
Reaching The Summit of Global Hospitality - with Jean-Jacques Morin
24/3/2026
0:00
52:34
Jean-Jacques Morin, CEO of Accor’s Premium, Midscale, and Economy division, breaks down his unconventional journey from the rigid engineering worlds of Deloitte and Motorola to the human-centric pulse of global hospitality.
He reveals how a background in finance and technology became his secret weapon for transforming Accor into an asset-light powerhouse, and discusses the high-stakes survival of the pandemic, the delicate art of maintaining a brand’s DNA during a merger, and why envy is the most important trait he looks for when hiring his next leadership team.
You’ll Learn Why:
Curiosity and risk-taking are the fundamental drivers of a successful, non-linear career path.
A saying no mindset is the most courageous and essential trait for a successful CFO.
Maintaining the original DNA of an entity is the make-or-break factor in successful business acquisitions.
Envy and intrinsic motivation often outweigh a perfect resume when building high-performance teams.
The "Helicopter" leadership style works—knowing when to hover for strategy and when to land for execution—is vital for a CEO.
This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.
Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
📩 Want extra support? Email [email protected] to book your free mentoring session with Jeannette.
Let’s make your next move your bravest yet.
KEY MOMENTS
[01:50] Why an engineering background and curiosity led him to move from semiconductors into travel and power.
[06:35] The "Failure is not an option" mentality
[12:15] Accor’s massive 8-year transformation
[25:50] Defining brilliance as having the stomach to judge a situation beyond just the data.
CONNECT WITH JEANNETTE:
Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
YOUTUBE - https://www.youtube.com/@braveboldbrilliant
LinkedIn - https://uk.linkedin.com/in/jeannettelinfoot
Facebook - https://www.facebook.com/jeannette.linfoot/
Instagram - https://www.instagram.com/jeannette.linfoot/
Tiktok - https://www.tiktok.com/@brave.bold.brilliant
VALUABLE RESOURCES
Jean-Jacques Morin - https://www.linkedin.com/in/jeanjacques-morin/
Brave Bold Brilliant - https://brave-bold-brilliant.com/
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.
From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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