Entry 57: Rebranding Cognism

Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

Alice talks through her transformational predictions for content marketing in 2023 and beyond.

The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.

Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.