How to create thought leadership content - and why you need to (S1, Ep 7)

There’s no easy way of saying this …But most client testimonials I see on websites (and on social media) make me feel SO frustrated. Because they totally ‘undersell’ the expertise of the business - and I feel sure they’re missing out on sales as a result. That aside, testimonials have a crucial role to play in building authority - so they’re missing a trick there too … In this episode of the Courageous CEO podcast, you’ll discover: The link between thought leadership and testimonials Why getting great testimonials starts way before you onboard a new client The essential ingredients of effective testimonialsKey LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you have an idea for an online course but you’re wondering if it will sell? Maybe you’ve already created your online course - but are disappointed with sales? In this episode of the Courageous CEO podcast, you’ll find out how to tell if your online course is commercially viable.You’ll discover:Key questions to ask before creating an online course (to ensure it’s commercially viable)Why commercial viability will not guarantee course sales (and what will)Alternative ways to generate income from online course sales The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you ever wish you could ‘clone yourself’ - so you can help more clients (without having to be in front of them)? If you’re a coach, consultant, trainer or service provider - licensing your methodology and/or resources - can be an effective way to increase your capacity - and reach a bigger audience. But what are your options - and how do you know if this is the right option for you?That’s exactly what you’ll find out in this episode of the Courageous CEO podcast. You’ll discover: Common approaches to licensing (PLUS pros and cons)Signs you’re ready to license your methodology/resources The risks involved in licensing (and how to protect yourself and your business)The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

What makes a business ‘sellable’? And how do you know whether someone might be interested in buying yours?In this episode of the Courageous CEO podcast, you’ll discover what makes a business attractive to potential buyers - and how you can make your business more ‘sellable’.You’ll find out:Why people buy established businesses (and why this is important)What prospective buyers typically value in a businessThe business systems prospective buyers value most The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If sales are inconsistent in your business, it may be because you’re not creating enough thought leadership content. And without the authority and credibility you can gain from thought leadership content, prospective clients may not trust you enough to invest in your services. In this episode of the Courageous CEO podcast you’ll discover: What thought leadership content is (and what it isn’t)8 types of thought leadership content you can create for your business The difference between ‘educational’ and thought leadership contentThe Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If you’ve ever struggled to stick to a content plan for your business, you may think it’s because you’re dedicated or motivated enough. But that’s not the case at all - it’s because you don’t actually need a content plan. In this episode of the Courageous CEO podcast I’ll share why (and what you need instead). You’ll discover:The difference between a content plan and a strategy (and why this matters)How creating strategic content campaigns can increase sales in your business Three types of content campaigns you need to create to generate consistent sales in your business (thought leadership content, launch content onboarding & delivery The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Got a product or service you’re really passionate about - but people just don’t seem interested in buying? Knowing how to troubleshoot a sales problem is the first step to solving it. And that’s exactly what you’ll learn in this episode of the Courageous CEO podcast. You’ll learn:How to identify the most likely cause(s) of a sales problem Why your delivery - not your sales strategy - could be the reason why people aren’t buying What an effective lead generation and sales strategy looks like The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

Do you struggle to price your services for clients? Or find yourself procrastinating over client proposals - because you’re not sure what to charge? If so, you’re definitely not alone. But you’re almost certainly undercharging - and over delivering to clients. This episode of the Courageous CEO podcast is all about developing pricing confidence. You’ll find out:7 surprising reasons business owners struggle with pricing ‘Banded pricing’ - and how it can make pricing easier Why self confidence is vital for effective pricing (and how to get it) The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

If you’re struggling to generate consistent revenue in your business - you may think you have a marketing problem. Or that you need to start a podcast or a newsletter, Youtube channel - or post more regularly on social media. But you don’t have a marketing problem. What you actually have is a business problem…In this episode of the Courageous CEO Podcast, I’ll share the three common blocks to consistent business revenue (and how to avoid them).You’ll discover: Why marketing is rarely to blame for inconsistent income Common ‘blocks’ to predictable business revenue How your business strategy impacts on the success (or otherwise) of your marketing The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter

When you hear the term CEO, you probably think of big companies - with boards of directors, annual reports and financial statements.Which is completely irrelevant to you if you’re a consultant, coach, contractor, freelancer, sole trader or small business owner, right? Wrong.In this episode of the Courageous CEO Podcast, you’ll learn about the CEO Mindset (and how it could transform your business). You’ll discover: Why you are a CEO (even if you don’t think you are)The 7 key CEO practices all business owners should know How the ‘CEO mindset’ gives you an competitive advantage The Courageous CEO podcast aims to help you generate consistent, predictable income in your business, multiple revenue streams and build a business you can scale - and even sell in the future. Key LinksOrder my 2024 Courageous CEO Strategic Business Planner & Resource Kit Janet Murray’s website Janet Murray on LinkedIn Janet Murray on Facebook Janet Murray on Instagram Janet Murray on Twitter