182. WMTD: How I Lost All My Profits, And Gained Them Back

Have a messy copywriting course that you want to transform into a streamlined success your students actually rave about? In this episode, you’re hearing the raw details, data, and strategies our Collective Client, Lauren, used to turn her low 13% course engagement rate to an impressive 61% completion rate and growing and a library of positive testimonials from her students!   Lauren’s journey with us inside Freedom Found Collective not only revamped her entire approach but also re-ignited her passion for her business!   We focused on swapping out a fire hose of information for a nurturing garden hose approach, leading to stellar student outcomes and renewed enthusiasm in her business. Alongside my Co-Coach Dale and with our background in curriculum design, we helped Lauren map a detailed curriculum that brought newfound clarity and results. Trust us, if you’ve got a course, you’ll want to take notes on this one.   Tune in To Learn: What to do when your course isn’t getting rave reviews The keys to student engagement and completion The importance of real-world applications in your course curriculum  How to turn your passion into profitability Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE  **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how trading endless work hours for more freedom, while making six figures, is even possible? Meet Sheena, a brilliant content writer who redefined her work-life balance, reducing her weekly workload from a staggering 60 hours to a lean 10-20, all without sacrificing her income.  Pull up a seat with Sheena and I as we explore the pivotal decisions and customized coaching processes we use in Freedom Found Collective that turned Sheena’s overwhelming client demands into a streamlined, profitable business model that’s helping her scale.  She is such an ideal client for us because Sheena was ready ot roll up her sleeves and build momentum for her growth from day one inside of the program! Let's break down how, in just a handful of months, she’s achieved what many aspire to — maintaining her income while working less.   Tap ‘Play’ to listen now!   Tune in To Learn: The magic of reducing work hours effectively How personalized coaching transformed Sheena’s business Key strategies for managing junior writers Maintaining six-figure income with a lighter workload Emotional neutrality in business ownership   ********** Apply for your Free Scaling Call here and information about the next cohort of Freedom Found Collective: https://form.typeform.com/to/ojkkzqwE   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered how to juggle being the breadwinner and an entrepreneur in your relationship? Karina F. Daves, a relationship coach (shared by Beyonce’s mom) joins us to uncover her own labyrinth of balancing personal dreams and her husband's, literal high-speed aspirations. As the daughter of immigrants, Karina's journey is a riveting testament to the power of faith, support, and unflinching honesty in relationships.    Karina's story is not just about achieving financial balance; it's a saga of breaking generational cycles and redefining what true support looks like in a modern marriage. She shares intimate anecdotes of marital conflicts, strategies for being the main breadwinner, and the often-overlooked importance of a solid support system. Walk Away Knowing: How to start balancing work and entrepreneurship with your life How career-jealousy can show up in marriage The power of collaborative communication Strategies for breaking generational cycles Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Karina F. Daves: Social: Instagram.com/karinafdaves  Website: https://karinafdaves.com/  Podcast: https://karinafdaves.com/podcast-page

Ready to elevate your copywriting career and push past your own limits? In this compelling conversation with the visionary co-founder of the Copywriter Club. In this revealing conversation, Rob unpacks the pivotal elements that skyrocketed his career—from the transformative power of mentorship to the critical role of connecting with like-minded peers.   Tap ‘Play’ now to dive into Rob’s journey, exploring how stepping into the unknown and embracing uncertainty became key to his success. This episode is packed with actionable insights and hard-earned wisdom that will challenge your perspectives and hopefully, ignite your drive. Rob’s candid advice is a can’t miss! Walk Away Knowing: The three game-changing strategies for copywriting success How to leverage mentorship and peer connections for growth How to face fears & the power of taking bold action The crucial role of community in entrepreneurial success Why investing wisely in your business can accelerate growth 🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Rob In this secret, 10 Min episode Rob tells all on how The Copywriter Club IRL Event was a total mistake that turned into the biggest in real life event in the industry for years to come. Listen Now. Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Today’s Guest: Social: Instagram.com/marsh8, https://www.instagram.com/thecopywriterclub  Website: https://thecopywriterclub.com/  Free Resource:  thecopywriterclub.com/findaclient

Are You Settling for Burnout in Your Business? Or have you been there and you’re afraid to repeat that cycle? In this episode of the Freedom Found Podcast, I reveal how Dale and I confronted our own endless burnout and made radical changes to our business to make us happier in it. What started as an overwhelming hustle ended up as a powerful transformation towards a work-optional lifestyle.   Discover how we turned our business around to prioritize flexibility and time off, and what you can do to avoid the same pitfalls. You’ll get an inside look at our journey from feeling trapped in a business model that didn’t fit our lifestyle to crafting a system that supports our dream life. Walk Away Knowing: The pitfalls of overworking in business How we redesigned our business model Steps to achieving a work-optional lifestyle The importance of aligning work with personal freedom Lessons learned from our journey to more flexibility   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

Ever wondered what it takes to let go of the pieces of your business that are holding you back so you can FINALLY make space for your greatest success yet? Get ready Copywriter because Nicole Culver, founder of Elevated, is opening up about some of the hardest decisions she’s had to make in business to propel her growth – including the bold move to shut down one company to focus on another.   In this raw What Made the Difference episode on the Freedom Found Podcast, Nicole reveals how she sculpted her path to sustainable success while setting boundaries and redefining what freedom truly means for an entrepreneur and now a CEO.  From overcoming burnout to embracing patience and personal growth, her story is a masterclass in strategic pivoting and deliberate detachment from her business as her identity - a mindset all entrepreneurs need to adopt.   Walk Away Knowing: How quitting can be liberating How Nicole transitioned from teacher to thriving entrepreneur The importance of focusing on one priority for growth The step by step of closing one business to prioritize another The impact of setting boundaries and redefining success How to embracing patience and personal growth for lasting success   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Nicole Culver: Social: https://www.instagram.com/nicoleculver/  Website: https://nicoleculver.co/

I could NEVER understand why, no matter how hard I worked, my copywriting business wasn’t growing as fast as I wanted it to. My calendar was full to tasks, projects, new visibility tactics yet I never seemed to hit all the goals on my list.    If you’ve ever felt stuck wishing for new clients or more consistent sales, only to find your efforts scattered and lacking results - this Freedom Found Podcast episode is a can’t miss. I’m sharing one of the top lessons that, once I learned, changed EVERYTHING in my business - and had us growing more than ever.   Since implementing this, Dale & I have transformed our business into a more profitable, efficient, and enjoyable venture, and it all comes down to prioritizing these two key areas. Walk Away Knowing: The real impact of Selling How Serving builds client loyalty Balancing priorities for business growth Overcoming distractions to stay focused Real-life insights from Copywriter Camp Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church 

Feel like your copywriting business needs a tune up? Like if you made just a few intentional tweaks (think: to your pricing, business model, processes, or strategy) that you could FINALLY unlock the path to reach your next goals? Then it’s time you hear from the sought-after copywriters and Founders of Content Bistro, Mayank and Prerna Malik who have over 15 years of experience in the Copywriting Industry. And if that’s not impressive enough, their client portfolio includes some of the brightest names in the industry, such as Pat Flynn, Vanessa Lau, Joanna Wiebe, Amy Porterfield, and others!  🧠Whether you're crafting copy, refining your offerings, or fine-tuning your business model, inside this episode of The Freedom Found Podcast, Prerna and Mayank are serving up tactical advice, from the easy way to start making Data-Driven Decisions, to Leveraging the '4P Momentum Machine' to facilitate the sustainable growth of your business. Walk Away Knowing: Why You Need to Start Documenting How You Work How To Level Up As A Copywriter & Start Thinking Like a Strategist Discover the monumental difference between thinking you're tracking data and actually doing it.  How to Take Your Wealth Beyond The Business 🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Contentbistro To swipe Content Bistro’s 4P Momentum Machine Framework to amplify your business's growth and sustainably. Listen to this bite-sized episode now!   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Content Bistro: Social: Instagram.com/@contentbistro Website: https://contentbistro.com/  Watch Content Bistro’s Free AI Training: https://contentbistro.com/amplify/

Ever found yourself questioning where all your hard-earned profits are disappearing to? You’re not alone. Or how much extra you’d have in the bank if you could find and fix that leak?    Announcing this *highly anticipated* episode revealing the results of this MASSIVE change I made in my business 12 months ago and how this strategy could help you, too. So tap ‘Play’ now and listen as I dive into a time when my business seemed to grow in all the wrong ways while my profits were shrinking. I’ll share my journey of realizing that even as my business expanded and my team grew, profitability wasn’t as straightforward as it seemed. If you’re struggling to see where your money is going or how to boost your take-home income, this episode is for you. Walk Away Knowing: Why increased revenue doesn’t always mean higher profits The unexpected draw-backs of growing a team How to spot and fix hidden profit leaks Balancing team expansion with profitability Simple strategies to increase your take-home pay   Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church

This may just be our rawest, most vulnerable guest interview to date — In this unfiltered episode of the Freedom Found Podcast, we’re not wasting any time digging into an extraordinary conversation with Jen Szpigiel, founder of Becoming Iconic.    This isn’t your typical success story — Jen opens up about the personal, real moments that shaped her multi-million dollar company.    Jen shares candidly about confronting guilt and shame around wealth, the emotional challenges of sacrificial living we often don’t know we’re trapped by, and the surprising truths behind achieving and sustaining success. This episode offers a rare glimpse into the personal struggles and triumphs that even seasoned founders rarely discuss. Don’t miss this chance to hear how you can break the mold, too. Walk Away Knowing: The defining choice that shifted Jen’s career How deep self-trust led to unprecedented success Navigating the guilt and shame of wealth The intersection of wealth, gender dynamics, and empowerment Building a lasting legacy beyond financial success 🔑Plus >> LISTEN TO THE SECRET PART 2 EPISODE HERE: Krystlechurch.com/Jen In this secret, 20 Min episode Jen Szpigiel shares the BEST piece of advice I’ve ever heard to start rewriting your relationship with your business. Listen Now. Register for The FREE 5-Day Challenge Going Down September 9th: The Work-Optional Copywriter Now → Krystlechurch.com/Challenge **********   Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week.    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter’s Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You’ll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church Connect With Jen Szpigiel: Social: Instagram.com/Becomingiconic  Website: https://becomingiconic.co/  Free Resource: https://becomingiconic.co/magazine