What Actually Builds Great CrossFit Coaches | Matt Souza

Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll cover hiring, onboarding, and building a staff that can deliver a consistent, high-quality experience every class.--Ready to your develop your coaching, advance your career, and level up your credential?👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a strong community. We break down the real tradeoffs between coaching quality, sustainability, and family life, and what Carleen is actively changing to make her gym work long term.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retention, and more profit.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside the Mayhem team and Best Hour of Their Day. In this live recap, Austin Malleolo and the Mayhem team break down the biggest takeaways around programming, coaching development, and building a gym that wins on the floor and in the business.--Check out Mayhem Nation: https://mayhemnation.com/--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Raising rates in a CrossFit gym is rarely just a financial decision—especially with multiple owners involved. In this episode, Jason Ackerman works with Tommy Wilkinson of CrossFit Type 44 to walk through a real conversation about raising rates while navigating partnerships, leadership, and long-term sustainability.---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec Zirkenbach explains why most affiliates are failing adaptive athletes by default, and gives you the actionable steps to turn your passive inclusivity into actual preparedness.--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profit margins without chasing unrealistic member growth.--Register for the How to Price Your Gym Right in 2026 webina👉https://www.besthouroftheirday.com/webinar---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for coaches and members. They’ll share practical ways to run the Open well and use friendly competition to build excitement, confidence, and community in a positive way.--Check out Get With the Programminghttps://www.youtube.com/@getwiththeprogramming--Check out "Sport of Fitness" Podcast on the CrossFit Games YouTube channelhttps://www.youtube.com/@CrossFitGamesTV--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a terrible CrossFit box, admitting that they are personally guilty of committing almost every disaster on the list.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In this episode, he and Jason Ackerman break down the systems, culture, programming, and leadership decisions that built one of the most iconic affiliates in the world.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/