Creating Content without Giving It All Away

Tune in to hear: + Why Amy thinks it's not actually possible for your content to be 'too good' or 'too generous' + How sharing who you are is just as (if not more) valuable than sharing what you know Kirsty's take on the critical difference between what you know and how you think Why putting more 'human' in your content is more valuable now than ever   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Freelance copywriting with AI? Is that smart? Not so savvy? And, where does strategy data and analysis fit in? We (re)define what strategy really is and how you see yourself. We talk about: AI (and its role in data analysis) Storytelling What you can promise clients (and what you should never)!   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul.  Got a question? Click here to ask us!

Tune in and discover: When and how do you experiment in your business? Should you follow your gut? When is that a good idea and when is it a bad plan? How does risk tolerance figure in? Amy's take on pushback and rebellion and Kirsty's take on self-awareness. Intrigued? Give this episode a listen.   Take Kirsty's assessment to pinpoint your communication style, and get personalized insight on where you excel, where you could improve, and some strategies to try this week. Join Amy's newsletter and get weekly insights on how to build and grow a sustainable business that fills your coffers and feeds your soul. Got a question? Click here to ask us! 

How do you regain trust in yourself when you make a bad business decision? And, further to that, what is a bad business decision?  What do you do immediately and what are the implications for the long term? We deal with some uncomfortable truths in this one. Take Kirsty's assessment to pinpoint your communication style, and get personalised insight on where you excel, where you could improve, and some strategies to try this week.   Join Amy's newsletter and get weekly insights on how to build and grow a business that rewards fills your coffers and feeds your soul.  Got a question? Click here to ask us!  

There are so many things to think about and work on when you're running a business as a solo. So how do you know what to prioritize and at what point? Some of it depends on what phase of business you're in...BUT! There are some clear things to focus on before others and we bat that around and talk about Money making activities.  Building the plane as you're flying it (whether or not that's a good idea).  How to stay on top of it all without losing your mind. We also touch on where getting and keeping clients fits into the whole picture and how it informs what you do when.   Click here to submit your Qs

You know that awkward moment when a client asks for 'one more little thing'? Or a prospect suggests some sort of test project? Here's how to master those scenarios, finding the perfect balance between being generous and not resenting yourself for giving it all away for free. We discuss built-in 'favour budgets', the difference between stellar customer service and simply 'doing more', and how to work out the bounds of the value exchange. Want us to tackle one of your Qs on a future episode? Click here to submit your Q

Need to grow your list, but allergic to social media? Tune in so we can can help you work out how big of an audience you actually need to support your business (it might be smaller than you think!), and which other visibility-building tools and strategies might be a better fit - for your skills, capacity, and values. Here are the people and places we mention in this episode: Click here to see more from Justin Blackman   Click here to submit your Q for a future episode. 

Systems and processes for your small business. Why build them? When? What's the easiest way to get them created and in place? 

We discuss specific content strategies that we've used, seen used in the wild, or know our clients are using successfully.  We also share how build authority to convert potential clients into buyers (including offer strategy).  The podcast Amy references is Ellen Yin's Cubicle to CEO podcast, episode 256, published on the 22nd of July, 2024.