Catching the Next Wave podcast

S11.E4. Michael F. Schein. Strategies versus Tactics.

0:00
1:25:22
Retroceder 15 segundos
Avanzar 15 segundos

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by. 

LINKS

The Hype Handbook” by Michael F. Schein 

The Medici Effect” by Frans Johansson

The Click Moment” by Frans Johansson

Otros episodios de "Catching the Next Wave"