315. In an AI World, Is the Long Game Dead?

Ever feel like everyone around you is chasing the next quick win while you're trying to build something that lasts? In a world obsessed with viral moments and overnight success, it can feel like playing the long game is outdated or even impossible.In this episode, we unpack why the long game is still the most powerful strategy for building a business, wealth, and a meaningful life. We define what “playing the long game” actually means and why it often feels boring, lonely, or even like you're going backward before the results show up. From building a referral-based business and growing wealth slowly, to parenting, friendships, health, and legacy, we explore how consistent actions compound over time.We also talk about the hidden signs you're actually winning the long game, even when it doesn't look impressive on the outside. Think fewer flashy decisions, more intentional choices, and the confidence to stay the course when others chase shiny objects.If you're in a season where the results haven't caught up to the effort yet, this conversation will remind you why consistency still wins. And stay tuned—next week we’ll share the seven tactics to use when you're tired of playing the long game.Resources:Check out Her Best Life: www.herbestlife.comLearn more about Empire Circle Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies.

Ever feel like you built a successful business… but somehow it still feels heavy? In this episode, we get real about cash flow, financial freedom, and why so many high-performing women feel trapped by businesses that look great on paper.We break down the concept of the freedom number and how understanding your personal cash flow changes the way you lead, decide, and show up every day. We talk about the difference between waiting for retirement and creating financial freedom now, why predictable cash flow matters more than just net worth, and how diversified income streams give you back choice.We also walk through real examples of how money can flow to you beyond your primary business, including real estate strategies, lending, royalties, partnerships, and small but mighty recurring income plays. Along the way, we challenge you to audit what’s going out the door, get intentional about what’s coming in, and start tracking cash flow like a game you actually want to win.If you want to build a big business without feeling owned by it, this conversation will help you see new paths forward and move faster toward a life that feels as good as it looks.Resources:Check out Her Best Life: www.herbestlife.comLearn more about Empire Circle Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Scaling sounds exciting. More revenue, more impact, more visibility. But what if growing too fast could actually break what you’ve already built?In this kickoff to our Scaling Series, we slow it down before we speed it up. We share the five essential questions every leader must ask before expanding into new markets, hiring more people, or chasing bigger numbers. Because growth magnifies everything. It multiplies strong systems—and it multiplies chaos.We walk through the hard-earned lessons behind these questions: Are you scaling systems or scaling stress? Why do you really want to grow—ego or impact? Do you have the right people owning outcomes, not just tasks? Is your client experience worth multiplying? And most importantly, is your life aligned with the scale you’re asking for?We share candid stories of expansion wins, expensive mistakes, and the personal cost of growth done wrong. If you’re serious about building a big business and an even bigger life, this episode will help you pause, reflect, and scale on purpose.Time-block space to journal these five questions. Your future self will thank you.Resources:The One Thing by Gary Keller and Jay PapasanRead: Remarkable!: Engaging Culture. Superior Service. Outrageous Results Tony Robbins & Alex Hormozi interview Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Ever wondered what it actually takes to get paid to speak? Maybe you’ve been asked to teach at your office or you feel the nudge to step onto bigger stages—but you’re not sure where to start. In this episode, we pull back the curtain on how we built speaking careers from the ground up.We talk about why speaking is a reps game (not a talent contest), how to “stair step” from your office whiteboard to other markets, and why you don’t need a polished slide deck to begin. We share practical ways to raise your hand, leverage your network, and turn teaching into both confidence and income. We also break down how to get paid first in testimonials, how to create a one-page speaker sheet, how to set your fees, and why good audio matters more than fancy video when building your speaking brand.If you’re ready to stop waiting to be chosen and start acting like a speaker, this conversation will give you the framework and the push you need.Resources:Rotary InternationalToastmasters International Take the Empire Stage quiz. In two minutes, you'll find out which of the four stages you're in and get clarity on the moves that will help you build the empire you were made for without burning out or going it alone. The quiz is free and it's the clarity you've been waiting for.Check out Her Best Life: www.herbestlife.comConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Great people don’t leave great businesses by accident. In this conversation, we dig into what actually keeps strong relationships thriving over the long haul and where leaders unintentionally push good people out the door.We talk candidly about what it really takes to go the distance with your team, starting with self-awareness as a leader and extending into hiring, compensation, onboarding, and retention. We break down why knowing your own strengths and gaps matters more than any personality assessment you hand to someone else, how slowing down the hiring process builds trust early, and why clarity in the first 30, 60, and 90 days can change everything.We also unpack the role money plays in retention, from common compensation mistakes to structuring bonuses people can actually influence. Finally, we explore how relationships, recognition systems, and future vision keep people engaged and growing alongside you.If you’re tired of constant turnover or ready to build a team that grows with you over time, this episode will give you practical steps you can put to work immediately.Resources:Learn more about DISC personality assessmentsCheck out Her Best Life: www.herbestlife.comConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

All five Empire Building hosts are together for a rare and honest catch-up. We talk about the seasons we’re in right now—raising teenagers, navigating big family decisions, investing, growing businesses in tough markets, and redefining what success actually looks like.We share what it’s been like to lead through uncertainty, why clarity changes everything, and how each of us is prioritizing health, family, and alignment alongside growth. You’ll hear stories of major business milestones, lessons from letting go of control, and reminders of why surrounding yourself with the right circle matters more than ever.If you’ve ever wondered how women leaders balance ambition with real life—or needed permission to build both a big business and a big life—this conversation is for you.Resources:Check out Her Best Life: www.herbestlife.comConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

AI is already here, and the real difference is not who is using it, but who is using it with intention. In this episode, we pull back the curtain on how we are actually using AI inside our businesses to create clarity, save time, and generate more opportunities without adding more work.We walk through four practical prompts we use every week to sharpen our messaging, practice better conversations, eliminate decision fatigue, and communicate at scale with confidence. These are not theoretical ideas. They are simple, repeatable prompts that help us sound like our smartest selves on our best days.Here are the four prompts we reference in the episode:Prompt 1: Competitive Advantage[Insert your team’s name] is a real estate team that specializes in helping families buy and sell homes across multiple markets. One of our top competitors is [insert competitor’s name] who we frequently go head to head with for listings in the [insert region name] region. Our target audience is move-up sellers. They're homeowners who are selling their first home in order to purchase their second larger or more permanent home. They're often juggling equity concerns, emotional attachment, timing and uncertainty about market conditions. Based on what you know about [insert your team’s name] and our competitor, what messaging or features might be making the competitor more attractive to move up sellers right now? Please only use things that are facts and don't make something up. What are the top three to five reasons our ideal client might call them before calling us? What specific changes should we make to our website messaging, visuals, calls to action, or value propositions to resonate more clearly with move up sellers and better differentiate ourselves? Use psychological triggers and emotional decision-making cues in your recommendations.Bonus Prompt for Generating More Business:Give me five marketing messages that speak directly to the fears and goals of move-up sellers, specifically targeting those who are unsure whether now is the right time to sell their first home and upgrade, include emotional appeal, trust-building language, and urgency.Prompt 2: Role Play Partner You are an expert real estate sales trainer. Your task is to roleplay realistic real estate sale scenarios to help real estate agents improve their communication, discovery, objection handling, closing and rapport building skills. At the completion of the roleplay, provide the user feedback. You will play the role of a buyer, seller, landlord, prospect, etc. Before starting the roleplay, ask the user the following clarifying questions to set the scenario properly:Question 1: What specific role would you like me to play?Question 2: What is your primary objective for this role play?Question 3: Are there specific objections you'd like me to raise during this conversation? Question 4: Would you like me to simulate a particular personality type?Question 5: Any specific challenges you'd like to practice?Once the user confirms, begin the roleplay naturally as the selected character making the interaction realistic and challenging while aligned to the user’s goals.Prompt 3: Social Media ContentBased on what you know about [insert your team’s name], create a content rhythm across the social media platforms of LinkedIn, Facebook, and Instagram. Include a simple 90-day repeatable outline of content that will be used across all platforms but only created once, that is needed weekly, with a sample of most searched for real estate topics centered on selling your home. I cannot post more than three times a week. I like to provide a lot of factual content, so please don't make up any facts. If you wish you knew something, then leave me a blank to fill in. Be concise but funny. And the outcome I want from the readers or consumers is to have people respond and engage in asking questions about their home's value.Prompt 4: Lead Re-EngagementAct as a seller-focused cold lead conversion expert in real estate. Act as a top 1 % real estate agent strategist who specializes in converting cold buyer leads. I want 20 re-engagement messages that I can use over various mediums like direct message and email. These should trigger replies first and build trust and urgency and confidence in my team. Assume that the market is slower, the buyers are hesitant, and we will win through strategy and negotiation expertise. Keep it punchy and real.For context, these are homeowners who have expressed interest in selling but paused due to uncertainty, pricing, concerns, and market hesitation. They're cautious, analytical, and afraid of making the wrong move, and they've stopped responding in the last eight weeks. Write messages to reengage these sellers and position our team as the safest, smartest choice to guide their home sale. Emphasize pricing strategy, risk management, and marketing realism. Address hesitation without pressure. Use authority, calm, confidence, and clarity. Avoid over-promising or hype. Please no emojis or cliches. No salesy language. And one question max per message.Resources:Prompt CowboyJulie Holmes Books on AI in BusinessJoin Her Best Life. Where Women Come to Build Big BusinessesConnect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies. The use of generative AI is subject to limitations, including the availability and quality of the training data used to train the AI model used. Users should exercise caution and independently verify any information or output generated by the AI system utilized and should apply their own judgment and critical thinking when interpreting and utilizing the outputs of generative AI.

Money meetings don’t work when they’re reactive, emotional, or inconsistent. In this episode, we walk through the exact framework we use for monthly money meetings at home and in business, from updating your net worth to reviewing spending, planning ahead, and setting one clear financial priority.We break down how these meetings neutralize the emotion around money, create alignment with your partner or team, and help you make proactive decisions instead of reactive ones. We talk through preparing for big upcoming expenses, handling unexpected income, setting intentional giving goals, and why manually engaging with your numbers matters more than full automation. We also take you inside the rhythm of a monthly P&L meeting and explain how curiosity, budgeting, and clean systems protect profit as you scale.If you want your money to support both a big business and a big life, this is a rhythm worth committing to.Resources:Monarch Money Join Her Best Life. Where Women Come to Build Big Businesses.Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

Ever set big money goals and then wonder why nothing really changes? We’ve all been there. In this episode, we kick off a two-part series on the rhythm of accountability around money, and why consistent money meetings at home and in your business are the difference between hoping and actually building wealth.We talk about why wealthy people don’t wing it, they track it, and how attention plus intention changes everything. From weekly budget check-ins and monthly net worth meetings at home, to cash flow reviews, P&Ls, and sales pipeline health in your business, we walk through the real conversations that keep money neutral, strategic, and working for you. We also dig into why money is emotional, how systems reduce friction with partners and teams, and how small, regular check-ins prevent those “gradually then suddenly” moments.If you want your money to stop running on autopilot and start fueling your long-term vision, this is where it starts. Press play, take notes, and come back next week for the full breakdown of how to run each meeting.Resources:The Psychology of Money by Morgan HouselJoin Her Best Life. Where Women Come to Build Big Businesses. Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.

If you’re in a season where it feels like one more thing might break you, this conversation is for you. We’re sitting down with Jay Papasan, New York Times bestselling author and co-founder of The ONE Thing Company, for a candid look at what it means to lead when life doesn’t let up.Jay shares what the last several years have really looked like behind the scenes, and how those experiences shaped a set of “lighthouses” he now uses to navigate tough storms. We talk about how high achievers spiral into self-criticism, why old standards can become impossible anchors, and how recalibrating expectations can keep you from drowning. Jay also unpacks what it means to re-engineer your village on purpose by cultivating friendships deep enough to call in the middle of the night and creating intentional rituals that keep your support system strong before the next hard season hits.If you’re building a big business and trying to live a bigger life, this episode will help you stay grounded, stay honest, and keep moving forward with support.Resources:Visit The ONE ThingListen to The ONE Thing PodcastLearn more about Her Best LifeExplore Empire Circle Connect on Instagram:Seychelle Van Poole: @seychellevpSarah Reynolds: @sarahreynoldsojiWendy Papasan: @wendypapasanKymber Lovett-Menkiti: @kymbermenkitiTiffany Fykes: @tiffanyfykesProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.