[Ep592] How IRON NEST Won Steam Next Fest and Launched With Nearly 1 MILLION Wishlists

In episode 592 of 'Coffee with Butterscotch,' the brothers welcome their first ever podcast guests Nick and Dominik, the team behind IRON NEST. Seth and Sam walk through the entire dev cycle with them, from how they chose the name and built a thriving Discord community to the marketing decisions that drove nearly a million wishlists. It's a candid conversation about pivoting on data, leaning into community feedback, and what authentic engagement actually looks like when it's working."How Many Dudes?": https://howmanydudes.comIRON NEST: Heavy Turret Simulator: https://store.steampowered.com/app/2950790/IRON_NEST_Heavy_Turret_Simulator/00:00 Cold Open00:40 Introduction and Welcome05:53 Understanding the Importance of Marketing in Game Development11:50 The Role of Key Art and Game Fantasy17:44 The Impact of Social Media on Game Promotion23:21 The Appeal of Unique Game Concepts28:54 Building Anticipation and Community Engagement34:55 Navigating Reddit and Community Engagement41:02 The Dynamics of Viral Content47:19 Leveraging YouTube Shorts for Game Trailers52:51 Strategic Marketing Decisions: Call to Action and Trailer Length57:28 Building in Public: The Discord Zoo Experience01:11:36 Creating Momentum: The Nestfest Strategy01:15:53 Learning from Playtest Failures01:20:51 Leveraging User-Generated Content01:24:42 Next Fest Launch and Wishlist Surge01:33:52 Understanding Demos and Playtests01:39:46 Funding Through Community Support01:40:48 Navigating Launch Timing and Strategy01:42:47 Community Involvement in Localization01:43:51 The Importance of Personal Touch in Marketing01:45:57 Finalizing Game Content Before Launch01:46:49 Community Support and Feedback During Development01:54:49 Empowering Community Engagement01:56:52 Optimizing Store Page for Launch02:00:49 Navigating Bundles and Discounts02:04:50 Launch Day Experience02:10:48 Community Impact on SuccessSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 591 of 'Coffee with Butterscotch,' the brothers dig into what actually makes a small studio function well over the long haul. Using Butterscotch Shenanigans as the through line, they walk through how their team structure has evolved, how they think about hiring, bottlenecks, and unexpected skills and what it looks like to keep a small team functioning well through years of shipping games. "How Many Dudes?": https://howmanydudes.com00:00 Cold Open00:28 Introduction and Welcome03:08 Understanding Team Topologies and Their Impact06:14 The Role of Individual Skills in Team Dynamics09:09 Case Study: Butterscotch Shenanigans' Team Evolution12:00 Navigating Hiring Challenges and Team Growth14:57 The Synergy of Team Members and Their Contributions22:22 Collaborative Dynamics in Indie Studios25:34 Expanding Team Capabilities and Bottlenecks27:09 Adapting Roles and Responsibilities29:15 Unexpected Skills and Team Adaptation34:05 Continuous Integration and Development Philosophy38:06 Quality Assurance and Testing Strategies46:17 Small Batch Delivery and Automated Processes51:23 The Role of Productivity Engineering55:26 Team Structure and Management Philosophy01:01:04 Collaboration and Bottlenecks in Game Development01:05:47 Shaping the Studio for SuccessSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 590 of 'Coffee with Butterscotch,' the brothers work through every flavor of people messing with your game, from hackers and exploiters to pirates and outright clones. They dig into what's actually worth losing sleep over, how to think about customer support when players break things on purpose, and why piracy and knockoffs might not always be the disaster they feel like in the moment."How Many Dudes?": https://howmanydudes.com00:00 Cold Open00:28 Introduction and Welcome04:55 Understanding Hacking and Game Exploits11:39 Customer Support and Hacking Issues17:13 Multiplayer Challenges and Hacking Prevention21:50 Game Breaking Strategies 26:12 Game Mechanics and Player Engagement28:57 Balancing Game Design and Player Experience32:10 The Concept of Save Scumming38:37 Intellectual Property Challenges in Game Development42:21 Understanding Game Reviews and Player Feedback51:59 The Silver Lining of Theft53:56 The Impact of Piracy on Game Success59:58 Understanding Clones and Rip-offsSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 589 of 'Coffee with Butterscotch,' the brothers make the case that understanding your own workflow might be the most underrated skill in game development. They dig into how invisible bottlenecks and unchecked error rates quietly drain productivity, why most studio problems trace back to work that nobody can see, and what it actually looks like to map, measure, and improve the way your team gets things done."How Many Dudes?": https://howmanydudes.comStress-Free Game Development GDC Talk: https://www.youtube.com/watch?v=t9HRzE7_2XcThe Phoenix Project: https://www.amazon.com/dp/0988262592The DevOps Handbook: https://www.amazon.com/dp/B09G2GS39R00:00 Cold Open00:38 Introduction and Welcome02:16 Understanding Workflows in Game Development05:34 The Importance of Managing Workflows08:24 The Role of Bottlenecks in Development11:22 Defining Workflows and Their Impact14:24 Identifying Errors and Waste in Workflows17:15 Improving Quality of Life in Workflows20:22 Personalizing Workflow Solutions22:24 Understanding Error Rates and Workflow Efficiency26:14 Chaining Problems Together in Workflows32:04 Making Work Visible for Better Workflow36:15 The Importance of Documentation and Communication40:26 From Pre-Production to Production: Establishing Processes48:13 Iterative Improvement in Game Development01:00:28 Managing Team Growth and ComplexitySubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 588 of 'Coffee with Butterscotch,' the brothers get into the weeds on Steam store page optimization and what the data from How Many Dudes is suggesting. They break down what swapping screenshots and micro trailers appears to have done for visibility and conversion, where players are actually coming from, and why your visual hook might be doing more work than you think."How Many Dudes?": https://howmanydudes.com00:00 Cold Open00:48 Introduction and Welcome02:25 Sales Performance Analysis08:13 Comparative Sales Metrics11:29 The Importance of Game Hooks17:26 Store Page Optimization Strategies26:26 Understanding Traffic and Conversion Rates33:34 Analyzing Game Hooks and Marketing Strategies39:24 Micro Trailers and Their Impact on Sales45:24 Evaluating Game Trailers and Marketing Strategies48:51 Understanding Conversion Rates and Traffic Sources54:15 The Role of Unique Selling Points in Game Design59:36 Navigating Store Page Dynamics and User Behavior01:03:29 The Importance of End-to-End Game Experience AwarenessSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 587 of 'Coffee with Butterscotch,' the brothers point out that right now might actually be the best time to be an indie developer. They dig into why smaller, faster games are resonating with players, what the data from How Many Dudes tells them about market dynamics and visibility, and how studios can build sustainable businesses without burning themselves out in the process. "How Many Dudes?": https://howmanydudes.com"How Many Dudes?" Timeline blog: https://blog.bscotch.net/post/indie-game-dev-timeline-for-how-many-dudes/00:00 Cold Open00:31 Introduction and Welcome02:15 Postmortem Analysis of 'How Many Dudes'05:06 Understanding Game Success and Market Dynamics08:08 The Importance of Research and Development11:06 Interpreting Data and Making Decisions14:04 The Great Conjunction in Indie Game Development17:04 The Appeal of Smaller Indie Games20:14 Market Dynamics and Player Behavior29:35 Balancing Game Length and Player Engagement35:06 Navigating Post-Launch Updates and Player Expectations49:09 The Dilemma of Updating Underperforming Games50:05 Understanding Visibility and Market Demand54:05 The Importance of External Traffic for Game Sales59:45 The Distinction Between Game Quality and Market Appeal01:02:02 The Role of Cultural Relevance in Game SuccessSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 586 of 'Coffee with Butterscotch,' the brothers discuss the current state of game sales, post-launch support strategies, and how community engagement and critical mass influence a game's longevity. They explore the strategic considerations behind post-launch game updates, including when to update, what kind of updates are effective, and how updates influence marketing and player engagement."How Many Dudes?": https://howmanydudes.com00:00 Cold Open00:33 Introduction and Welcome04:36 Current Status of 'How Many Dudes' Sales10:44 Sales Trends and Market Analysis20:50 Community Engagement and Critical Mass22:10 The Impact of Game Awards on Sales25:13 Post-Launch Strategies: What Comes Next?26:28 Deciding on Updates: When to Move On29:04 The Role of Player Base in Game Success31:04 Transformative Updates: When a Game Needs a Relaunch35:57 The Dilemma of Post-Launch Support38:24 Navigating the Risks of Game Launches42:16 The Importance of Marketing and Social Graphs44:39 Testing Theories: Making Meaningful Updates48:28 The Impact of Game Updates on Player Sentiment51:02 Influencer Activity and Marketing Opportunities53:00 Leveraging Updates for Marketing Success56:06 The Role of Free Updates vs. DLCs01:02:11 Evaluating Opportunity Costs in Game DevelopmentSubscribe on YouTube: https://www.youtube.com/@coffeewithbutterscotchSubscribe on Apple Podcasts: https://apple.co/1LxNEnkChat with us on Discord: https://discord.gg/bscotchSupport the podcast: https://moneygrab.bscotch.netLooking for help making and publishing your own games? Check out LudoKit, the web service we're building to help us with our own games: https://ludokit.com ★ Support this podcast ★

In episode 585 of 'Coffee with Butterscotch,' the brothers dig into the post-launch data for How Many Dudes, unpacking what Steam review scores, wishlist ratios, playtime histograms, and demo numbers are actually telling them. From there they get into the harder question of what to do with negative reviews, how to tell the difference between feedback worth acting on and noise worth ignoring, and how they're thinking about difficulty and accessibility as the game finds its audience.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:26 Introduction and Welcome02:16 Post-launch HMD community feedback07:25 Wishlists trend and projections13:42 Demo and full launch relationship 28:10 Accessing feedback37:08 Addressing negative feedback41:35 Conflicting feedback50:47 Updating the game based on feedbackTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In episode 584 of 'Coffee with Butterscotch,' the brothers are fresh off the biggest launch in Butterscotch history, and they're breaking down exactly what happened. They dig into the numbers behind How Many Dudes hitting 100,000 sales in two days, what drove the momentum, how it compares to their previous launches, and what the long tail might look like from here. They also get into the emotional side of shipping something this fast, what mobile looks like as a next step, and what a launch like this means for how they think about building games going forward.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:31 Introduction and Welcome01:34 Post-launch How Many Dudes? numbers13:25 Wishlists trend and price strategy15:25 Understanding platform algorithms and visibility26:43 Comparing launch metrics33:29 Mobile numbers and launch metrics42:00 Community feedback45:32 Emotional arc after the launch01:04 Evaluating the game dev approach for HMDTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In episode 583 of 'Coffee with Butterscotch,' the brothers are one day out from the How Many Dudes launch and walking through everything still in motion, from wishlist momentum and embargo management to Steam Deck verification and what the algorithm might actually do. They share how they're thinking through best and worst case scenarios, what lessons from Crashlands 2 are shaping their expectations, and how to stay sane when everything is out of your hands.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:29 Introduction and Welcome01:57 Pre-launch preparations and expectations03:58 Tracking wishlists and launch momentum06:01 Understanding platform algorithms and visibility08:14 Managing embargoes and influencer coverage10:09 Dealing with embargo breaks and public reactions12:02 Impact of demo updates and new content15:06 Community feedback and stereotypes in game content18:56 Post-launch content and ongoing engagement20:50 Leveraging short-form videos and social media24:03 Viral content and audience engagement30:02 Platform feature opportunities and challenges33:02 Lessons learned and final advice for indie devs41:44 Initial challenges with verification and wishlists45:27 Audience demographics and regional differences48:18 Comparing launch metrics: Crashlands 2 vs. How Many Dudes?51:52 Managing launch day activities and team coordination55:14 Handling community feedback and negative comments01:00:17 Setting expectations and scenario planning for launch01:07:09 Post-launch analysis and adjusting expectationsTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★