How personal should you be in your business marketing? What's changed in recent years and does it matter?

Isn't it weird and delightful that we exist in an era where demonstrating that you are indeed a person (via sharing feelings, thoughts, stances, experiences etc) is a compelling edge? Tune in to hear Amy and I talk about how to do this well, and how to navigate the balance of 'what to share' vs 'what NOT to share'. Keen to check out the podcast ep on use of self Kirsty mentioned? Tune in here.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

If you've recently pivoted your offers and are struggling to get traction, this is for you! Tune in to hear us talk through how to frame your offers in the most compelling way, how to test the alignment of your current audience with what you now sell, and how to build a new audience from scratch. Want an example of how to solve problems in public? Check out Kirsty's 'gym' post here.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

If we had to start a business tomorrow, while working part-time at a 9 to 5, this would be our plan. Tune in to hear us talk about what should be your first priority, how to leverage the psychology of being new, and the value of having fun... and not taking things too seriously.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Today we talk about how to make a meaningful impact on your client's business and the projects you're working on for them. We share how we delivered experiences for our clients that not only got us more work, but also made us more valued inside the business. We discuss how you define impact and being part of a team.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

In this week's episode, we answer a listener Q about the retreat we ran in Mexico waaaay back in January 2023. We dive into what worked well (and why!), and what we'd do differently of we had out time again. Tune in to hear us unpack everything from the importance of the venue, to knowing your strengths and weaknesses (and planning accordingly!), and what happens when the tequila runs out.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

In this week's episode we go into depth on cold pitching, what works, what doesn't, what to be sure you include, and what you should probably avoid. We talk about follow-up and most importantly, how to really know the person you're pitching -- not just from a demographic standpoint, but from an empathy point of view.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Tune in to hear about launch metrics, and how to look at various aspects of launch funnels. Kirsty was a launch strategist for many years, and her take and way of looking at launches is unique (and invaluable!). And, you might be surprised by what matters, what doesn't and what you measure.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

In this week's episode we tackle online strategies, what we see working, what we think doesn't and Kirsty's experiment with anticipation and how to create that effectively in your marketing and why you might want to consider it.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

This week we tackle to know what's you, what's the state of the world or perceived state of your industry and how should you decide which moves to make when you don't know how to separate out all of the pieces? We tackle this (and so much more)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

When one client takes up a lot of your bandwidth, you can start to feel like an employee, or somewhat beholden to them. How do create boundaries, and how on earth do you know what they be? What if they ask you to promote something they're doing? Should you? Sometimes? Maybe? Why or why not. We address all these questions in this week's episode.    Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!