Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today. Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities? The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies. On the show we cover 3 primary content tracks: Growth - Learn how businesses can leverage Meta technologies to grow. Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions. Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact. Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.
From Influencer Marketing to Creator Management: Maximizing the Value of Creators with Brandon Brown at GRIN
26:19On today’s episode, we’re joined by Brandon Brown. Brandon is the CEO and Co-Founder of GRIN, Inc, the pioneer behind the world’s first Creator Management platform. Brandon is here to talk about the key role of creators in driving engagement and providing valuable content to their communities, and what that means for advertisers. We discuss: - Brandon’s background and his journey to GRIN. - The difference between influencers and creators. - How brands can take advantage of creator management if they’re new to it. - Switching from TV advertising to a more influencer-driven approach. - Getting started with influencer marketing without large financial risk. - Some general best practices around influencer marketing. - The risks of associating your brand with a separate individual, and how to mitigate them. - How the creative space looks set to evolve in general. - Brandon’s biggest lesson when it comes to working with creators. Learn more about GRIN and their work here. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing
Performance, Attribution and Private Lift with Anthony Scarpaci and Will Sargisson
25:21In today’s episode, we’re joined by Anthony Scarpaci, VP of Growth at Acorns, and Will Sargisson, Marketing Science Manager at Meta. They’re here to dive into the idea of performance and attribution, and a ton of connected questions. We talk about: - How digital media has changed over time and how companies like Acorns have had to adapt. - How to choose measurement tools and methodologies in a privacy-centric landscape - The resurgence of media mix modeling (MMM), and how it fits with attribution testing - Acorns’ success testing private lift and plans for continuous measurement in the future - Advice for advertisers getting started on their own journey with measurement and attribution. #innovation #technology #genz #metaverse #financialservices #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
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Growth - The Growing Significance of Business Messaging with Miku Jha and Vikas Bhambri
38:36On today’s episode, we’re talking to Miku Jha, Director of Applied AI and Innovation: Business Messaging and Ads here at Meta and Vikas Bhambri, Director of Sales and CX at Kustomer, recently acquired by Meta. We talk about: - The growth of messaging as a preferred form of communication. - The shift to business messaging and what it will mean for companies that adopt it. - Cultural and global trends around how business messaging is evolving. - Why businesses should embrace messaging now and not later. - Customer expectations around business messaging vs. traditional channels. - Advice for companies experimenting with business messaging. - The most important concepts to keep in mind when adopting business messaging. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
Growth - The Growing Impact of Short-Form Video with Cassidy Lavin and Alex Watt
26:10On today’s episode, we’re joined by Cassidy Lavin, SVP of Innovation at Smule, Inc., and Alex Watt, Strategic Partner Manager for Developer Partnerships here at Meta. They’re here to talk about how businesses like Smule are seeing growth from investments in video and how new Meta products can make this easier. We talk about: - How the rise of short-form video is impacting different industries. - The importance of audio in short-form video compared to traditional video content. - General best practices for short-form video content. - Weighing up the challenges of the cost of producing video against wanting to be relevant and authentic. - Some new Meta tools to help developers and content creators. - What big things are coming next in the video space? #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest about Reels products from Meta’s Developer Blog. At Meta, we’re always searching for new ways for technology to drive your business forward – like Sharing to Reels. Learn more here.
Leadership - Turning Audiences Into Businesses with Alvin Bowles, Kipp Bodnar and Piyush Mangalick
37:30Turning Audiences Into Businesses with Kipp Bodnar and Piyush Mangalick On today’s episode, Alvin Bowles at Meta is talking to Kipp Bodnar, CMO at HubSpot, and Piyush Mangalick, VP of Business Engineering for a Media & Community Partnerships team at Meta. We’re talking about: - How to get started building audiences and turning them into businesses. - The shift from trusting brands and media to trusting influencers and creators. - Tools and resources for turning audiences into businesses. - How HubSpot’s tools can help creators build businesses. - How can existing companies connect with creators and influencers? - The importance of authenticity when working with influencers. - The future of the influencer and creator industry. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Download Hubspot's Beginner's Guide to to Facebook & Instagram Marketing here. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
How the Metaverse Is Changing the Face of E-Commerce with Jorie Waterman and Sarah-Anne Birdsell
28:03On this episode, we’re joined by Jorie Waterman, Industry Manager at Meta, and Sarah-Anne Birdsell, Global Technology Solutions Lead at Meta. They discuss the future of shopping, how technology is driving changes in e-commerce, and the future of multi-dimensional shopping. Together we discuss: - What the future of shopping will look like from an end-user perspective. - How technologies like AI can make the online shopping experience more personalized and rewarding. - Bringing online and offline shopping together. - The evolution of multi-dimensional shopping and the metaverse. - Advice for businesses looking to embrace multi-dimensional shopping. - The technologies at the forefront of future shopping. - Advice for businesses for adapting to an uncertain future. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
Diversity - The Transformative Power of Ethical Media with Latarria Coy
26:52In today’s episode, we’re joined by Latarria Coy, Head of Ethical Media - DEI Champion at Influential. Latarria is here to talk about ethical media and how companies can be more diverse, inclusive and fair. We talk about: Latarria’s story and what is involved in being a head of ethical media. What does DEI look like for younger generations? How can companies sustain DEI over time? How influencers can help brands reach more diverse audiences. How brands can reconcile from imperfect past behavior. How to apply DEI more holistically in the company, and not just when interacting with customers. Some common roadblocks to implementing DEI and how to overcome them. The value of DEI for companies. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. At Meta, we’re always searching for new ways for technology to drive your business forward – like augmented reality. Learn more here.
How To Get the Most out of the Meta Sales Channel
28:19This episode is all about making purchases directly on social platforms like Facebook and Instagram. Joining host Jordan Rogers-Smith for the discussion are Carlos Martinez Tuanama, Business Engineer, Commerce at Meta, and Link Walls, VP, Digital Marketing Strategy at ChannelAdvisor. They discuss: Why more and more users are buying on social platforms. Some best practices for showcasing products and services on those platforms. How on-platform checkout solves the perennial attribution question. The effects on the checkout experience in the greater web as a result of the rise of on-platform checkout. After you listen, connect with podcast host Jordan Rogers-Smith and guests Carlos Martinez Tuanama and Link Walls on LinkedIn. Visit ChannelAdvisor to learn about how they help organizations get plugged into multiple social platforms with minimum friction, and get a complimentary advertising analysis. You can also read their articles on: Future-proofing your digital marketing strategy Making your digital campaigns shoppable Keep up with the latest from Meta’s Business Engineering Team by following us on Medium. #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
Diversity - Welcome to True Self World: How Mastercard Brought Pride to the Metaverse
36:00Your True Self is Priceless. As a long-time LGBTQIA+ ally, Mastercard knows how important it is to build safe, inclusive and welcoming spaces. A leading technology company, Mastercard is uniquely positioned to drive the growth of new communities at the new frontier—the Metaverse. True Self World is an immersive, digital gathering place in the Metaverse for members of the LGBTQIA+ community and its allies. In this podcast, Finola Austin, Creative Strategist at Meta, and Gregg Weiss, Director/VP, Social Media and Digital Marketing, US Marketing & Communications at Mastercard, take a deep dive into the project. They explain how strategic partnerships between Meta, world creators RhondaX and SKitter, and other creative agencies helped bring True Self World to life. You’ll learn how projects like Priceless Advice have had a global impact. Also, why world creators must be proactive about safety and inclusivity online, and what marketers should do if they want to dabble in the Metaverse. After you listen, connect with Finola Austin and Gregg Weiss on LinkedIn. Explore Mastercard’s commitment to Pride here. Grab your Meta Quest headset and click here to explore True Self World. Keep up with the latest from Meta’s Business Engineering Team by following us on Medium.
Diversity - How Building With Empathy Positively Impacts All Stakeholders
36:05This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock, CEO of Switch and General Partner of W Fund; Judith Martinez, Founder of InHerShoes Inc. and Social Impact Practitioner; and Corey Ponder, Creative, Curation, and Programs, Meta Content and Community Partnerships. Judith kicks off the discussion by outlining various types of empathy. She also describes how different stakeholders can be exposed to different types of empathy in the workplace. Kate notes that not every employee is going to become empathetic. However, exposing stakeholders to empathy can encourage empathetic processes that then trigger increased empathetic responses throughout the organization. Corey frames it another way. He suggests that by delivering consistently, and showing up for what users need, organizations can then build up trust with stakeholders. After you listen, connect with podcast host Jessica Liao and guests Kate Brodock, Judith Martinez, and Corey Ponder on LinkedIn. Visit Switch and InHerShoes to see two organizations hard at work dealing with topics such as gender and race inequality. Keep up with the latest from the Meta’s Business Engineering Team by following us on Medium