The Coaching Lab Playbook podcast

Inside the Mind of a Premier League Academy Coach - PART 1

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What does great coaching look like inside a Premier League academy?


In this episode, Jack Rolfe sits down with Sam Jones, Lead Academy Coach at AFC Bournemouth, to explore the realities of developing young players in one of England's leading academy environments. With a background in sport psychology and coach development, Sam shares how relationships, intentional practice and reflective coaching shape player development far beyond technical and tactical outcomes.


Together, they discuss:

  • Why the best academy coaches focus on learning, not just winning.
  • Creating training sessions that develop decision-makers rather than robots.
  • The role of psychology in everyday coaching conversations.
  • How reflection accelerates both player and coach development.
  • What grassroots and school coaches can learn from the professional game.

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