What Makes a Product Great?

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)  Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-55-what-makes-a-product-great)Host/Writer: Elizabeth Wood, Editorial Director, frog  Research & Story Support: Gareth Entwistle, Editorial Manager, frog Audio Production: Steven Strange (https://www.stevenstrange.com)

Today on our show, we’re joined by Thordur Arnason, a Vice President and Global Gen AI GTM Lead at Capgemini Invent. Thordur, a contributor to frog’s recent Futurescape report, is here to help us understand the potential impact this continuously unfolding technology can and will have in all of our lives, but more importantly, our role as designers, technologists, business leads and consumers in shaping it.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)  Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-54-confronting-AIs-prophecy)Download the frog report 'Futurescape' (https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century) Host/Writer: Elizabeth Wood, Editorial Director, frog  Research & Story Support: Camilla Brown, Editorial Manager, frog & Gareth Entwistle, Editorial Manager, frog Audio Production: Steven Strange (https://www.stevenstrange.com)

On today’s episode of the Design Mind frogcast, we’re joined by Antonello Crimi, Head of Design on the West Coast, North America at frog, to talk about the shift from app-centric to language-centric technology and the potential for natural, conversation-like interactions with devices.Antonello shares insights on how language will be used to further integrate digital touchpoints into the physical world–and how AI and natural language processing can contribute to positive mental health outcomes. Plus, Antonello tells us how a focus on quality and attention to detail has influenced the creation of a new frog typeface that embodies the brand.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-53-engaging-in-our-natural-language)Download the frog report 'Futurescape' (https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog & Gareth Entwistle, Editorial Manager, frogAudio Production: Steven Strange (https://www.stevenstrange.com)

Today on our show, we’re sitting down with Kara Pecknold, Vice President of Regenerative Design at frog to talk about the world-changing potential that can take place when we come together and share space—whether it’s around the boardroom table the dinner table, or even nature’s table. For starters, we explore the need for new business strategies in the face of disruption, followed by a main course of the evolving role of leaders and we finish off by asking if the solution to the climate crisis could be found by looking at nature's cycles.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-52-expanding-the-c-suite)Download the frog report 'Futurescape' (https://www.frog.co/designmind/futurescape-25-trends-transforming-the-next-quarter-century)Find out more about frog's Cards for Sustainability game (https://cardsforsustainability.frog.co)Learn more about Kara’s personal project focused on leading with nature, The Field Trip Co (https://www.thefieldtrip.co/)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Steven Strange (https://www.stevenstrange.com)

Today on our show, we’re pulling up at the junction of customer experience and automotive. To drive this conversation forward, we’re joined by Christina Schehl, an Executive Vice President and Head of Germany at frog, part of Capgemini Invent. Christina brings her experience leading global CX transformation programs with top automotive brands as well as insights from her recently published thought leadership in the space. Join us as we explore innovative strategies to revolutionize customer journeys across the automotive industry. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-51-the-cx-auto-race-is-on)Read the Capgemini Research Institute report ‘Joining the race: Automotive’s drive to catch up with customer experience,’ co-authored by Christina Schehl. (https://www.capgemini.com/insights/research-library/customer-experience-in-automotive-2024/)Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) 

Today on our show, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America. Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Read Jason's article 'Convergent Design in the Age of AI' (https://www.frog.co/designmind/convergent-design-in-the-age-of-ai)Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Download the frog report 'Convergent Transformation' (https://go.frog.co/en/en/convergent-business-transformation)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Today on our show, we’re talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we’re joined by Christopher Baird, frog’s head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

What does it take to make your mark at the Cannes Lions festival? We asked our experts who attended the 2024 Cannes Lions to share trends and observations from their experience on the ground along the famed croisette. Live from an event in frog's London studio, we get a glimpse at the brands, campaigns and activations that made the biggest splash at 2024's premier global festival for creativity. Our guests: Kate Dale, Director of Marketing, Sport England; Bhavesh Unadkat, VP of Brand, Content and Marketing at frog UK; Sharon Jiggins, Managing Director, 23red; Tristan Cavanagh, Creative Director, 23redBrought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Visit the episode page for links to videos featured in this episode. (https://www.frog.co/designmind/design-mind-frogcast-ep-48-live-from-london-cannes-unwrapped)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Today on our show, we’re diving deeper into last episode’s conversation on consumer responsibility. You’ll soon be listening in on a chat recorded live in London between Bhavesh Unadkat, Vice President of Brand and Marketing UK, frog; Sharon Jiggins, Managing Director, 23red, also part of Capgemini Invent; and Matt Gratze, Former Director of Digital at Signet Jewelers. Our experts share their perspectives on some of the key ways that brands can show up and take a renewed ownership of their impact. Learn how leading with responsibility can lead to fresh forms of creativity and open up new avenues of business.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Watch the full video of the conversation (https://www.frog.co/designmind/design-mind-frogcast-ep47-studio-sessions-your-consumer-responsibility) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Most brands will tell you they put the customer first. But how far are they really willing to go? For instance, how many companies make consumer needs priority over the fiscal bottom line? How many brands would be willing to recommend a competitor's product if it served their customer's needs better? Probably not a lot. In our newest frog report, 'The New Terms of Engagement' we explore these tensions with our guests and report authors Bhavesh Unadkat, Vice President of Brand, Marketing and Content Services UK, frog, Kerry Lee, Director of Commerce and Customer Transformation UK, frog and Christopher Baird, Global Head of Loyalty. At a time of unconditional responsibility, where consumers care more than ever about their purchasing decisions and customer experiences, with an eye toward sustainability, inclusivity and purpose, companies may need to change the way they act and communicate to meet a consumer base looking for more meaning in their marketing and commerce interactions.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-46-serving-the-consumer-unconditionally)Host/Writer: Elizabeth Wood, Editorial Director, frogResearch & Story Support: Camilla Brown, Senior Copyeditor, frogAudio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)