
ANYA HINDMARCH: “Everyday is a crisis when you’re running a business”
Dame Anya Hindmarch started her global fashion business on a gap year trip to Italy aged just 18. Four decades on, she is the founder of one of Britain's most recognisable brands – worn by the Princess of Wales and a new holder of a royal warrant from Queen Camilla. Anya joins Andy for a candid conversation about courage, control and how treating fear and excitement as the same emotion has proved to be her superpower.
This is a masterclass in resilience from a founder who has dealt with the ‘daily stomach punches’ of being an entrepreneur
POWERED BY KINGSLEY NAPLEY:
I know what it is to have the right legal support around you when facing crisis. Kingsley Napley are the kind of lawyers I wish more people knew about – there to help you make the right decisions, protect what matters and build real resilience when the pressure is on. This episode is powered by @kingsleynapley – visit www.kingsleynapley.co.uk for more details.
FOUR BUSINESS LESSONS:
- Doubt is your friend. Don't try to silence it. The moment you stop being scared is the moment things will go wrong.
- Cling on to your equity. Getting investment isn't winning a prize. When you do it the hard way, you stay in control.
- Be honest about the journey. Admitting what you've got it wrong buys you more credit than pretending you've got it right.
- Sometimes you have to crack a few eggs to make an omelette. You will get things wrong. Get them wrong, correct, and learn.
CHAPTERS:
03:09 – Learning to accept that in life you’ll never be fully satisfied
06:47 – How Thatcher's Britain created a generation of founders
08:19 – Dyslexia and the entrepreneur's brain
15:55 – Starting at 18 with no network, no internet, no clue
18:09 – "Stupid determination" – the trait every founder shares
20:09 – The lonely years of building a business
21:17 – Anxiety vs stress
24:07 – Why imposter syndrome is healthy
24:58 – I'm Not A Plastic Bag: changing national behaviour with a £5 product
27:35 – Honesty as a brand strategy
30:10 – Building a blended family without dropping the business
35:06 – The mistake of stepping away as CEO
40:16 – Buying it back: how to turn a crisis into a restructure
41:32 – Localising in a global business
44:20 – Her creative process
46:30 – Outside investment: why she'd tell founders to wait
48:08 – Perspective: what a child's illness teaches a CEO
52:06 – Brand Britain – what we're selling and what we're missing
54:41 – AI: "Stop moaning and get really good at it"
BUY ANYA'S BOOK
If In Doubt Wash Your Hair – https://www.anyahindmarch.com/products/if-in-doubt-wash-your-hair-paperback-book-in-paper-off-white
FOLLOW ANYA:
Instagram – https://www.instagram.com/anyahindmarch/
TikTok – https://www.tiktok.com/@anyahindmarch
FOLLOW CRISIS WHAT CRISIS?
Instagram – www.instagram.com/crisiswhatcrisispodcast
TikTok – www.tiktok.com/@crisispod
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