When I first started planning season 1 of this podcast, that I thought would be a mini series, back in 2018, I wrote a list of dream guests- bucket list, beauty industry stalwarts whose brains I wanted to pick. Jo Malone was, of course, on that list, and on her most recent trip to Australia last month, we made it happen.
Jo’s story is unlike any other, and while we all know her name, I don’t believe as many people know her story as well as they probably should. Jo grew up in South East London and following a very, very early introduction to the beauty industry, she discovered her sense of smell was a bit of a superpower. She built her own brand, opened her first store in 1994 and sold that brand to Estée Lauder in 1999 while staying on as Creative Director.
In 2003, Jo was diagnosed with aggressive breast cancer, and although she beat it, she completely lost her superpower- her sense of smell. She chose to exit the brand in 2006 and, exactly one month into a five year non compete, her sense of smell returned. Following what she describes as probably the hardest five years of her life, she launched Jo Loves in 2011- her second global fragrance brand and one she describes as bringing the best parts of herself to the world.
This was so, so special for me, I’m so grateful to have had this time to physically sit down with Jo- no one tells her story like she does and I hope you love hearing it as much as I did.
In this conversation, Jo shares why she has her father’s work as an artist to thank for introducing the Jo Loves brand to a new generation, why we can thank a woman named Doris Hilderbaker for Jo’s love of beauty, and what happens both physically and mentally when you walk away from a brand with your name on it.
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