On-air mentoring session - Finding your brand identity on social media

In today's episode (166) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on another creative business mentoring session. I’m working one-on-one with Anna - a talented food photographer, recipe developer and content creator who is looking to take her career to the next level. It’s a raw and honest conversation about what it really takes to build a sustainable creative career - from landing more clients to creating reliable income streams. If you’ve ever felt stuck, second-guessed yourself, or longed to turn your food photography and content creation dreams into a profitable business, this episode is for you.Here's what else you can expect from today's episode...I share more information about the Fearless Focus Mastermind and Mentoring Program.A behind-the-scenes look at the magic wand exercise we start the session with — an inspiring way to dream big about the creative business you really want (you’ll want to try this yourself!).The truth about Anna’s current income streams — and the new monetisation opportunities that could transform her business.The single most important area Anna needs to focus on right now to increase her income (and how you can apply this too).A deep dive into what’s already working beautifully in Anna’s business — and how to build on it.Why the self-fulfilling prophecy could be holding you back more than you realise.Marketing strategies that actually work — including one that’s perfect for introverts.An honest discussion about the sacrifices involved in building a content creation business — and whether they’re worth it for you.How often you really need to market in order to see results.The mindset blocks standing between you and the business you dream of — and how to start dismantling them.A step-by-step pitching strategy (plus my #1 pitching tip you don’t want to miss!).How Anna could build out digital assets to create more consistent revenue.LINKS MENTIONED:Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HEREOrder my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyAnna's Instagram and website  Madrid food photography, styling and social media workshop 2018. Read more about it in this blog post HEREFind links to episodes and blog posts all about my journey in self-publishing, here (see “links mentioned”)Find the full show notes and links to all previous on-air mentoring sessions HEREFind my Instagram HERE 

In today's episode (165) of the EAT, CAPTURE, SHARE podcast, I'm chatting with family photographer and host of This Can't Be That Hard podcast, Annemie Tonken, thereby continuing our business focused podcast episodes!Annemie shares how she created a recurring revenue business model for her photography business and how you can too! We talk about how recurring revenue can help you create a sustainable and profitable creative business without the overwhelm. Annemie is a fountain of practical wisdom, and her insights are bound to spark new ideas for your own food photography business journey. Here's what else you can expect from today's episode... I share more details about the Fearless Focus Mastermind and Mentoring Program.Annemie introduces herself. We chat about how Annemie developed a recurring revenue model and how you can too.Annemie explains why her photography subscription model became the key to saving her business.We dig into how a membership offer can be tailored for food photographers.We explore how to tell if a membership model is the right fit for your photography business.Annemie gives her top tips for a successful membership launch.Annemie shares practical strategies to make your food photography business more sustainable and profitable.LINKS MENTIONED:Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (signing up to the wait list gets you early access, before doors open in August 2025)Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyAnnemie's website and InstagramInstagram strategies for photographers – Eat Capture Share podcast episode number 161Talking all things business with my coach, Rick Mulready – Eat Capture Share podcast episode number 98Find the full show notes HEREFind my Instagram HERE 

In today's episode (164) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on another creative business mentoring session. I’m working one-on-one with Kerri — a food photographer and recipe developer at the very start of her career – to explore ways of monetising her content and finding paying food photography clients. If you're unsure how to get your food photography business off the ground, or feel lost when it comes to marketing your food photography or food content creation services, then this episode is for you!Here's what else you can expect from today's episode...I share yet more information about the Fearless Focus Mastermind and Mentoring Program.We dive into smart, sustainable ways Kerri can show up on social media consistently and build a thriving food content creation business — while still being fully present as a parent.I reveal the one crucial area of your food photography business to prioritise if monetisation is your #1 goal.We talk through simple yet powerful tweaks to optimise your blog or website so it naturally attracts high-quality, paying clients.We dig into what it really means to 10x your main marketing strategy — and why it’s a non-negotiable move if you want lasting financial success.I explain why delegating too early could slow your growth — and how to know exactly when to bring others on board.We explore how mastering the art of pitching can completely shift your trajectory as a food photographer.I share how to turn “free work” into real, paid opportunities.Kerri opens up vulnerably as we unpack the real blocks holding her back from monetising her creative work.LINKS MENTIONED:Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (signing up to the wait list gets you early access, before doors open in August 2025)Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE!Kerri’s Instagram and websiteSEO for food photographers and food bloggers – Eat Capture Share episode 74On-air mentoring session: Finding your brand identity on social media – Eat Capture Share episode 163Episodes with previous Fearless Focus mentees:How to go from 10k to 100k followers on Instagram! – episode 157Working with a food stylist – episode 135How this micro food influencer earned $10,000 a month! – episode 121How to turn food photography into a profitable side hustle – episode 119How to build a restaurant photography business – episode 112 How to perfect your food styling and iPhone photography – episode 89Zayne’s Plate Instagram and BookFind the full show notes HERE

In today's episode (163) of the EAT, CAPTURE, SHARE podcast, you'll be listening in on a creative business mentoring session. I’m working one-on-one with Corinne — a private celebrity chef, food content creator and passionate forager — as we refine her personal brand and turn her social media into a powerful tool for attracting aligned clients. If you're feeling stuck on what to post on Instagram, or unsure how to use social media strategically to grow your creative business, this episode is packed with practical insights just for you.Here's what else you can expect from today's episode...I reveal exciting news about the next round of my Fearless Focus Mastermind and Mentoring Program.I talk about why you need to start looking at your content through the eyes of your audience.We look at how to connect the dots between your Instagram content and the offers and services in your business.I provide a fresh take on building content pillars that truly reflect your holistic personal brand.We examine why honing in on your distinguishing factor is essential for standing out online.We do a deep dive into the often-overlooked power of voiceovers in food content.We take a behind-the-scenes look at hooks, timing and storytelling that actually convert.We go into how I map out my content around a launch — and why Corinne (and you!) should do the same.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE!Corinne’s website & InstagramPrivate chef Rob LiForm Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more and sign up to the wait list for my Fearless Focus Mastermind & Mentoring Program HERE (wait list gets early access, before doors open August 2025)Join my Instagram Masterclass waiting list HEREMy styling course on DomestikaHow to go from 10k to 100k followers on Instagram! – episode 157Working with a food stylist – podcast episode 135How this micro food influencer earned $10,000 a month! – episode 121How to turn food photography into a profitable side hustle – episode 119How to build a restaurant photography business – episode 112 (see full show notes for link)How to perfect your food styling and iphone photography – episode 89 (see full show notes for link)Find full show notes HERE

In today's episode (162) of the EAT, CAPTURE, SHARE podcast, I'm talking with food photographer Ronald Cova about his creative journey and how he uses artificial light to craft his distinctive photography style.Ronald shares how he made the bold decision to leave his engineering degree and pursue his passion for photography — a leap that ultimately led him to a thriving career behind the camera. We dive deep into the gear he swears by for artificial lighting, how he developed his personal aesthetic, and why embracing your unique creative voice matters more than ever.If you're looking to refine your food photography, experiment with artificial light, or simply gather some inspiring, actionable advice, this episode is for you.Here's what else you can expect from today's episode...Ronald introduces himself.Ronald shares why he chose to formally study photography and the pros and cons of formal education versus being self-taught.We hear how Instagram helped grow Ronald’s photography business and how it might help yours too.Ronald shares some personal advice for discovering and developing your own signature food photography style.Ronald explains how he uses artificial light to create beautiful, professional-quality images and how you can do the same.Ronald gives his top gear recommendations for anyone starting or refining their artificial lighting setup.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyRonald’s Instagram, website and lighting gearForm Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE

In today's episode (161) of the EAT, CAPTURE, SHARE podcast, I'm talking with family photographer and host of the This Can't Be That Hard podcast, Annemie Tonken. But this time, the tables have turned — Annemie is interviewing ME for her show!We dive deep into a topic that so many food photographers ask about: Is it still possible to grow a following and book clients on Instagram in 2025? (Spoiler alert: it is!) I’m sharing practical, proven strategies you can start using right away to boost your reach, attract the right clients, and create content that converts.Here's what else you can expect from today's episode...The biggest misconceptions photographers still have about Instagram — and why they’re holding you back.My top three Instagram strategies for standing out and growing your audience.How to use Instagram effectively to expand your reach and connect with your ideal clients.The difference between what to post on your Instagram grid vs. Instagram Stories. My best advice for curating a picture-perfect Instagram grid.The one most powerful thing you can do on Instagram to see real results.Bonus: My essential tips for improving your storytelling and making your posts resonate.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyAnnemie's website and InstagramInstagram Strategies for Photographers with Kimberly Espinel – This Can’t Be That Hard episode 318Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

In today's episode (160) of the EAT, CAPTURE, SHARE podcast (the first of season 14!) I'm chatting with brand strategist, creative director, food stylist and host of the Nourishing Creativity podcast, Carla Contreras.If you've lost focus and vision in your creative business, or just feel stuck and are ready to make the rest of 2025 count, then this is your episode! Tune into a nourishing chat where we explore working with the inevitable changes in our businesses and showing up fully as creative beings. Carla's fearless, positive energy will encourage you to embrace opportunities and growth in your business this year. Here's what else you can expect from today's episode...Carla introduces herself.We talk about how to re-connect to your goals (or your word of the year) and why it matters.Carla gives her best strategic advice for how creatives can embrace change on Instagram.Carla shares her story of how and why she made a major pivot in her creative business.We share the secret to staying successful in our creative businesses.We talk about how we balance creating content for brands versus creating content for ourselves.Carla explains how she's continued to grow her audience despite spending less time on Instagram (you won't want to miss this nugget of wisdom!). LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyWe backed out of buying our dream home. Read more about it in this blog post HEREInstagram post on not selling our homeCarla's website, podcast, Instagram and SubstackQuarantine Cooking Tips for Health and Joy - Eat Capture Share Podcast episode number 41Sharing Beautiful Things Even in Dark Times, with Kimberly Espinel - Nourishing Creativity episode 109How to Create Community + Share on Instagram with Kimberly Espinel - Nourishing Creativity episode 2How to go from 10k to 100k followers on Instagram! – Eat Capture Share Podcast episode 157Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

In today’s BONUS episode (159) of the EAT, CAPTURE, SHARE podcast, I’m joined by Zach Spuckler, founder of the online marketing company Heart, Soul & Hustle and host of the podcast by the same name. Zach takes us through a clear, practical A-Z on everything you need to know about Instagram and Facebook ads, making this often intimidating topic feel accessible and actionable for creatives like you. We dive into why understanding the basics of social media advertising is so important and how ads can help you grow and sustain your creative business. If you’ve never ventured into the world of Instagram ads, or if you’ve dabbled with boosted posts and felt underwhelmed, THIS is the episode for you. Here's what else you can expect from today's episode...Zach introduces himself.Zach explains how food photography led him into online marketing.Zach reveals the three key things to think about for anyone starting to advertise their food photography business!Zach talks about when (and if!) to hit the 'boost' button on Facebook or Instagram.Zach explains why it's in your best interest to learn how to use the Ads Manager on FaceBook and Instagram.Zach shares the biggest mistake new entrepreneurs make with ads on social media.Zach gives his best advice for food photographers and food bloggers starting to run ads on a budget.Zach gives his top tips for food photographers using ads to attract new business. LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyZach's website, Instagram and FaceBookZach's podcast episode on his core ad strategy for 2025Are Instagram ads worth it? – Eat Capture Share podcast episode number 21Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

In today's BONUS episode (158) of the EAT, CAPTURE, SHARE podcast, we dive into the incredible story of The Happy Pear — from small-town vegan enthusiasts to creators of a plant-based movement that's inspired millions around the world. We chat about how social media transformed their journey from a local café to a thriving global community, and what makes their brand new cookbook, The Happy Pear 20, so special. Their passion for farm-to-fork sustainability is so contagious, you might just find yourself rethinking your next grocery shop! Whether you’re a foodie, entrepreneur, or just someone looking for a little extra feel-good energy in your day this episode is for you!Here’s what else you can expect from today’s episode:Steve from The Happy Pear introduces himself.We chat about how Steve and Dave kickstarted their plant-based revolution and turned passion into purpose.Steve shares his unmissable advice for anyone dreaming of taking their food brand and turning it into a thriving business.Steve shares the transformative moments that drove the growth of The Happy Pear brand.Steve gives a behind-the-scenes glimpse into how The Happy Pear uses and grows their social media and business.Steve explains how he and Dave find inspiration, even after 20 years.Steve shares why they believe success isn’t about size — and the surprising lessons behind ‘bigger isn’t always better’.Steve chats about the part of the business that lights him up the most, and why it keeps him showing up with so much joy.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyThe Happy Pear’s Instagram and websiteThe Happy Pear 20 bookGiveaway! Remember to share this podcast episode on your Instagram stories by the 21st of May 2025, for a chance to win a copy of The Happy Pear 20 book. Tag @thelittleplantation and @thehappypear so we don’t miss it!Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find the full show notes HEREFind my Instagram HERE 

In today's episode (157) of the EAT, CAPTURE, SHARE podcast, I'm chatting with entrepreneur, influencer and content creator based in Lyon, France, Caroline Fazeli.  We talk about how Caroline started on Instagram, the secret to her rapid growth on Instagram and the one thing that changed EVERYTHING on Caroline's content creation journey. Caroline's infectious, no nonsense, upbeat outlook will inspire you to up your Instagram game AND your followers!Here's what else you can expect from today's episode...Caroline introduces herself.Caroline talks about how she used Instagram to grow her business.Caroline shares her honest opinion about attending one of our in-person retreats. Caroline reveals how she posted content every day for three months and what she learned from it.Caroline talks about the pros and cons to going viral.Caroline gives her best advice for consistently creating and posting content.Caroline shares the valuable lesson she learned from burn out!Caroline gives her top tips for growing on Instagram if you have no time and no resources! LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyCaroline's website and InstagramLyon Wine Tasting on InstagramNiko, a Lyon food photographerQuarantine cooking: virtual round table discussion – Eat Capture Share podcast episode number 40Form Nutrition. Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Find out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout! Find out more about my online Foundation Food Photography and Food Styling Course HEREFind out more about my Fearless Focus Mastermind & Mentoring Program HEREAdvanced food videography and lifestyle photography workshop - Finland. Read more about it in this blog post HEREViola Minerva on InstagramFind out more about my free Instagram Food Photography Challenge HEREFind the full show notes HEREFind my Instagram HERE