486 - Future Proofing Your Business: Strategies for Long Term Success [PEP TALK]

Are Facebook ads worth it in today’s marketing landscape? If you’ve ever hesitated to dive into paid ads because of myths, confusion, or past frustrations, this episode is your go-to guide. Today I sit down with Ashley Braswell, founder of Paid Ad Academy, to uncover how to leverage Facebook ads effectively, even with a small budget. From top-of-funnel strategies to creative trends, Ashley shares her wealth of expertise, making ads approachable and actionable for businesses of all sizes.Tune in to hear:How to run impactful ads with as little as $5 per day and why low-budget strategies can still bring in big resultsThe foundational setup behind the scenes—what you need to have ready before launching an ad for optimal performanceEverything you need to know about why lo-fi creative and noun-focused copy are taking over the ad space (and how to apply these trends)Defining your success metrics (e.g., leads or awareness) and track them without overcomplicating the processHow to use Ashley's free Facebook Ads Starter Kit, designed to make setting up your first ad campaign simple and stress-freeCONNECT WITH ASHLEY:Instagram: @thepaidadacademyWebsite: https://www.thepaidadacademy.comFB Ads Starter Kit - https://www.thepaidadacademy.com/gettingstartedThe 3 Low Cost, High Impact Facebook Ads Working Right Now PDF: https://thepaidadacademy.myflodesk.com/top3Meta Ad Tech Check-List: https://www.thepaidadacademy.com/meta-ad-tech-checklistCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

In this week's pep talk, I share how to make your resources stand out and leave a lasting impression on your audience.In today's episode, I share:Creating impactful freebies and offersLeveraging specific entry points in your client attraction strategy to address niche needsTips to make resources engaging and memorableCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

Is your email list feeling a little... cold?In this episode, I chat with email marketing expert Kathy Farah about transforming your email list into a powerful tool for engagement and growth. Kathy shares her journey from web design to email marketing, the strategies she uses to re-engage cold email lists, and why having a smaller, healthier email list often leads to bigger results. Whether you're overwhelmed by the tech side of email or unsure how to reawaken a dormant list, Kathy’s actionable tips will leave you inspired and equipped to take your email game to the next level. You'll want to tune in to learn how to make your email list work smarter, not harder, for your business.Tune in to hear:Kathy's top strategies for rekindling interest, from reintroducing your services to offering free resourcesWhy cleaning up inactive subscribers improves deliverability, saves costs, and boosts revenue potentialImportance of monitoring open rates, click-through rates, and segmentation effectiveness for actionable insightsHow to create sequences that introduce your brand, engage new subscribers, and set expectationsHow Kathy uses AI as a brainstorming and productivity tool for re-engagement and content creationCONNECT WITH KATHY:Website: www.kathyfarah.comInstagram: @kathyofarahLinkedIn: https://www.linkedin.com/in/kathyfarahEmail Re-engagement Freebie: https://www.kathyfarah.com/reengageCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

In this week's pep talk, I'm joined by Karalee Gault, my executive assistant and organizer extraordinaire, to discuss content repurposing strategies for business growth.In today's episode, we share:Importance of content in building relationships, trust, authority, and salesSteps to take in identifying tools to aid in content repurposingHow we use Metricool for posting to multiple platformsKaralee's advice for individuals new to content repurposingCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithmeCONNECT WITH KARALEE: IG: https://www.instagram.com/theproductivityimpact/www.theproductivityimpact.comMetricool Link: https://i.mtr.cool/GMOXKJ

What if taxes could actually help you make more money? In this episode, Kimberly Tara breaks down tax strategies that every CEO mom needs to know to build wealth and confidence. Kimberly is a CPA, tax strategist, and certified tax coach who specializes in helping CEO moms proactively plan and prepare their taxes to build wealth and maximize their financial potential. From understanding basic deductions to advanced tax strategies, Kimberly simplifies the process and encourages listeners to take charge of their financial planning. Whether taxes overwhelm you or excite you, this episode has actionable insights for everyone.Tune in to hear: How tax planning isn’t just for the wealthy—it’s essential for small business owners starting at a certain income level. Start planning your proactive tax strategy year-round, not just during tax season.Importance of keeping meticulous records and how to transform everyday expenses (like meals and travel) into legitimate business deductions.Employing creative strategies like hiring your children for legitimate business tasks to save on taxes while teaching them financial literacy.Understand the differences between LLCs and S-Corps and how choosing the right entity at the right time can maximize tax savings.Why you should partner with a tax strategist, not just a preparer, to unlock long-term financial benefits and simplify your tax journey.CONNECT WITH TARA:Website: taracpafirm.comInstagram: @kimberlytaracpaTax Support NavigatorS Scorp Success Private PodcastFind Your Dream CPA12 Tax Deductions You're Missing That Are Costing You MoneyCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

In this week's pep talk, I'm sharing the story of how CEO Week evolved from a masterclass, to a 5-day challenge, to a highly successful funnel. Tune in to learn how building and automating funnels can be simple yet effective.In today's episode, I share:Importance of setting up effective funnels and systems to run a business on a part-time scheduleThe evolution of CEO WeekSignificance of nurturing sequencesThe long-term impact and importance of funnel creationCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

Are you struggling to find time for visibility in your business?In today's episode, I'm chatting with Kelly Sinclair, CEO of KS&Co. and host of Entrepreneur School. Kelly, an award-winning marketer and brand strategist, shares her method for boosting visibility with just 10 minutes of daily effort. From balancing her business with family life to implementing a sustainable visibility routine, Kelly’s practical advice demonstrates that anyone can increase their reach and attract clients by consistently investing a few minutes each day.Tune in to hear:Kelly’s 10-minutes-a-day strategy for visibility shows how small, consistent efforts compound over time to grow reach and audience impact.How focusing on connections and mutual support, rather than pitching, can create long-term visibility and credibility.The simple tracking system Kelly uses to maintain visibility goals, track follow-ups, and acknowledge small wins.Why we should approach connections with value in mind, offering support or resources instead of immediate pitches.How building a consistent visibility habit and nurturing relationships results in a lasting network, more opportunities, and organic growth.CONNECT WITH KELLY:Website: https://ksco.ca/Instagram: @ksco_kellyThe Ultimate Roadmap to Visibility off Social to your audience:https://kellysinclair.thrivecart.com/ultimate-roadmap-partner/?coupon=HOLLYCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• DOWNLOAD THE FREE INCOME STACKING MASTERCLASS: www.hollymariehaynes.com/profit• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

In today's pep talk, I share a (non-traditional) 3-step approach for building a thriving business that you'll love.In today's episode, I share:Building a strong foundation with your core values and mission to make aligned decisionsCreating an offer suite that allows you to scale based on your goalsEmbracing the magic of your business!CONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• LEARN MORE ABOUT THE COLLECTIVE CO-OP: https://www.hollymariehaynes.com/coop• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

Ever wonder how to nail a brand photoshoot and capture images you actually want to share?In this episode, I am sitting down with Trish Taylor, former celebrity stylist turned personal brand expert, to discuss preparing for a brand photoshoot and the power of style in building confidence and visibility. Trish shares her journey from styling A-list celebrities to helping entrepreneurs embrace their unique style as a powerful tool for their business growth. Tune in to discover tips on developing your signature style, making the most of a photoshoot, and elevating your personal brand through authentic style.Listen in to learn:How embracing personal style can enhance confidence and visibility in the business world, allowing entrepreneurs to stand out authentically.Practical tips on planning your wardrobe, posing, and creating a shot list to ensure you capture everything you need for long-lasting content.Easy-to-follow style formulas and outfit ideas that help you feel polished and confident, even for daily tasks or special events.How dressing intentionally can create micro-moments of confidence that empower you in everyday life and professional settings.The latest brand photo trends and Trish’s advice on maximizing photoshoot content to keep your visuals fresh and aligned with your brand.CONNECT WITH TRISH:Website: https://www.trishtaylor.co/Instagram: @trishtaylorcoOutfit Formulas for Your Body Type: https://www.trishtaylor.co/body-type-quizCONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• LEARN MORE ABOUT THE COLLECTIVE CO-OP: https://www.hollymariehaynes.com/coop• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme

In today's pep talk, I share insights into the challenges, triumphs, and lessons learned since leaving Corporate America and going full time on my own business.In today's episode, I share:Tips for overcoming fear and doubt to take the leap The importance of work-life balance as an entrepreneur The power of community and support along the wayPractical tips for building a successful business CONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• LEARN MORE ABOUT THE COLLECTIVE CO-OP: https://www.hollymariehaynes.com/coop• WORK WITH HOLLY: www.hollymariehaynes.com/workwithme