Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide)

In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results.Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/Timestamps0:00 Intro1:41 The Three Act Structure3:25 Act One: Setup (Promise)8:55 Act Two: Action (Progress)14:27 Act Three: Resolution (Payoff)19:48 Applying Storytelling to Business33:30 Storytelling Website Examples39:49 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan. Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.Andrew also shares his insights on:✅ Building trust with new audiences✅ Making the most of your budget✅ How AI is changing the way companies operateIf you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast.Learn more about Andrew and Digital Reach here:https://digitalreachagency.com/Timestamps0:00 Introduction4:20 Going To Market9:46 Data In Marketing12:51 Tracking16:10 Attribution21:56 AI In Marketing29:38 Building A Pipeline36:25 Budget42:37 Managing Pipelines58:05 Trust In Business1:06:06 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Building a StoryBrand 2.0 is out... but is it actually an improvement? In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework. You’ll learn:⚖️ The biggest differences between 1.0 and 2.0⏳ The one part of 2.0 that is actually worth your time🧩 What's missing from the StoryBrand approach🚫 How to avoid the #1 mistake that kills conversionsGrab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/Timestamps00:00 Intro04:41 StoryBrand 1.0 Vs. 2.011:30 The Character Section13:00 The Problem Section17:07 The Guide Section25:35 The Plan Section26:45 The Call To Action Section27:55 The Failure & Success Sections28:49 Problems With The Framework34:24 StoryBrand Website Breakdown45:32 Executing A Marketing Campaign49:21 Teaching Vs. Implementation51:46 Getting Traffic & Referrals56:18 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively.Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent. Tune in to learn how to remove friction, build a stronger business, and lead with purpose.Get Facebook Ads from Ryan here: https://www.ryanchute.com/Learn more about Ryan's work with Wizard Of Ads here:https://www.wizardofads.contractors/Follow Ryan on social media:X - https://x.com/wizardryanchuteInstagram - https://www.instagram.com/wizardryanchute/Facebook - https://www.facebook.com/wizardryanchute/YouTube - https://www.youtube.com/@wizardryanchuteTime Stamps00:00 Introduction07:10 Becoming A Leader15:07 Compliance Vs. Inspiration21:15 Finding Motivation24:40 On Sales & Negotiation41:20 Mindset & Mission Statements52:40 Categories Of Leadership57:10 On Being Trustworthy1:08:49 The Wizard Of Ads1:17:40 The Importance Of Marketing1:21:24 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/Other ResourcesHow Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando WoodTimestamps00:00 Intro05:00 Tracking Before Privacy Mattered12:17 Privacy’s Impact On Ads13:40 Why iPhone Users Are "Ghosts"17:01 Do Clicks Really Matter?21:45 Tracking Tips25:27 The Problem With Attribution33:21 Understanding Past Results37:03 Incrementality39:36 Finding Opportunities46:27 Testing Strategies55:58 Uncertainty In Attribution1:00:01 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps00:00 Introduction 03:09 Why Edit Wikipedia?12:45 How PR And Wikipedia Intersect15:46 How To Earn An Article On Wikipedia19:18 Examples22:17 Does News Coverage Matter?30:09 Why It's Difficult To Get An Article34:40 Mistakes In PR And Marketing39:55 Funding The Wikipedia Foundation43:12 Making Content Changes51:25 Wikipedia Vs. AI54:46 Brand Representation Tips01:03:30 What Is Wikidata?01:07:42 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate.Timestamps0:00 What Are Laws Of Marketing?4:47 Build Memories15:36 Maximize Availability22:31 Reach The Market48:04 Test & ValidateClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability.Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth. You can learn more about Scott's software development company here: https://mossrock.com/Resources MentionedGetting Things Done by David AllenThe Checklist Manifesto by Atul GawandeTimestamps0:00 Introduction7:05 Self Development And Curiosity9:40 Learning: A Lifelong Journey13:04 Faith In Business16:36 Navigating Challenges And Opportunities22:37 The Hiring Process32:42 Balancing Risk Vs. Growth42:17 Coaching And Mentorship48:26 Setting Goals56:38 Why Checklists Are Awesome1:04:36 Understanding Growth1:10:05 Client Relationships1:18:31 Building Financial Resilience1:23:45 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO.Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way.Learn more about Brandon and SEO Optimizers (and claim your free gift) here: https://seooptimizers.com/gift/Timestamps00:00 Introduction 04:18 Marketing Strategy Overview06:01 What is SEO and Why It Matters07:17 SEO Rankings: Key Metrics08:24 How to Rank on Google + AI’s Role11:08 Content Length for Landing Pages & Blogs12:30 Recommended SEO Tool: Surfer SEO13:39 SEO Tools vs. Google17:53 AI’s Impact on SEO22:53 Adapting to Google Algorithm Changes29:04 Backlink Strategy at SEO Optimizers33:11 Backlinks: What to  Avoid40:40 Taking Google’s statements with a grain of salt43:08 Building Backlink Strategies for Clients 46:08 Staying Relevant in SEO50:05  Blog Update Frequency51:06 Internal Linking for Blogs53:53 Good Anchor Text in SEO56:07 Using Link Whisper for SEO57:42 Backlink Outreach Strategies1:08:04 Offering Value for Backlinks1:10:25 Other Ways to Improve Rankings1:14:09 SEO as a Long-Term Strategy1:15:35 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Rob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated.Learn more about WonderCow here: https://wondercow.com/Timestamps00:00 Intro01:21 Seven Generations Of Dairy Farming12:12 How To Be A Good Family Man With A Business21:55 What Is Colostrum?32:00 Launching A Colostrum Brand49:58 How To Build Resilience57:02 Faith & Gratitude1:01:56 Fitness Makes Life Better1:06:24 Making Time For What Matters1:09:13 Lessons In Leadership1:14:18 Quotes Rob Collects1:18:40 Where To Find WonderCow (And Why It's So Good)ClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/