437: My Strategy for Building a Thought Leadership Brand From Scratch

In this episode, Robby and I explore essential strategies for strengthening both business and personal relationships. We emphasize the importance of preparing for the "big five" challenges — death, disability, divorce, disagreement, and retirement — by having effective contingency plans in place. Drawing from the wisdom of mentor Marissa Nielsen and real-life examples, we underscore the value of trust, perseverance, and a supportive network when facing life's unpredictable challenges.  Listeners can expect practical advice on creating a resilient business structure and nurturing meaningful partnerships, ensuring stability and continuity in times of adversity. In this episode, you will hear: Strategies for overcoming the "big five" challenges in business partnerships. Importance of having robust contingency plans for unforeseen events in both personal and business contexts. The role of shared history, trust, and genuine collaboration in building resilient relationships. Utilizing sports analogies to emphasize perseverance, teamwork, and adaptability in relationships. Significance of assembling a supportive network and maintaining a "legacy binder" for effective crisis management. The balance between emotional empathy and professional responsibilities in partnerships. The value of choosing partners wisely and fostering collaborations that go beyond transactional relationships. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Travel can be exhilarating, but what happens when the excitement fades, and you're left with the quiet solitude of home? In this episode, we delve into "atmospheric re-entry," a process of easing back into daily life after the highs of travel. Learn how to make coming home just as fulfilling as the journey itself with these insightful strategies. Explore the concept of "atmospheric re-entry" and why it’s more common than we think. Find out why a simple Amazon order can be the secret to a smoother homecoming. Learn Mike’s creative tips for giving purpose to your return, even if you live alone. Get insights on focusing on who’s there rather than who’s not—turning loneliness into connection. Discover how sharing small mementos can make your travel more meaningful for those around you. Whether you’re a seasoned traveler or just beginning, these strategies will help you create a more fulfilling experience both on the road and when you return. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, Robby and I discuss the art of creating unforgettable live community events. We explore the power of in-person gatherings, highlighting their ability to foster stronger community connections and energize participants. From the strategic integration of events early in a program's lifecycle to planning successful standalone gatherings, we share tips on managing costs, maintaining engagement, and adding value.  The discussion also covers the dynamics of hybrid events and the importance of allowing fresh perspectives to invigorate the community. Whether you're running coaching groups, masterminds, or membership sites, this episode offers strategies for maximizing the impact of your live events and leaving lasting impressions on attendees. In this episode, you will hear: The importance of integrating live events early in a program to boost engagement. The role of informal side conversations in enhancing attendee experiences. About planning and managing costs for successful standalone live events. Dynamics and benefits of hybrid events and inviting external participants. About crafting meaningful in-person experiences that align with community goals. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Listen in to a discussion on maximizing your business's revenue while fostering genuine community connections. This episode explores strategic methods for boosting profits through smart pricing, the significance of personal branding, and the art of creating meaningful relationships beyond mainstream platforms. Learn how to navigate the complexities of a diverse product suite and focus on authentic engagement to elevate your business. Join us for an in-depth look into business strategy and community building that promises to transform the way you connect with your audience and drive your business forward. In this episode, you will: Discover why raising prices might be your simplest path to increased profitability and how to do it effectively. Learn the critical role of copywriting in the personal brand and thought leader space. Hear a personal story about a failed Facebook group attempt and the lessons learned in streamlining and focus. Find out how to build and nurture communities outside of Facebook and YouTube. Explore the importance of clarity in your offers: Are you teaching fundamentals, skills, or mastery? Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, I share how our mastermind gatherings have evolved from focusing on content to fostering genuine connections and community. Join Lauren Davis, Jeremy Bielawski, and me as we explore the magic of intimate settings and unique activities that create meaningful experiences. We discuss self-reflection, acceptance, and the pursuit of joy beyond traditional business norms. This episode provides information on building authentic relationships, embracing personal growth, and celebrating our communal expansion. In this episode, you will hear: The pivotal moment when we shifted our focus from content to connection at mastermind events. How hosting gatherings in lesser-known locales like Effingham, IL, has enriched our experiences and supported local communities. The unexpected lessons I learned from self-reflection. The role of unique activities in cultivating deep interpersonal bonds among us. How I navigated challenges and embraced mixed emotions to find joy and purpose in building our supportive community. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, I discuss strategies that can turn your convention booth into a lead-generating powerhouse. Drawing from my recent experience at JJ Virgin's Mindshare Conference, I share techniques like text-to-opt-in features and the strategic use of Calendly links to create meaningful connections with event attendees. Alongside booth strategies, I also share travel hacks to help you stay energized and well-rested throughout events. From cloud backups to magnesium gummies, discover how these tips can leave a lasting impression on attendees. Episode Links: LMNT Electrolytes Sleep Candy JJ Virgin's Health Biz Conference 2025 Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, Robby and I discuss the art and science behind crafting consistent and engaging newsletters. Robby shares his journey of maintaining his "Four Wins" newsletter for 180 consecutive weeks, providing insights for solopreneurs, consultants, and coaches. You'll discover how a structured format and the 'Five Cs' framework can revolutionize your content creation process. We also discuss the importance of embracing personal and current content, even when it feels uncomfortable, and how to repurpose your newsletters to maximize reach on platforms like LinkedIn. This episode is packed with actionable strategies and personal reflections that will help you connect authentically with your audience. In this episode, you will hear: Strategies for maintaining a consistent newsletter schedule with the "Four Wins" model. Benefits of a structured format in enhancing creativity and regular content delivery. Importance of sharing personal and current content for audience engagement. Tips for repurposing newsletter content on LinkedIn to expand reach. Utilizing the 'Five Cs' framework for effortless content creation. Leveraging everyday interactions and activities for generating newsletter ideas. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Join us as we discuss the intricacies of building a thought leadership brand from scratch. This episode is packed with actionable insights on leveraging personal branding, forming strategic partnerships, and meticulously planning book launches. Discover how platforms like TikTok can be pivotal in career growth and learn from real-world examples of branding powerhouses like Jeff Bezos and Elon Musk. If you’re looking to elevate your corporate presence and master the art of strategic book launches, this episode has the information for you. In this episode, you will hear: How leaders like Jeff Bezos and Elon Musk use personal branding to drive company success and employee engagement. How professionals are using TikTok to enhance their careers and gain influence in the corporate world. Our unique approach to using webinars for content distillation, audience feedback, and email list growth. The benefits of a gradual list-building approach and the financial feasibility of leveraging existing resources for a successful book launch. An inside look at the real-time planning and collaboration involved in creating a thought leadership brand. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Listen in to this episode as Robby and I have a conversation about embracing life's transitions. Fresh from a Hawaiian getaway, I share a newfound sense of clarity and purpose. Robby joins in to discuss his recent shift into empty nesting and adapting to his wife's new work-from-home routine. Together, we explore the importance of unplugging, the emotional depth of letting go, and the beauty of reconnecting with what truly matters. Tune in to explore the emotional landscape of change and the practical steps to navigate life's transitions with grace and courage. In this episode, you will hear: Reconnecting after a summer hiatus: importance of breaks and renewed perspectives. Serendipitous encounters and reunions in Honolulu. Insights from Henry Cloud's "Necessary Endings" and the courage to embrace new beginnings. The emotional and physical aspects of letting go. Maintaining connections and balance through daily practices. Shedding unnecessary tasks and relationships to create space for growth and new opportunities. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

Join us in this episode as we explore the essential aspects of brain health designed for solopreneurs. Featuring guidance from Dr. Shabnam del Kar, a leading expert in brain health, we discuss strategies to maintain and enhance cognitive functions, combat digital distractions, and understand the role of AI in boosting mental efficiency. Discover effective habits and actionable tips to ensure your brain is primed for success in a tech-driven world. Tune in for beneficial information that will help you maintain peak brain performance and thrive as a solopreneur. In this episode, you will: Learn to recognize the symptoms and understand how factors like blood pressure and prolonged sitting affect cognitive vitality. Gain practical solutions to manage phone addiction, including the benefits of using a separate alarm clock and limiting screen time. Learn simple yet effective habits such as looking at distant horizons and incorporating light movement after meals to boost brain health. Discover how AI can alleviate cognitive burdens and enhance efficiency, especially in demanding fields like healthcare. Connect with Me on Social Instagram LinkedIn Facebook Twitter YouTube Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.