Is Content the Best Way to Get Clients

We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully.  We also share how build authority to convert potential clients into buyers (including offer strategy).  The podcast Amy references is Ellen Yin's Cubicle to CEO podcast, episode 256, published on the 22nd of July, 2024.   

This week's listener has a very excellent question today. And it is this. "I'm working on list building at the moment and have lost God knows how many hours to research on what kind of download slash lead magnet to create. While the advice and sounds the thing I'm missing is real life examples. So I was wondering, would you to be comfortable running through the lead magnets you've had over the years and talking about which ones worked? Which ones didn't? And why."

This week's listener has a question that reads like this. "It feels like everyone who's anyone has a sub stack at the moment. I love caps writing. And I'm a content writer by trade and wondering what strategic or business value there would be in starting one up, I'm torn between reviving my blog or starting a substack." We figure out what might make sense here!

This week's listener wants to know how many offers to have available for clients. We talk about offer ecosystems, how to decide what number makes sense, whether you should put the offers on your site, or keep them private and internal. There are a few things to keep in mind regarding your pricing and your potential clients and we discuss them all. 

Some online courses and programs requirean application. Is it a good idea to use one? We discuss why to use one and when and how Kirsty has used them in her programs as well as what you should be aware of, and why, if you decide to add an application to one of your offers. 

List building is critically important. What to do when the bots show up on your list in force? Where do they come from? Whatcan you do to get rid of them? We discussthese Qs, plus list health and strategy a bit too in this very short episode.

Scope creep. Mispriced projects. Unexpected challenges during a project. What's your responsibility and what falls to your client? This week we tackle a curly question for someone in the middle of a sticky project.

This week we talk about creating content to keep yourself in front of your audience.  What do you create, how do you stay motivated, what's it all in service of anyway?  We address what to do when you're in a slump, where to find inspiration and why  it's such an important part of your business growth. 

This week we go behind the scenes in Kirsty's business to talk about her email membership, how she's thought about and structured offers in her business,  and how she responds to market inquiries and demands. She's a super sharpmarketer who has a unique way of thinking about possibilities. She's also aboutto take her second maternity leave and we talk about what's different this time, how she prepared knowing now what she didn't before, and what she expects of her business while she takes time off.