How to Sell a CrossFit Gym (Without Getting Screwed)

Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale, and avoid leaving money on the table when it’s time to exit.---Watch "How to Buy A CrossFit Gym"https://youtu.be/nrWn0OiYtgw--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why this partnership matters, what it means for the CrossFit community, and what’s happening at CrossFit Mayhem this December that every affiliate owner and coach needs to know about.--Join the waitlist for AffiliateCon 2026https://www.besthouroftheirday.com/affiliatecon--Develop your coaching in The Knowledgehttps://www.besthouroftheirday.com/theknowledge--FREE 3-minute Affiliate Assessment:https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline and grow your fitness business with AI-powered software built by gym owners, for gym owners.https://www.pushpress.com/

Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart strategies every buyer needs to know before signing the deal.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: PUSH PRESSStreamline, and grow your fitness business with AI-powered software built by gym owners, for gym owners.👉https://www.pushpress.com/

Jess was the first person Jason Ackerman ever mentored in business, and her leap of faith turned a 700-square-foot “house studio” into six thriving hot yoga locations. In this episode, they revisit the advice, mindset shifts, and wild moments that shaped both of their entrepreneurial journeys.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉https://repfitness.com/pages/rep-best-hour-of-their-day

CrossFit Flowmasters Denise Thomas and Lisa Ray break down the three non-negotiables every new coach needs to develop. If you’re coaching on vibes and hoping it lands, this episode shows you what to master first.--Join us at AffiliateCon Oct 24-26 in Dallas, TX⁠⁠⁠⁠https://www.besthouroftheirday.com/affiliatecon⁠⁠⁠⁠--Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE 👇www.besthouroftheirday.com/theknowledge--Subscribe to The Knowledge YouTube Channelhttps://www.youtube.com/@theknowledgebhotd

Jason reconnects with his very first CrossFit client, Donna, who started training with him before Albany CrossFit even opened. Now at 83, she’s still working out, traveling the world, and proving what longevity in fitness really looks like.--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉https://repfitness.com/pages/rep-best-hour-of-their-day

Pamela Gagnon is a former Division I gymnast, multi-time Regionals and Masters competitor, and co-creator of Performance Plus Programming, where she specializes in gymnastics progressions for CrossFit athletes. In this episode, we’re digging into how coaches can better teach and program gymnastics movements in group CrossFit classes—from strict strength foundations to cueing, scaling, and progressions for everyday athletes.--Join us at AffiliateCon Oct 24-26 in Dallas, TX⁠⁠⁠https://www.besthouroftheirday.com/affiliatecon⁠⁠⁠--Learn more from Pamelahttps://www.instagram.com/pamelagnon/https://performanceplusprogramming.com/--Subscribe to The Knowledge YT Channel:https://www.youtube.com/@theknowledgebhotd--Develop Your Coaching with The Knowledge:https://www.besthouroftheirday.com/theknowledge---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉⁠⁠https://repfitness.com/pages/rep-best-hour-of-their-day

Saša Mirković shares how real leadership is built through trust, delegation, and resilience under pressure—not authority or force. This episode explores why people choose to follow some leaders instinctively while resisting others, and what it takes to earn genuine buy-in.--Join us at AffiliateCon Oct 24-26 in Dallas, TX⁠https://www.besthouroftheirday.com/affiliatecon⁠--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉⁠https://www.besthouroftheirday.com/affiliate-university-podcast⁠---FREE 3-minute Affiliate Assessment:👉⁠https://www.besthouroftheirday.com/affiliate-blueprint-assessment⁠---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉⁠https://repfitness.com/pages/rep-best-hour-of-their-day

Dr. Kelly Starrett joins us to explore why CrossFit continues to endure, the role of great coaching, and what makes a gym truly matter to its community. From member experience to long-term sustainability, this conversation looks at the deeper side of running an Affiliate.--Join us at AffiliateCon Oct 24-26 in Dallas, TXhttps://www.besthouroftheirday.com/affiliatecon--Ready to grow your box, increase profit, and make an impact?Apply for Affiliate University 👉https://www.besthouroftheirday.com/affiliate-university-podcast---FREE 3-minute Affiliate Assessment:👉https://www.besthouroftheirday.com/affiliate-blueprint-assessment---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👉https://repfitness.com/pages/rep-best-hour-of-their-day

Learn how to apply practical leadership skills that will help you grow as a coach and make a bigger impact on your athletes. In this episode, Nathan Bird, CEO of The Gymnastics Course and founder of Bird Box Coaching, shares tools to develop your coaching presence and lead with confidence.---Join us at AffiliateCon:⁠https://www.besthouroftheirday.com/affiliatecon⁠---Learn more about Bird Box and The Gymnastics Coursehttps://birdboxcoaching.com/http://thegymnasticscourse.education/---Ready to your develop your coaching, advance your career, and level up your credential? 👇JOIN THE KNOWLEDGE ⁠www.besthouroftheirday.com/theknowledge⁠---FROM OUR SPONSOR: REP FITNESS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get EXCLUSIVE Discounts on Equipment from REP Fitness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://repfitness.com/pages/rep-best-hour-of-their-day