Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta.
We talk about:
- The growth of messaging as a preferred form of communication.
- The shift to business messaging and what it will mean for companies that adopt it.
- Cultural and global trends around how business messaging is evolving.
- Why businesses should embrace messaging now and not later.
- Customer expectations around business messaging vs. traditional channels.
- Advice for companies experimenting with business messaging.
- The most important concepts to keep in mind when adopting business messaging.
#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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