EEC 390: The Blueprint for Business Growth, with Lior Weinstein

Lior is a trailblazing tech visionary and serial entrepreneur, whose latest venture CTOx helps 8 and 9-figure CEOs transition to fractional leadership roles so they can gain better control over their time, money, happiness, and purpose while continuing to drive positive business impact. How can business leaders and tech execs simplify challenges? How best to use AI in business and happiness? How can AI scale your business into predictable growth? How is tech revolutionizing executive leadership? What are the benefits of leveraging tech expertise in a fulfilling, high-income fractional executive practice while maintaining work-life balance? Lior Weinstein Lior is a trailblazing tech visionary and serial entrepreneur, whose latest venture CTOx helps 8 and 9-figure CEOs transition to fractional leadership roles so they can gain better control over their time, money, happiness, and purpose while continuing to drive positive business impact. He has driven digital transformations across mobile, web, and desktop landscapes for 20 years. He founded his first company at just 14 and by his 20s, had built and exited two successful tech companies. Lior has since worked on 30+ mobile apps used by millions of people worldwide and published multiple AI patents. Poplar, Fortunian, Mapp, and Ginipic are just some of the many companies he has founded. While Lior collaborates with elite C-suite leaders to drive value creation and serves as a fractional CTO and CRO for $20-100M companies, some of his most rewarding work has been with nonprofits for causes he is passionate about, such as education and anti-human trafficking. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Lisa L. Levy is not your typical consultant—she’s a disruption catalyst who helps visionary founders break free from daily operations and build self-reliant leadership teams that drive profit, agility, and freedom. What’s the biggest mistake founders make when scaling beyond $15M, and how can they avoid it? How can leaders build self-reliant teams that thrive without their constant involvement? Why do most process improvement initiatives fail—and what’s the secret to success? Can you explain your Adaptive Transformation Framework and how it boosts productivity by 40%? How do you help organizations transform “that’s how we’ve always done it” into innovation and profit? Lisa Levy Lisa L. Levy is not your typical consultant—she’s a disruption catalyst who helps visionary founders break free from daily operations and build self-reliant leadership teams that drive profit, agility, and freedom. As Founder & CEO of Lcubed Consulting, Lisa has spent over 16 years guiding organizations through transformational change, aligning people, processes, and technology for long-term success. She’s the #1 best-selling author of Future Proofing Cubed, creator of the Adaptive Transformation Framework, and host of the Disrupt and Innovate podcast. Her clients? Thousands of mid-market companies who now thrive without the founder being the bottleneck. Lisa’s secret? She doesn’t just consult—she empowers. Her mission is to put herself out of business by transferring her expertise to leadership teams, helping them scale with confidence and clarity. Lisa’s storytelling style and battle-tested strategies make her a sought-after speaker and guest who inspires action—and delivers results. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Jimmy offers a fresh and unique perspective on topics like public speaking anxiety by blending voice work with anxiety management strategies. What are some overlooked powers of vocal techniques, and do you have any actionable tips? How does your Cannon Method blend voice work and anxiety management to help people overcome nerves and speak with confidence? What are some common vocal habits that undermine authority, and how can people fix them? How can leaders use principles from jazz—like rhythm and timing—to speak more charismatically and keep audiences engaged? What are three vocal techniques you recommend to instantly boost credibility and command attention? Jimmy Cannon Jimmy offers a fresh and unique perspective on topics like public speaking anxiety by blending voice work with anxiety management strategies. His insights could add significant value to the conversations on your podcast, offering your audience a new angle on these essential skills. Through his Cannon Method, he’s guided countless clients to master their voice, overcome nerves, and also build a leadership presence that inspires action. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Erdem Koch is an international keynote speaker and communications coach who helps professionals build unshakeable confidence and communicate like the top 1%. What are the biggest communication mistakes professionals make, and how can they fix them? How can someone become a more confident and persuasive speaker in high-stakes situations? What role does body language and vocal tone play in effective communication, and how can people improve these aspects? In today’s digital world, how has communication changed, and what should professionals do to adapt? What’s a quick, actionable tip that listeners can implement today to instantly improve their communication skills? Erdem Koch Erdem Koch is an international keynote speaker and communications coach who helps professionals build unshakeable confidence and communicate like the top 1%. With over 20 years of experience in journalism, PR, and corporate communications, Erdem helps high-profile executives transform from hesitant speakers to powerful communicators. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

John Little has developed and coached hundreds of talented people who have since advanced to Executive Directors, Vice Presidents, Senior Managing Directors, Managing Directors, Senior Business Leaders, and Individual Business Owners. What is Imposter Syndrome? How can I combat the feeling of Imposter Syndrome? Why do we have Imposter Syndrome? How can I strengthen my emotional intelligence? Help me identify what can make me a good leader. John Little The Winners Edge Coaching was established by John Little, who has over 25 years of experience as a business leader, entrepreneur, and consultant. John has developed and coached hundreds of talented people who have since advanced to Executive Directors, Vice Presidents, Senior Managing Directors, Managing Directors, Senior Business Leaders, and Individual Business Owners. Strategically, John helps leaders identify priorities, assess and address challenging situations, develop short and long-term goals and establish a plan of action to achieve successful outcomes. John holds certifications in DISC, Myers-Briggs Type Indicator (MBTI), and Fundamental Interpersonal Relationship Orientation (FIRO-B), as well as a certificate from Cornell University for Diversity and Inclusion for HR Professionals. With extensive experience in corporate Equity, Inclusion, Belonging, and Engagement strategies, John combines his vast leadership knowledge and coaching skills to help elevate seasoned and emerging leaders. John’s lifelong passion for people is evident in his work as a developer of talented individuals, from those starting their careers, all the way into the C-Suite Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

David Pope brings 30 years of experience in recording studios to the thousands of business professionals he has worked with globally, from Managing Partners, lawyers, and CEOs to business executives and TEDx speakers. Why you don’t need to speak like Obama or Oprah to shine: Find out how to embrace your unique voice and make it your most compelling tool. Do women have less authority because their voice pitch is higher? What are the proven voice and presence strategies for big moments? What is your toolkit to ground yourself and speak with confidence under pressure? How do you truly connect with your audience using voice and presence to create a meaningful and lasting impression? The reading voice vs the speaking voice: Strategies to revamp your voice to shine in front of the camera? David Pope Starting at the BBC, David has since worked as an audio producer, director and voiceover artist, and now as an Executive Voice Coach. He brings 30 years of experience in recording studios to the thousands of business professionals he has worked with globally, from Managing Partners, lawyers, and CEOs to business executives and TEDx speakers. His 1-1 coaching sessions, workshops, and online video courses focus on transforming voices, helping good speakers become great speakers. His workshops are CPD accredited by the Law Societies of Hong Kong, Singapore, NSW, Australia, and the legal affairs department of the Government of Dubai. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Philippe Johnson is a retired United States Air Force officer and advocate for principled and ethical leadership in public service. What are the essential character traits and competencies all leaders need to exhibit to most effectively do their jobs? Using the core traits you have identified for what makes a competent and principled leader, how does former President Trump serve as a case study of poor leadership, and what have been the material outcomes of his failings? There are so many critics out there who decry Trump’s personal character and leadership style, but very few actually posit specific criteria for why he is such an aberration, other than pointing to the more sensational aspects of his court cases and social media rants. Can you clearly outline his shortcomings from a practical, on-the-job perspective? The Trump administration seemed to place a premium on loyalty. Your book talks about the difference between “principled” and “unprincipled” loyalty. Which term best applies to those within Trump’s inner circle and why? Please define “courageously selfless leadership,” and why is that such an integral part of governing an organization or company? Philippe Johnson Philippe Johnson is a retired United States Air Force officer and advocate for principled and ethical leadership in public service. The son of a language teacher and career United States Army officer, he was raised in the United States, France, and Germany. During his 24 years on active duty, Lieutenant Colonel Johnson served as a fixed- and rotary-wing pilot, intelligence offi cer, and diplomat (militaryattaché), and was honored with the Defense Meritorious Service Medal, the Meritorious Service Medal with two oak leaf clusters, and the Air Medal with one oak leaf cluster. He also served on the staffs of two Air Force major commands as his final two assignments. Philippe received a bachelor’s degree in political science from the University of Florida and earned his master’s degree in public policy from the University of Maryland’s School of Public Policy. He can be reached at www.philippejohnson.com. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Dr. Danielle Griffin is a speaker, educator, and coach dedicated to helping people live healthier, happier lives. Whether leading a workshop or delivering a keynote, her goal is to empower individuals to understand their bodies and minds. How do you help them integrate mind-body practices into their daily routines to manage stress and enhance their overall performance, especially when they feel they have 'no time'? Can you share a specific client success story where you helped an executive overcome a significant challenge, such as pain, anxiety, or grief, and how those modalities played a role in their transformation? How do you coach executives to build their emotional resilience? How do you help them shift their mindset and prioritize self-care without compromising their professional goals? What are some common misconceptions about mind-body work? Dr. Danielle Griffin Dr. Danielle Griffin is a speaker, educator, and coach dedicated to helping people live healthier, happier lives. Dr. Danielle was awarded the "Best Pain and Stress Management Expert in Houston" and the International Impact Book Award for "Somatic Exercise Made Simple." Dr. Danielle holds a Doctorate degree and numerous certifications as a Yoga instructor, Clinical hypnotherapist, NLP Practitioner, and Coach. She's also studied with renowned hypnotist Paul McKenna. Her "Somatic Exercise Made Simple" book series provides practical guidance for incorporating somatic exercises into daily routines. With over a decade of experience teaching in higher education and working directly with individuals through coaching, yoga, and hypnotherapy, she delivers practical, actionable advice. Whether leading a workshop or delivering a keynote, her goal is to empower individuals to understand their bodies and minds. She provides audiences with tangible tools they can use immediately to reduce pain and stress, manage anxiety, and improve overall well-being. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Jenny Mitchell is an executive coach, a podcaster, and a published author who is on a mission to help people have more meaningful conversations. What are the key messages in your book Embracing Ambition? How did your doctorate in Musical Arts shape your business? Why do so many women in leadership roles often place their value in the hands of others? How can women take back control and reclaim the word ambition? You say there are five key pillars that play a role in women's leadership journeys. What are they? Jenny Mitchell Jenny Mitchell is an executive coach, a podcaster, and a published author who is on a mission to help people have more meaningful conversations. She is a lifelong learner who holds an executive coaching degree for Royal Roads University, a CFRE fundraising designation, and a Doctor of Musical Arts from SUNY Stony Brook in piano performance. Jenny is the Founder & CEO of Chavender and most frequently works with executive level leaders in both non-profit and corporate settings. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.

Ashley Rudolph is an Executive Coach for high achievers and next-gen leaders. Her coaching blends strategic insight with practical tools to help leaders achieve their goals without burning out. When a high achiever feels stuck at a career crossroads, what’s the first conversation you have with them? You’ve coached leaders through major transitions—what patterns do you see in those who successfully step into their next chapter? What’s a common blind spot holding leaders back from the roles they say they want? How do you help leaders separate what they truly want from what they’ve been told they should want? If someone listening feels they’re at a plateau, what’s one question they can ask themselves today to unlock their next step? Ashley Rudolph Ashley Rudolph is an Executive Coach for high achievers and next-gen leaders. With a background as a tech executive and a track record of helping leaders hit business targets, she empowers her clients to unlock their full potential, lead with confidence, and drive performance cultures that deliver results. Ashley's coaching blends strategic insight with practical tools to help leaders achieve their goals without burning out. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching a company that specializes in leadership development.