Productive and Paid with Jamila Payne podcast

How to Host a Virtual Summit That Makes Money (Real Numbers + Pricing Strategy)

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Most virtual summits generate attention.
Very few generate real revenue.

In this episode of Productive & Paid, I sit down with Gemma Bonham Carter to break down exactly how she built a virtual summit that generated $90,000 in year one — without using it as a back-end launch.

We talk real numbers.
Real pricing decisions.
Real strategy.

If you've ever considered hosting a summit to grow your email list, increase revenue, or build authority, this episode walks through what works and what doesn't.

You'll learn:

  • The pricing change that reduced revenue — and what she's doing differently next time

  • What she did to increase her average cart value without raising the main ticket price

  • The timeline and preparation required to launch a profitable virtual summit

We also touch on how Gemma is building AI assistants to streamline her backend systems and how she structured her digital offers to support a year living in Paris with her family.

This is a tactical conversation about monetizing a virtual summit the smart way.

Topics Covered

  • Virtual summit pricing strategy

  • Early bird pricing vs live event pricing

  • Increasing average cart value in digital events

  • Sponsorship revenue for online events

  • Building email list growth through summits

  • Using ads to scale digital product revenue

  • Leveraging evergreen funnels alongside live launches

  • AI assistants for business automation

  • Structuring a lifestyle-first digital business

 

Listen to The Course Creator Show
Visit: https://gemmabonhamcarter.com
Follow on Instagram: @gemma.bonhamcarter

 

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