
How to Add Retreats to Your Coaching or Consulting Business (with Tenagne Turner)
What if your next five-figure offer did not require a launch?
My guest this week is Tenagne Turner, founder of BRB Retreats, a luxury international retreat company serving high-achieving women entrepreneurs, coaches, and consultants. Since 2021 she has generated over a million dollars in revenue through a relationship-first, invitation-only model built around retreats. She has done it without paid ads, without public launches, and without a massive following. Her retreats have taken women to Greece, Bali, Costa Rica, Tulum, and Morocco, and her next two are already selling with one sold out into 2027.
In this conversation, Tenagne breaks down exactly how she builds, prices, fills, and runs profitable retreats on a 12-month runway. She shares what your business needs before you host your first one, why she never lets anyone book without a conversation, how she finds villas that sell the retreat from a single photo, and the pricing mindset that separates a profitable retreat from an expensive vacation you accidentally paid for.
If a retreat has been sitting in the notes app on your phone, this is the episode that moves it onto your calendar.
IN THIS EPISODE
- The one thing your business needs before you host your first retreat, and the starting point Tenagne recommends if you do not have it yet.
- Why Tenagne calls retreats the opposite of launching, and how her 12-month retreat runway removes the pressure from selling and planning.
- The invitation-only sales model that starts with a list of 25 names, and the 30-minute conversation every single guest has before they can pay her.
- The profit-first pricing approach that turns a retreat into a real offer, including the number Tenagne starts her clients at and the profit range a well-priced retreat can produce.
- Her villa selection process, from the search filters she uses to the one-picture test that tells her whether a property can sell the retreat for her.
- The negotiation move she makes with every villa owner before she signs, and why she almost never books through the platform where she found the property.
- How she structures her week to run a million-dollar retreat business while coaching only three days and closing her calendar by three o'clock.
- The client retention skill Tenagne discovered she had, and why she believes it is the most undervalued conversation in the coaching industry.
RESOURCES MENTIONED
Connect with Tenagne on Instagram at @lovetenagne and explore upcoming BRB Retreats, including Greece next June, at BRBretreats.com.
→ The CEO Summer Camp waitlist is open. Waitlist members get first access to enroll and waitlist-only pricing that goes away when public enrollment opens. Join at dailysuccessroutine.com/list.
Come tell me on Instagram @JamilaPayneMBA if a retreat is going on your calendar this year. I want to hear where you would take your clients.
If this episode hit, leave a five-star rating and a written review. It is the single best way to help more business owners find the show. Then share it with one entrepreneur friend who has been talking about hosting a retreat.
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