
Why Profitable Agencies Still Struggle With Cash Flow
Marketing agency profitability doesn't always translate into healthy cash flow, especially when financial reporting only looks backward. Jody Grunden explains how agencies can use cash-flow forecasting, utilization, bill rates, team capacity, and other financial KPIs to make better decisions before problems appear. He also covers how much cash an agency should keep on hand, what a fractional CFO adds beyond bookkeeping, and how pricing models can support long-term profitability as the business grows.
00:00 Introduction
01:06 How Virtual CFO Services Became Scalable
04:18 The Profit and Cash Targets Agencies Need
06:48 What a CFO Does That a Bookkeeper Doesn't
09:44 The KPIs Agencies Should Track Every Week
12:31 Why Subscription Pricing Beats Hourly Billing
19:04 How to Scale Pricing as Your Agency Grows
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