you, then find a teacher who understands why it will improve your game. http://BalancePointGolf.com You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter. Become a Golf Smarter Ambassador by introducing a new upcoming episode and receive a choice from these 3 great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes! *US residents only. Take advantage of this limited time offer! Request to introduce an episode to [email protected]. This episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER for 10% off.This episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER. 

951  Erik Schjolberg shares insights on golf teaching methods, common mistakes, and the mental approach to the game. He emphasizes the importance of external focus, low point issues, and the distinction between practice and play. The conversation also delves into the nuances of golf, the importance of striking the ball well, and the impact of expectations and warm-up sessions on performance. TakeawaysThe importance of external focus in golf and the impact it has on performance.Understanding low point issues and the significance of addressing them for better ball striking.The distinction between practice and play in golf and the mental approach required for each.The impact of misperceptions and the need for a clear understanding of consistency in golf.The significance of getting fitted for clubs and the impact it can have on performance. Equipment issues can impact a golfer's performance and experience on the course.Getting better at golf involves more than just looking at the scorecard; it's about improving the quality of ball striking and making gradual changes.Mindset plays a crucial role in golf performance, and focusing on the process rather than the outcome is essential.The teachings of Tony Manzoni emphasize the importance of striking the ball well and the impact of balance and weight distribution in the golf swing.  ***Summary and Takeaway were AI generated from riverside.fm, our recording platform.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.    Two ways to become a Golf Smarter Ambassador and receive a choice of one of these great prizes including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes!  Request to introduce an episode to [email protected]. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).  This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER for 10% off.This week's episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.

613 January 30, 2017: Tony Manzoni makes his final appearance on Golf Smarter before he passed away in October the following year. In this episode, he’s here to announce the launch of his new golf school in La Quinta, CA that never got a chance to take off. Tony’s teamed up with two other Palm Springs area legendary coaches, Garry Hopkins and Davey Evans! Tony's book, "The Lost Fundamental: One Simple Move, Better Golf Forever" is available on paperback or digitally for Kindle on Amazon. The video he created of the same name is only available on a private YouTube channel. Please write to [email protected] to gain access.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.Become a Golf Smarter Ambassador by introducing an upcoming episode and receive a choice from these 3 great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes!*US residents only. Take advantage of this limited time offer! Request to introduce an episode to [email protected].   Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA). This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off. This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off. 

950: Jimmie James shares his compelling new book 'Playing From the Rough: A Personal Journey Through America's 100 Greatest Golf Courses'. It's the story of James' journey to play the top 100 golf courses in the United States in one year, starting with Augusta National. The conversation covers James' experiences at Augusta, his goal to play the top 100 courses, and the challenges and triumphs he faced along the way. James also discusses the contrast between his upbringing in poverty and his experiences at exclusive golf courses, highlighting the progress that has been made in the world of golf. The conversation explores the themes of empathy, progress, and the power of human connection. The conversation also touches on the challenges faced by African-Americans in the past and the progress that has been made. The power of golf as a metaphor for life is discussed, emphasizing the resilience and determination required to overcome obstacles. At the end of the episode, Fred shares an episode from his wife's podcast "In This Story...by Joanne Greene" where she reflects on their recent journey of the Civil Rights Tour in Georgia and Alabama.  TakeawaysJimmy James set a goal to play the top 100 golf courses in the United States in one year, starting with Augusta National.The book 'Playing From the Rough' tells the story of James' journey and contrasts his upbringing in poverty with his experiences at exclusive golf courses.James faced challenges along the way, but through the kindness and generosity of others, he was able to achieve his goal.The book highlights the progress that has been made in the world of golf, but also emphasizes the need for further progress.Empathy and understanding are crucial in building connections and bridging divides. Golf can serve as a metaphor for life, teaching resilience and the ability to overcome challenges.    ***Summary and Takeaway were AI generated from riverside.fm, our recording platform.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.    Two ways to become a Golf Smarter Ambassador and receive a choice of one of these great prizes including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes!  Request to introduce an episode to [email protected]. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA). This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER for 10% off. This week's episode is brought to you by Mint Mobile. For a limited time all Mint Mobile wireless plans are $15 a month when you purchase a 3-month plan. To get this new customer offer and your new 3-month unlimited wireless plan for just $15 bucks a month, go to MINTMOBILE.com/GOLFSMARTER.

595 June 6, 2017: Beyond being a great golfer and teacher, Tony Manzoni had so much more to his life than the game. In this conversation we get into an interesting discussion of what it’s like to live in the shadow of a high profile father, then pursuing a career choice in the same field. Examples discussed include Steph Curry and Frank Sinatra Jr. We then continue to discuss taking your game to the next level one club at a time. The focus of the conversation is how many situations require wedges. Tony's book, "The Lost Fundamental: One Simple Move, Better Golf Forever" is available on paperback or digitally for Kindle on Amazon. The video he created of the same name is only available on a private YouTube channel. Please write to [email protected] to gain access. You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.   Become a Golf Smarter Ambassador by introducing an upcoming episode and receive a choice from these 3 great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes! *US residents only. Take advantage of this limited time offer! Request to introduce an episode to [email protected]. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off. 

949: Summary Our guest is Sam Miller, Founder and CEO of Proteus. Proteus is a fitness technology that specializes in precision fitness, athletic training, and physical therapy services. While primarily a B2B product, Proteus is developing a remote training program for consumers, specifically for golfers. It offers a hardware system with a touchscreen and a library of performance tests. The tests measure multi-planar, rotational, and functional movements to provide targeted, personalized training insights. Proteus also functions as a resistance training tool, providing constant resistance throughout the range of motion. It has been used by athletes in various sports and has shown significant improvements in performance. Proteus is a tool designed to unlock athletic potential and improve performance. It is not just for beach muscles but for athletes of all ages. TakeawaysProteus is a fitness technology that offers precision fitness, athletic training, and physical therapy services.It measures multi-planar, rotational, and functional movements to provide targeted, personalized training insights.Proteus functions as a resistance training tool, providing constant resistance throughout the range of motion.It has been used by athletes in various sports and has shown significant improvements in performance.Proteus is developing a remote training program for consumers, specifically for golfers. Proteus is designed to unlock athletic potential and improve performance.The tool focuses on training along the force-velocity curve, emphasizing power and acceleration.Proteus helps tie individual muscles and isolated movements together into a cohesive movement more efficiently.It is beneficial for both young athletes and the aging population, as power is a biomarker for longevity.The future of Proteus includes widespread adoption and the use of data to deliver diagnostics and automated programming.***Summary and Takeaway were AI generated from riverside.fm, our recording platform.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.   Become a Golf Smarter Ambassador this month (May 2024) by introducing an upcoming episode and receive ALL 3 of these great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes!US residents only Take advantage of this limited time offer!Request to introduce an episode to [email protected] @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).This week's episode is brought to you by PXG! Game changer has been thrown around so much, it’s lost its meaning. I was impressed with the results of my fitting and think the P X G Driver will be a game changer for me. Check it out for yourself. Learn more and get free shipping on all equipment at PXG.com/smarter and use code smarter at checkout. That’s PXG.com/smarter, code smarter for free shipping on all equipment.This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off. 

tmigolf.com/golfsmarterWe're thrilled to invite you and your partner on an unforgettable Golf Smarter Adventure to Portugal from September 3-15, 2024!Experience the perfect blend of golf, relaxation, and romance as you explore one of Europe's top golfing destinations together. Non-golfers are welcome and encouraged to join us as host Fred Greene and his wife Joanne (non-golfer) will lead the way! It's an ideal opportunity to play on some of the most stunning courses, enjoy luxurious accommodations, and immerse yourself in the rich culture and breathtaking landscapes of Portugal with a loved one. The adventure is nine days, which starts and ends in Lisbon. After 1.5 days of sightseeing in the Capital city, we'll take a 2.5 hour private bus down to the coast to Vilamoura. We'll have lots of laughs, some great golf swag, and you'll even be present for a Golf Smarter recording session!Secure your spot today and be part of this incredible adventure as space is limited to 12 travelers! Deadline to register is July 15, 2024. For more details, download the informational PDF, and to reserve your place, visit tmigolf.com/golfsmarter or write to [email protected]. Prices are listed in English Pounds so that we can get the best exchange rate possible. Not included are roundtrip airfare, caddies, and gratuities. Many forms of payment are accepted. Don't miss this chance to create lasting memories with fellow Golf Smarter listeners.We can't wait to see you in Portugal!

594 May 30, 2017: Tony Manzoni returns to discuss tips, insights, and strategies on how to be more consistent with each golf club in your bag. In this episode we explore improvements with your putter, 8 iron, and lob wedge. We’ve scheduled to have him come back next week to discuss more wedges, long irons, hybrids, fairway metals, and drivers.  You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.   Two ways to become a Golf Smarter Ambassador and receive a choice of one of these great prizes including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes! *US residents only. Take advantage of this limited time offer! Request to introduce an episode to [email protected]. Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).    This week's episode is brought to you by PXG! Game changer has been thrown around so much, it’s lost its meaning. I was impressed with the results of my fitting and think the P X G Driver will be a game changer for me. Check it out for yourself. Learn more and get free shipping on all equipment at PXG.com/smarter and use code smarter at checkout. That’s PXG.com/smarter, code smarter for free shipping on all equipment. This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off.   

948: Summary In this episode Jeff Thoreson discusses his book 'The Golf Bucket List' and shares his experiences and recommendations for golf destinations. He emphasizes that golf is a lifestyle and opens doors for travel and personal introspection. Thoreson's book is not just about the courses to play, but the experiences and emotions that come with them. He highlights the importance of being present and taking in the surroundings when playing iconic courses like St. Andrews and Sawgrass. Thoreson also mentions other notable golf destinations such as Bandon Dunes, Pinehurst, the Robert Trent Jones Trail in Alabama, and the courses in Northern Michigan. He concludes by discussing the variety of golf experiences available in Florida, Wisconsin, and the Coachella Valley in California.TakeawaysGolf is a lifestyle that opens doors for travel and personal introspection.Playing iconic courses is about the experience and emotions, not just the holes themselves.Notable golf destinations include St. Andrews, Sawgrass, Bandon Dunes, Pinehurst, the Robert Trent Jones Trail in Alabama, and the courses in Northern Michigan.Florida, Wisconsin, and the Coachella Valley in California offer a variety of golf experiences.Golf travel can be planned independently with the help of the internet and research.***Summary and Takeaway were AI generated from riverside.fm, our recording platform.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.  Become a Golf Smarter Ambassador this month (May 2024) by introducing an upcoming episode and receive ALL 3 of these great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes!* US residents only Take advantage of this limited time offer! Request to introduce an episode to [email protected] @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).    This week's episode is brought to you by PXG! Game changer has been thrown around so much, it’s lost its meaning. I was impressed with the results of my fitting and think the P X G Driver will be a game changer for me. Check it out for yourself. Learn more and get free shipping on all equipment at PXG.com/smarter and use code smarter at checkout. That’s PXG.com/smarter, code smarter for free shipping on all equipment.This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off. 

457 October 7, 2014: Tony Manzoni, author of The Lost Fundamental, discusses what's ailing Tiger and what advice he'd give if Tiger called.You're invited to our next Golf Smarter Adventure!  We’re going to Portugal September 5-13, 2024! This is a couples trip, so non-golfers are also invited to join Fred and his wife (non-golfer) for 9 days that includes 3 rounds of golf (more if you'd like), exceptional sightseeing, and fun activities.  Learn more and register at tmigolf.com/golfsmarter.  Become a Golf Smarter Ambassador this month (May 2024) by introducing an upcoming episode and receive ALL 3 of these great gifts, including:        • A private link to Tony Manzoni’s video “The Lost Fundamental”.        • *A pack of 8 Flightpath Golf Tees. A Tee Above All. Learn more at https://flightpathgolf.com.        • *A Glove + Glove Compartment from RedRoosterGolf.com where you can now choose from a  large variety of styles of gloves in 34 sizes! * US residents only.  Take advantage of this limited time offer! Request to introduce an episode to [email protected] @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA).    This week's episode is brought to you by PXG! Game changer has been thrown around so much, it’s lost its meaning. I was impressed with the results of my fitting and think the P X G Driver will be a game changer for me. Check it out for yourself. Learn more and get free shipping on all equipment at PXG.com/smarter and use code smarter at checkout. That’s PXG.com/smarter, code smarter for free shipping on all equipment.This week’s episode is sponsored by PutterCup! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off your order.  And combined with the discount you get with the Pressure Putt Combo, you’ll really save! Go to puttercupgolf.com and use code GOLFSMARTER to get 20% off.This week’s episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This week’s episode is also brought to you by Modern Mammals. Go to modernmammals.com and use code GOLFSMARTER (*one word) for 10% off.