
What started with a pony, an iPod Touch and a few homemade videos has grown into a career that has taken Mathilde Labat far beyond the stables.
For this episode of Beyond the Stables, we sit down with Mathilde Labat, better known to many as Mathilde & Sligo, in Paris to talk about her journey from sharing videos of her pony online to building a career in the equestrian world.
Mathilde got Sligo when she was ten years old and started filming their adventures a few years later, uploading her first YouTube video at just 13. What began as a hobby gradually grew into a large online community of horse lovers and opened the door to books, television, international equestrian events, collaborations and, more recently, her own marketing agency.
In this conversation, Mathilde takes us back to those early days of equestrian content creation and talks about how she turned her passion for horses and storytelling into a career. We discuss growing an audience on social media, creating content around horses, working with brands, and what it takes to turn an online following into a real and sustainable business.
We also talk about the less visible side of being a horse influencer and public figure: reading comments, dealing with criticism, navigating social media, deciding what parts of your life to share, and finding a balance between being authentic online and protecting your private life.
Mathilde also shares her approach to entrepreneurship, creating opportunities, manifesting, making your own luck and enjoying the process while you're still building the dream. From television and publishing to equestrian events and marketing, we talk about how she has continued to evolve her career while keeping horses at the centre of it.
And, as always on Beyond the Stables, this conversation goes beyond the platform to get to know the person behind it. Mathilde talks about her horses, the people and experiences that have shaped her, and what life is really like behind the camera. Funny, honest, ambitious and down-to-earth, she is very much the same person in real life as the one you see online.
So, matcha in hand, join us as we go Beyond the Stables with Mathilde Labat, talking horses, Sligo, social media, business, creativity and everything in between. We hope you enjoy getting to know Mathilde as much as we enjoyed this conversation.
With love,
Alysée & Olivia
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