How to build a creator career on Instagram without following trends!

In today’s episode (177) of the EAT, CAPTURE, SHARE podcast, I’m joined by my former FOUNDATION food photography and food styling online course student, now Ireland-based lifestyle content creator, Ella Smyth, for a truly inspiring and honest conversation about what it really takes to become a full-time creator online.We talk about the financial reality behind content creation, how Ella built a brand that feels authentic to her, how she chooses collaborations that align with her values, and the practical tools she uses to plan her content and stay consistent. This episode is full of insight for food photographers, lifestyle creators, and anyone who wants to grow online in a way that feels sustainable, intentional and true to who they are.Here’s what else you can expect from today’s episode…Ella introduces herself.Ella describes her evolution from only food content to sharing broader lifestyle content (and how this shift affected her bottom line).Ella shares how she found her authentic voice.We talk about why it was important for Ella to stay true to her content even when it wasn’t Instagram-trendy.Ella explains how she manages boundaries around what she does and doesn’t share online.Ella talks about how exactly she monetises her content.Ella gives her top tips for navigating content creation for growth and success.Ella reveals what she’s learned from going viral and why it's a double edged sword!LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my Food Reels Online Course HERE and grab your discount using code PODCAST10 at checkout!Find out more about my Foundation Food Photography & Food Styling Online Course HERE and grab your discount using code PODCAST10 at checkout!Find out more about my Instagram Reels & Growth Courses HEREForm Nutrition - Get a 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)10+ years as a full-time creator on Instagram: 10 lessons learned that helped me find success! Read more about it in this blog post HEREElla's Instagram, YouTube and SubstackJulia Broome physical social media content plannersUNUM appPreview appFind the full show notes HEREFind my Instagram HERE 

In today's episode (176) of the EAT, CAPTURE, SHARE podcast, I'm having an honest and vulnerable conversation with friend, stylist and food photographer, Silvia Bifaro. We talk about the dark side of content creation, unrealistic followers’ expectations, and the rise of transactional engagement on social media. Looking behind the scenes of content creator life, this heartfelt chat shines a light on how to stay human in a world increasingly shaped by AI.Here's what else you can expect from today's episode...Silvia introduces herself.I outline the Instagram events and the unexpected response that sparked this honest conversation about social media culture and creator pressure.Silvia reflects on how Instagram is shifting, and not necessarily for the better.We explore why genuine audience connection and authentic engagement still matter for sustainable content creation.A candid discussion on the rise of transactional engagement and how social media relationships are changing for food creators.We open up about the real life behind the content — creator burnout, personal boundaries, business decisions, and supporting online communities.An honest look at balancing authenticity with smart business strategy as modern food content creators.In the age of AI and content creation tools, Silvia shares her predictions for how the creator industry may evolve over the next five years.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my group London videography and food styling workshop HEREFind out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!The Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Silvia’s Instagram and websiteThe art of food styling with Silvia Bifaro – Eat Capture Share podcast episode number 23Download my free home photography studio guide HERE and find my gear list HEREMy Instagram story that sparked this conversationThe Reel I mention about AIWomen Who Run With the Wolves by Clarissa Pinkola EstésFind the full show notes HEREFind my Instagram HERE 

In today's re-release episode (175) of the EAT, CAPTURE, SHARE Podcast, I'm talking with writer and photographer Alyson Morgan. In this conversation, we talk about how Alyson achieved success on Instagram, especially with Reels, and we delve into how to show up online as a content creator during difficult political times. We chat about Alyson's creative process, and how she shares consistent content while balancing the needs of her family and day-to-day life. Alyson also encourages food photographers and food bloggers to think about how to use your voice and platform and why it matters. This conversation will encourage you to start the New Year reconnecting with the core purpose of why you do what you do.Here's what else you can expect from today's episode...Alyson introduces herself.Alyson talks about how she got started as a photographer.Alyson explains how she transitioned from photography to videography on Instagram.Alyson gives her top tips for creating beautiful Reels consistently.We discuss whether content creators with platforms should speak up for issues on social justice and how best to navigate politics online.Alyson talks about her book, Our Kindred Home.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my online Reels for Food Content Creators Course HERE and grab your discount using code PODCAST10 at checkout!Form Nutrition - Get a 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)Alyson's website, Instagram and SubstackAlyson's bookFind full show notes HEREFind my Instagram HERE 

In today’s episode (174) of the EAT, CAPTURE, SHARE podcast, I’m joined by Lulu Leonard-Biebuyck, Lead Colour Consultant at Lick Paint, to explore how colour can transform your home office or photography studio. We talk about how the colours you choose can influence your mood and creativity, how to confidently approach redesigning your workspace, and Lulu shares her best practical tips for refreshing your home or studio on a budget. Lulu’s infectious enthusiasm and deep love of colour will inspire you to kick-start the new year with a fresh lick of paint... and a whole new perspective on your creative space. Here's what else you can expect from today's episode...Lulu introduces herself.How to use colour psychology to energise, calm, or balance your home office or photography studio.Lulu’s top colour tips for refreshing a home photography studio and creative workspace on a budget.Practical advice for choosing the right paint colours for your studio, office, or creative space.I share how I’ve applied Lulu’s colour and decorating tips in my own home photography studio.Lulu reveals her interior colour predictions and paint trends to watch for in 2026.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my group London videography and food styling workshop HERESign up to my Instagram Masterclass wait list HEREFind out more about my online Reels for Food Content Creators Course HEREAll about Lulu on Lick's websiteLulu’s Tik Tok and InstagramBook a colour consultation with LuluLick 2026 colour palette, for Lick White05, Lick White06, Lick Red06, Green05, Green19 see full show notesLick on InstagramLick email address for brand collaboration enquiriesSophia Roe's mushroom earringsThe future of food photography & content creation on Instagram – episode 173Find my Instagram HERE Find full show notes HERE

Welcome to season 15! In today's episode (173) of the EAT, CAPTURE, SHARE podcast, I'm reconnecting with food photographers and educators Joanie Simon and Lauren Short to take a peek into the New Year. We explore what’s shifting in the food blogging, food photography, and content creation space, share how we’re personally navigating change, and get real about which food photography trends are a total MUST this season! Here's what else you can expect from today's episode:I share some exciting announcements to ensure your 2026 is off to a gorgeously creative and successful start!Lauren and Joanie introduce themselves and share what’s currently shaping their work.We talk about the move away from “perfect” imagery and what 2026 trend is taking its place to create deeper connections with online audiences.We discuss which content format continues to dominate and influence the food space well into 2026.Lauren, Joanie and I unpack the growing role of AI in food photography and what that might mean moving forward.We share behind-the-scenes ways we’ve already experimented with AI in our creative businesses.A reminder that authentic storytelling still matters and how to balance it with strong professional standards.We identify the colour (and style) trend Pantone overlooked, yet is bang on trend for 2026, that may feel surprisingly familiar.We explore what’s happening with lighting trends right now, and whether long-loved approaches are on their way out.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE! Find out more about my online Reels Course HEREFind out more about my in-person workshops HERERecap: London food videography & styling workshop 2025Sign up to my Instagram Masterclass wait list HEREJoanie's website, Instagram and YouTubeLauren's food photography book, YouTube and Food Photography AcademyTech Tiff mentioned by Joanie Chef's Table on Netflix (see full show notes)AI & food photography: All you need to know – episode 130 (see full show notes)Re-release: Thoughts on Instagram, Beth Kirby and mental health – episode 84 (see full show notes)The biggest food photography and Instagram trends: 2023 episode 105, 2022 episode 77, 2021 episode 57 (see full show notes)See full show notes HEREFind my Instagram HERE 

In today’s episode (172) of the EAT, CAPTURE, SHARE podcast, I’m joined by interior designer and founder of the beautiful home textiles brand Nindyaa, Büşra Qadir. Büşra opens up about her creative journey on Instagram, sharing where she finds inspiration, how she navigates brand rejections with resilience, and the heartfelt story behind her much-loved kitchen.Büşra’s passion for interiors, food, and family all come together in this one meaningful space - so pour yourself a cup of tea, settle in, and enjoy this inspiring conversation.In this episode, you’ll discover:Büşra introduces herself.How Büşra found her voice as a designer and content creator.Her process for planning intentional, engaging content for social media.Why authenticity is a superpower and how she uses it to shine on Instagram.Büşra outlines exactly what steps she took to increase brand collaborations (so that you can too!)Büşra shares her top tip for pitching to brands to ensure you stand out! Her insightful interior styling advice for elevating your home.Her top tips for transforming any space — no matter the size — into a room you truly love.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my online Reels for Food Content Creators Course HEREThe Arkon Remarkable Creator™ Pro+Plus Mount w/Ring Light camera stand. Use code TLPcreate at checkout for 20% off!Büşra’s Instagram and website (coming soon!)Beit Douma guesthouse in LebanonNindyaa websiteFind the full show notes HEREFind my Instagram HERE Büşra’s profile image is by Kira Duwenhorst

In today’s solo episode (171) of the Eat Capture Share podcast, I’m opening up about something I’ve been very nervous to talk about - my recent weight loss. Over the past 11 months, I’ve lost just shy of 16 kilos (that’s around 35 pounds). As someone who’s 1.52m tall, that’s quite a transformation - and it’s been a deeply personal journey.I’ll be sharing what worked for me, how my relationship with movement and food evolved, and the mindset shifts that helped me reconnect with my body in a healthy, sustainable way. If you're looking to start your weight loss journey in 2026 or simply are curious how best to navigate working in food whilst maintaining a healthy lifestyle, this episode is for you! Here's what else you can expect from today's episode...Why I was so hesitant to talk about weight loss publicly.How my lifelong relationship with movement shaped my body story.The three big turning points that led to gradual weight gain.The rock bottom moment I decided to make a change.How I approach movement as a busy entrepreneur.The surprising mindset shift that changed how I eat - for good.The quiet habits that made all the difference (spoiler: they had nothing to do with restriction).LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my online Reels for Food Content Creators Course HERERecommended podcast episode if you have a history of disordered eating or if you talk about food on your public platforms: Intuitive eating on Instagram + are food bloggers to blame for orthorexia, with Christy Harrison – Eat Capture Share podcast episode number 7Form Nutrition - Grab your 20% discount using the code KIMBERLY20 at checkout (applies to sales in the UK, US and EU)My blogMy fitness and weight Instagram story updatePip and nut barThe retreat I went to that changed everythingThe fitness app I useWithings scaleThe biggest food photography & Instagram trends for 2024 with Penny De Los Santos and Lina Jabbari – podcast episode 129The Reel with Lina JabbariCreative food photography is here! + how to write a book (part 3) – podcast episode 56Amy Porterfield’s episodes about her weight loss journey (links in full show notes)Find the full show notes HEREFind my Instagram HERE 

In today's episode (170) of the EAT, CAPTURE, SHARE podcast, I'm doing a deep dive into all things Instagram with the amazing Zach Spuckler, founder of marketing company Heart, Soul & Hustle and host of the Heart, Soul & Hustle podcast. This time, Zach is interviewing me in an episode originally recorded for his podcast.We dive into how often you really need to post on Instagram to grow your audience, why surface-level stats don’t tell the whole story, and I coach Zach through what’s been secretly holding him back from his own Instagram growth. Grab a pen — you’re going to want to jot down every one of my Instagram growth gems! Here's what else you can expect from today's episode...I chat about staying motivated to post on Instagram even when you don’t hit your posting targets.I break down why understanding both your strengths and your audience is the secret to creating scroll-stopping content.I talk about finding the perfect balance between hopping on Instagram trends and staying true to what resonates with your followers.I reveal the three must-watch Instagram metrics that will actually move the needle on your growth.I share my most actionable audience-building strategies.We chat about how we turn Instagram inspiration into our own original content.I walk you through how I plan my monthly content calendar (yes, it’s simpler than you think!).LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyZach's website, Instagram and FacebookAmy PorterfieldInstagram ad strategies for food photographers – Eat Capture Share podcast episode number 159Find the full show notes HEREFind my Instagram HERE 

In today's episode (169) of the EAT, CAPTURE, SHARE podcast, I'm talking with Hawaii based designer and food photographer, Alanna O'Neil. Alanna shares her food photography journey and evolution, her top trick for using Instagram to find paying food photography clients, and her thoughts on what it really means to tell a story through your photography. Alanna’s intuitive, down-to-earth wisdom will inspire you to trust your creative instincts and let your inner food photographer guide the way.Here's what else you can expect from today's episode...Alanna introduces herself.Alanna gives her best advice to food photographers struggling to find their visual voice.Alanna explains how to stay true to your own style while working with brands.Alanna gives her top tips for finding clients.Alanna gives step-by-step advice for how to cold pitch to clients.Alanna shares her strategies for incorporating visual storytelling into her food photography.We talk about how to balance food and lifestyle photography within our creative work.Alanna talks about why resisting the pressure to create videos has been the best choice for her creative voice.LINKS MENTIONED:Order my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyAlanna’s website, Instagram and Visual Voices CollectiveHow to hone your food photography style – Eat Capture Share podcast episode number 134Find out more about my Food Photography & Food Styling Online Foundation Course HEREFind the full show notes HEREFind my Instagram HERE 

In today’s mini solo episode (168) of the EAT, CAPTURE, SHARE podcast, I’m opening up and sharing some of the biggest mistakes I’ve made in my creative business this year.I love celebrating wins, but it’s equally important to reflect on what hasn’t worked to allow for further growth in the months and years to come. My hope in sharing where things went wrong in my business this year is twofold: I hope there are some mistakes here that you can learn from and avoid in your own creative business and I hope that you’ll see it’s not always smooth sailing, even 11 years into building a career within the food photography, content creation and educator space.Here’s what else you’ll learn in today’s episode:Final invitation: Apply for the Fearless Focus mastermind.Why prioritising one area of your business can make all the difference and what happens when you spread yourself too thin.How and why my Instagram strategy has held back and affected my bottom line.The key mistake I made as an educator (if you're looking to teach, create online courses and sell workshops this is a MUST LISTEN).How I overcame my resistance to creating online courses, and what finally helped me break through.I chat about the role of vulnerability in building a strong personal brand.I explain why storytelling matters just as much as value and strategy.If you’ve ever felt frustrated with your social media growth, or wondered how to grow any aspect of your creative business, this episode will give you practical ideas for moving forward.LINKS MENTIONED:Find out more and apply for my Fearless Focus Mastermind & Mentoring Program HEREOrder my brand new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photographyFind out more about my online courses HEREHow to create great reels! - Eat Capture Share Podcast episode number 132Vanessa LauFind out more about my Food Photography & Food Styling Online Foundation Course HEREWhy I made less money in my business this yearDon't become a food photographer or food content creatorFind out more about my free Instagram Food Photography Challenge HEREHow I overcame setbacks in my food photography business. Read more about it in this blog post HEREFind the full show notes and all my on-air mentoring session links HEREFind my Instagram HERE