527 - Launch Smarter: The 3 Types of Launches and How to Choose the Best One for You

Curious how astrology and strategy collide in business? In this episode, I chat with Sheri Moise, an intuitive business astrologer and marketing mentor with 25+ years of experience. Sheri breaks down how cosmic trends are shaping the way we sell and show up in 2025, and how to align your launches and messaging with the planetary shifts—for more ease, resonance, and results. Whether you’re astrology-curious or simply looking for more flow in your business, this episode will help you tune in, trust yourself, and plan with more clarity and intention. Today you’ll hear:How to use cosmic cycles to make strategic business decisions without relying on “shoulds” or trends.Sheri’s take on the Pisces-Virgo axis in 2025 and how it impacts buyer behavior, messaging, and your business rhythm.Why trust, transparency, and connection are the new cornerstones of effective marketing.The truth about Mercury retrogrades, launch timing, and how to build resilience instead of hustle.How to tap into your natural energy seasons and layer your personal chart with collective shifts for a more aligned business plan. CONNECT WITH SHERI:Website: sherimoise.comInstagram: @sherimoiseWhat's YOUR Cosmic Catalyst? Quiz: https://sherimoise.com/quiz/ CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

In today's pep talk, I share the three core types of launches—small, medium, and big (aka the Big-A$$ Launch 😉)—so you can choose the best one for your next move. In today's episode, I share:The Goldilocks method of launch planning (not too big, not too small—just right!)Real examples of 3 launch sizes—from 10-day email sequences to full-scale campaignsHow to match the launch type to your offer, audience, and energyPro tips to avoid burnout and build repeatable momentumThe one question to ask before choosing your next launch strategy CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

What if one powerful story could replace all your marketing? In this episode, I’m joined by Kris Jones—StoryBrand expert and founder of Red Door Designs—to share a game-changing approach to storytelling that simplifies your marketing while increasing your sales. Kris reveals how a single, strategic story can become the foundation for your website, your content, your sales calls, and more. If you're tired of reinventing the wheel every time you write copy, this conversation will give you the clarity and tools to communicate with confidence and ease. In this episode, you'll learn:Why your story isn’t about you—and how to center your client as the heroThe simple framework behind every great story (and how to use it to sell)How to repurpose your story across your website, emails, social media, and in-person conversationsThe power of repetition in messaging—and why it makes you more memorable, not boringHow to use storytelling to build trust, attract aligned clients, and close sales with less effort CONNECT WITH KRIS:Website: www.reddoordesigns.comInstagram: @reddoordesignFREE resource: How to write compelling copy in 5 minutes https://krisjones.co/copyNEW BOOK! From Click to ClientHow to easily create a story-driven website that turns visitors into clients.https://www.reddoordesigns.com/book CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

In today's pep talk, I share all the behind-the-scenes details about our most recent launch for Anti-Social School.In today's episode, I share:What worked (live events, upsells, discovery calls)What didn’t (ghosted deposits, weekend lulls, weird sales calls)The honest truth about setting tiered launch goals (and why we didn’t hit our stretch target)And how every step—from emails to bonuses to follow-ups—added up to a solid, sustainable resultCONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🤖 Meet Layla the Layout Legend → Need help your Instagram grid so you can take a break from social? Our brand-new 3-6-9-grid planning bot (aka your new biz BFF) is here to map it all out for you → hollymariehaynes.com/offers/tH6fhgkF/checkout🎧 Ditch the Social Drama Podcast Series → Ready to grow your business without relying on social media? Get our most-downloaded private series that walks you through how to scale off the scroll → hollymariehaynes.com/social🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

Ever wish you had the tools to be a more present parent—especially during the rollercoaster teen years? In this powerful episode, I’m joined by Kristi Simons, a former educator turned teen life coach, who shares how to help teens build confidence and emotional resilience, while also staying grounded yourself. Whether you're raising teens or just want to parent more intentionally, this conversation is packed with mindful tools, inspiring stories, and heart-centered advice for showing up fully at home and in your business.Today you’ll hear:How to reframe challenges into empowering opportunities using Kristi’s simple envelope exercise for teens (and adults!).What it means to parent with intention by managing your energy, modeling self-trust, and creating emotional safety.Mindful tools Kristi teaches teens—from breathwork to self-awareness—that help them navigate big emotions and build resilience.Why your own emotional regulation as a parent is key to helping your children thrive.How to motivate and connect with teens by making them feel truly seen, heard, and understood.CONNECT WITH KRISTI:Website: www.kristisimonscoaching.comInstagram: @confidentteenteacherThe Truth List: https://mailchi.mp/kristisimonscoaching/the-truth-listCONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

Think you need a massive audience to have a successful launch? Think again. Today's pep talk kicks off the Launch Lessons private podcast, where Whitney Abraham and I share the real, unfiltered truth about launching—and why your audience size isn’t the make-or-break factor you’ve been told it is.You will learn: How Launch Lessons was born (and why now is the time to launch smarter)The real reasons most launches flop—and how to avoid themOur most cringe-worthy launch mistakes (yes, we’ve been there too)The outdated launch advice that drives us nuts—and what to do insteadWhat to expect from this private podcast (aka your new favorite launch resource)CONNECT WITH HOLLY 👇🎧 Launch Lessons Private Podcast → Want your launch plan DONE before summer? Grab our totally free, no-fluff private podcast packed with strategy, step-by-step guidance, and real-life case studies → hollymariehaynes.com/launchlessons🌐 Website → Looking for sustainable business and marketing strategies that actually fit your life? Dive into all the tools and resources here → hollymariehaynes.com📲 Instagram → Want to see what marketing without burnout actually looks like? Come hang out behind the scenes + DM us your biggest takeaway → @thehollymariehaynes📘 The 90-Day Planner → Need a plan that helps you focus, finish, and actually follow through? This is the planner you’ve been looking for → hollymariehaynes.com/planner💬 Love the podcast? Don’t forget to hit subscribe & leave a review—it helps us keep bringing you binge-worthy business strategy every single week.

Thinking about raising your prices in 2025? In this episode, I sit down with Belinda Rosenblum—money coach, pricing expert, and creator of Cashflow CEO—to talk about all things pricing, profit, and how to finally feel confident in your numbers. Belinda shares the biggest mistakes entrepreneurs make when it comes to pricing (and how to fix them), plus her powerful framework for crafting offers that practically sell themselves. Whether you’re launching something new or just want to stop undercharging, this episode is a must-listen.Today you’ll hear:Why pricing is your fastest path to more profit—and the biggest mindset blocks holding most entrepreneurs back.How to create a “strategic wow offer” that increases perceived value and makes it easier to sell at higher prices.The biggest financial mistake business owners make and how to stop running your business blindfolded.Belinda’s 3-step money plan to help you pay yourself more consistently and confidently.What to do if you’re scared to raise your prices—and how to get aligned with your new rates.CONNECT WITH BELINDA:Website: www.OwnYourMoney.comInstagram: @ownyourmoneyPay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Holly/CONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

What if you could grow your business without relying on social media? In 2025, businesses that depend on social-first marketing are struggling to scale. Why? Because the algorithm is unpredictable, engagement doesn’t equal revenue, and posting daily isn’t a business plan.Good news? There’s a better way.In this FINAL episode of Beyond the Algorithm, we’re breaking down:✅ Why social-first businesses struggle to scale (and what to do instead)✅ A step-by-step breakdown of a non-social sales strategy that actually works✅ Real case studies of business owners making MORE while posting LESS✅ How to break the cycle of algorithm anxiety—for goodCONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.

Ready to make your website actually work for you in 2025? This week on the podcast, I’m joined by website strategist, Madelyn Furlong. Madelyn helps small business owners build standout websites that turn curious clicks into actual conversions—and today, she’s breaking down exactly how you can get more ROI from your existing site (without rebuilding the whole thing). From layout tweaks to messaging strategy to design details that actually matter, this conversation is full of actionable insights to help your website become your best sales tool. If you’ve been posting on social and driving traffic without seeing results, this episode is your sign to take a closer look at your site—and make it shine.Today you’ll hear:The 3-part formula Madelyn uses to turn websites into high-converting home bases: clarity, structure, and strategy.Simple updates you can make to your homepage today to boost your ROI (no full redesign needed).Why your website might be repelling potential clients—and how to shift the focus back to your customer.How to use data and tools like Hotjar to identify exactly where your site is losing visitors.Why investing in your website isn’t just about design—it’s about creating an experience that builds trust and drives action.CONNECT WITH MADELYN:Website: madelynvictoriaco.comInstagram: @madelynvictoriacoCONNECT WITH HOLLY:🚀 Ditch the Social Drama Podcast → Ready to grow without being glued to your phone? Grab our most-downloaded podcast series (now with real-life case studies + an AI strategy bonus!) → hollymariehaynes.com/social🌎 Website → Want more strategies to scale a business that fits your life? Explore all the resources → hollymariehaynes.com📲 Instagram → Come hang out behind the scenes! DM us your biggest takeaway → @thehollymariehaynes💡 The Crush the Rush Club → Need accountability + strategy for building a business without burnout? Join the club → hollymariehaynes.com/club📖 The 90-Day Planner → Want a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies!

What if you could plan an entire month of content in just two hours—without the endless scrolling or overthinking? In 2025, content planning is so much easier when you use AI + a smart repurposing strategy to do the heavy lifting for you.In this episode of Beyond the Algorithm, we’re breaking down:✅ The exact process I use to map out a month of content FAST✅ How to plan content around ONE revenue goal per month for more sales✅ The ‘One and Done’ method to repurpose content effortlessly✅ How AI (like Notion AI & ChatGPT-4) can help brainstorm and streamline your content✅ Meet Clara—your AI-powered content assistant inside Anti-Social School!CONNECT WITH HOLLY:🚀 Anti-Social School → Ready to grow your business without relying on social media? Get the full marketing roadmap (plus case studies + AI strategy bonus!) → hollymariehaynes.com/antisocial🎧 Ditch the Social Drama Podcast → Want real-life strategies for scaling without the social media stress? Grab our most-downloaded podcast series now → hollymariehaynes.com/social🌎 Website → Need sustainable marketing strategies that fit your life and your goals? Explore all the resources → hollymariehaynes.com📲 Instagram → Curious about what marketing without the algorithm looks like? DM us your biggest takeaway → @thehollymariehaynes📖 The 90-Day Planner → Need a roadmap to stay focused and actually finish what you start? Get the planner → hollymariehaynes.com/planner🎧 Love the podcast? Don’t forget to subscribe & leave a review! It helps us keep bringing you the best biz-building strategies.