
Alex opens with a side project he cannot put down: a statistical model that answers which small business a town can actually support, and where it should go. He built it from free U.S. Census APIs, Overture business data, and a federal dataset on underserved healthcare areas, stitched together with Python in a free Google Colab notebook. The finding underneath the project is the part worth keeping. Population-dependent businesses hold a fairly tight ratio to the people around them, and when a town grows or shrinks, the businesses lag that change by years. The gap between the two is the opportunity.
The conversation then turns to what happens after the research is done, which is where most side projects die. Dave walks through the planning system he actually keeps: a free Asana project built for the year, chunked into quarters, with the podcast cadence, basketball season, and family time loaded in as real constraints. The system is built to push back, asking how many hours a week he can honestly give something before it goes on a list. Alex makes the harder argument. Most AI-generated to-do lists are noise, and the better question is what actually breaks if you skip the task.
The second half is for anyone watching layoffs land near them. Alex shares the job search framework he built after his own layoff and later ran with roughly 15 people. Name your salary floor before you need it. Apply only to your top tier for the first three weeks, then widen one tier at a time. Treat applications as a funnel where a cohort goes dead by week four. Take two days a week off from searching on purpose, because endless scrolling is neither pleasant nor effective. Dave adds the layer the framework predates, including using voice capture and a transcript to turn a career into case studies you can use in interviews and on a site.
Both hosts land in the same place. The tools got radically cheaper, the data got radically more available, and the constraint moved. What is scarce now is judgment about what deserves your time.
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Connect with Dave
- Website: https://bit.ly/em-dave-website-pod
- YouTube: http://bit.ly/41zuOfc
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Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
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