#123 Joe DeFranco Stay Healthy and Jacked Forever

Watch on Youtube!   🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg     Overview: In this episode, OB and Smitty explore the intricacies of leadership, reflecting on previous discussions and listener feedback. They highlight the value of leadership literature and the common challenges leaders encounter, such as communication breakdowns and a lack of empathy. The conversation underscores the importance of accountability, recognizing others' potential, and building a culture of trust and safety. Wrapping up, OB and Smitty share their personal insights on leadership as an ongoing process of growth and self-improvement.   Timestamps: [00:00] Intro [03:48] Why is Leadership Important [08:00] Common Leadership Pitfalls [11:52] Effective Communication  [16:00] The Role of Empathy in Leadership [19:51] Modeling Accountability and Responsibility [23:59] Recognizing Potential in Others [28:07] Creating a Supportive Environment [31:57] The Impact of Leadership on Team Dynamics [36:10] Defining Leadership and Its Core Principles [40:03] The Importance of Trust and Safety [43:53] Final Thoughts on Leadership and Personal Growth     📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪 #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg     Overview: In this insightful episode of Becoming Ronin, we sit down with one of the most influential physical therapists in the industry, Dr. Shirley Sahrmann. Renowned for her groundbreaking work in movement impairment syndromes, Dr. Sahrmann has transformed the way physical therapists and strength coaches approach training and injury prevention. During our conversation, Dr. Sahrmann dives into the intricate relationship between muscle hypertrophy, strength training, and the resulting stiffness that can impact movement quality. She emphasizes the importance of movement assessments, posture, and motor control in developing effective training programs. Dr. Sahrmann also challenges common misconceptions about pain, posture, and muscle activation, offering a fresh perspective on how to prevent injury and enhance performance.   Key Takeaways: Hypertrophy increases muscle stiffness, affecting movement quality. A balance between strength and flexibility is essential for long-term training success. Motor control is a blend of muscle activation and nervous system coordination. Muscle weakness can develop even in well-activated muscles due to compensatory patterns. Posture offers key insights into muscle stiffness and imbalances. Standardized assessments can help identify movement impairment syndromes early on. Movement patterns, rather than structural issues, are often the root cause of pain. Individual anatomy must be factored into exercise programming. Teaching relaxation techniques is crucial for muscle control and recovery. Strength training should aim to correct movement patterns, reducing the risk of injury. Tune in for a deeper understanding of how Dr. Sahrmann’s expertise has shaped the modern approach to physical therapy and strength coaching.   Timestamps: [00:00] Introduction [00:48] The Role of Stiffness in Movement Quality [02:35] The Importance of Individualized Assessments and Treatment Plans [05:57] Optimizing Movement Efficiency and Preventing Injury [24:46] Assessing Femoral Retroversion and Antiversion [27:12] Pelvic Rotation and Abdominal Support [29:24] Activating and Strengthening the External Obliques [36:32] Individualized Exercise Selection [47:29] Introduction and Programming for General Population [50:11] Alignment and Shoulder Blade Position [51:53] Detraining and Upward Rotation of Scapula [54:28] Restoring Range of Motion and Relaxing Muscles [57:53] Assessing Hamstring Function [01:00:05] Downregulation of Hypertonicity [01:02:12] Final Thoughts and Takeaways     📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

  Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg     Overview: The conversation revolves around injury and corrective exercise. The hosts discuss the importance of learning how to do maintenance and become more resilient to avoid injury. They introduce the concept of corrective exercise and its rules, such as using strength training as corrective exercise and the importance of appropriate demand. They also discuss the movement quality equation, which includes the position of the spine, range of motion, and dynamic motor control. The hosts emphasize the need to pump the antagonists and introduce novel stimuli in training. They conclude by teasing more topics to be discussed in a future episode. Learning how to do maintenance and become more resilient can help prevent injury. Corrective exercise can be used in strength training. Appropriate demand is important in corrective exercise. The movement quality equation includes the position of the spine, range of motion, and dynamic motor control. Pumping the antagonists and introducing novel stimuli in training can be beneficial. There will be more topics discussed in a future episode.   Timestamps:   00:00 Introduction and Importance of Injury and Corrective Exercise 02:03 Using Strength Training as Corrective Exercise 08:14 The Importance of Appropriate Demand in Corrective Exercise 19:30 The Movement Quality Equation: Position, Range of Motion, and Dynamic Motor Control 27:36 Pumping the Antagonists and Introducing Novel Stimuli in Training 30:25 Teasing Future Topics     📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

  Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg     Overview: The conversation explores the theme of breaking free from the limitations of the 'real world' and embracing new ideas and concepts. It emphasizes the importance of not letting fear and societal norms hold you back from expressing your unique spark and making a difference. The conversation also touches on the topics of authenticity, integrating the shadow self, and red flags to look out for in trainers. In this conversation, OB and Smitty discuss red flags to look out for when hiring a personal trainer. They emphasize the importance of trainers being able to target and address underlying issues causing pain or discomfort in clients, rather than simply working around them. They also discuss the significance of trainers continuing their education and staying up-to-date with the latest research and techniques. Other red flags include trainers speaking poorly about other clients, lacking passion and energy, and not providing explanations or justifications for their training methods. They also touch on the importance of humility and the ability to say 'I don't know' as a trainer.   Timestamps: [00:30] Breaking Free from the 'Real World' [03:46] Embracing Your Unique Spark [09:13] Integrating the Shadow Self [14:01] Using Your Own Roadmap [20:06] Authenticity and Red Flags in Trainers [31:06] Addressing Underlying Issues [34:59] Continuing Education [44:59] Red Flags to Look Out For [53:54] Humility and Saying 'I Don't Know' [01:00:00] Being the Best Part of Your Clients' Day [01:01:57] The Influence of Shirley Sahrmann   📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg   Overview:   In this episode, we sit down with Adam Bornstein, a renowned fitness and nutrition expert, bestselling author, and entrepreneur. Adam shares insights from his journey in the health and wellness industry, discussing his work as a writer for top publications like Men's Health and his role in shaping the content strategies of major fitness brands. As the founder of Born Fitness and co-founder of Pen Name Consulting, Adam offers a unique perspective on the intersection of fitness, nutrition, and business. Tune in as we explore Adam's practical approach to sustainable health, his thoughts on industry trends, and his advice for anyone looking to optimize their well-being.   The conversation revolves around the process of writing a book and the challenges faced by authors. The main themes include the editing process, receiving feedback, the importance of simplicity and consistency, and the pitfalls of the diet and fitness industry. The conversation also touches on the need for authenticity and genuine help in the health and wellness space. In this part of the conversation, Adam emphasizes the importance of empathy and understanding your audience as a coach or writer. He shares his experience of writing his book and the importance of listening to feedback and meeting people where they are. Adam also discusses how his understanding and compassion have evolved over the years, particularly through becoming a father and a husband. He highlights the value of patience, self-awareness, and curiosity in personal growth and coaching. Additionally, he talks about the significance of reframing plateaus and mistakes as part of the journey and not catastrophizing them.   Timestamps:   [02:30] Navigating the Challenges of Writing a Book [09:44] The Importance of Filtering Feedback [14:27] Simplicity and Consistency in Health and Wellness [16:39] The Pitfalls of the Diet and Fitness Industry [27:00] The Need for Authenticity in the Health and Wellness Space [33:15] The Importance of Empathy and Understanding [39:07] The Evolution of Understanding and Compassion [43:57] The Value of Patience and Self-Awareness [48:44] Reframing Plateaus and Mistakes     📌Connect with Adam:   https://www.bornfitness.com   https://www.instagram.com/bornfitness/?hl=en       📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther   Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Subscribe on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg   Overview: In this episode, OB and Smitty dive into the essentials of reinvesting in your business, staying authentic, and embracing humility. They explore the power of breathing techniques, especially during intense workouts, and the role humor plays in navigating tough situations. The discussion covers the benefits of nasal breathing during exercise, varying breathing intensities, and Smitty's experience with a challenging sandbag mile. They also analyze Tom Platts' squatting technique, emphasizing the importance of individualized squat patterns based on body proportions. The episode wraps up with a focus on the relationship between passive stretching, active range of motion, and the role of strength training in injury prevention, highlighting the importance of movement efficiency in athletic training.   Timestamps: [00:00] Investing Back into Your Business For The Right Reasons [04:20] Authenticity and Humility [12:18] The Role of Humor in Difficult Situations [22:11] Breathing Techniques for Exercise and Recovery [25:07] Regulating Breathing for Challenging Workouts [28:06] The Power of Breathing Control [31:48] Individualizing Squat Technique [35:33] The Importance of Strength Training [46:02] The Role of Movement and Biomechanical Efficiency     📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin   🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness     SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg   Overview: In this must-listen episode of the Becoming Ronin podcast, we sit down with renowned strength coach Jason Brown to explore the essential elements of effective training program design. From his early influences under the legendary Joe DeFranco to his deep dive into the often-neglected aerobic system, Jason shares invaluable insights that every personal trainer and strength coach should know. Are you prioritizing consistency and quality over sheer volume in your programming? Jason argues that sticking to a well-structured plan and mastering the basics can yield far better results than constantly chasing new trends. We also tackle the delicate balance between variety and consistency, a crucial consideration for any coach designing programs for clients at any level. Jason and the hosts discuss the pitfalls of following unqualified online trainers and how to critically evaluate programs to ensure they meet the highest standards. Plus, we cover the importance of intentional repetition, progression, and the art of crafting personalized training programs that deliver real results. If you're a personal trainer, strength coach, or fitness enthusiast looking to elevate your programming skills and deliver better results for your clients, this episode is packed with actionable strategies and expert advice. Tune in to learn how to avoid common mistakes, design more effective programs, and rise above the noise in the crowded fitness industry. Keywords: Strength training, personal trainer tips, effective programming, aerobic system, consistency in training, personalized workout plans, strength coach advice, fitness industry pitfalls, quality over quantity, fitness programming strategies.   Timestamps: [00:02] Introduction [10:00] The Importance of the Aerobic System [19:40] Consistency and Quality Over Quantity [29:02] Balancing Variety and Consistency [34:18] The Role of Repetition and Progression [42:37] Creating Effective and Personalized Training Programs [48:24] The Dangers of Poorly Designed Programs [51:10] Prioritizing Quality over Quantity [55:57] The Importance of a Structured Warm-Up Routine [58:28] The Role of Online Trainers [01:05:44] Dealing with Negative Comments and Criticism   📌 Connect with Jason Brown: https://www.instagram.com/jasonbrowncoaching?igsh=NWJndW5qNGtxZGc0 @jasonbrowncoaching https://www.jasonbrowncoaching.com   📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.         🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Episode #123 Joe DeFranco Longevity Training Mythbusting   Sign Up for August CPPS: https://cppscoaches.com/schedule/june-2024-cpps-level-1-certification-aug-2024-gamechanger/ Sign Up for New Longevity Seminar! https://cppscoaches.com/schedule/longevity-training-seminar/   Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg       Overview: Join us for a captivating conversation on how to adapt your training for longevity! In this episode, our hosts share personal anecdotes about podcasting challenges and emphasize the importance of listening to your body as you age. Discover the secrets to personalized training programs, effective problem-solving, and the art of improvisation.   Key Highlights: Aging and Exercise: Learn how training age affects your exercise options and why maintaining muscle size, strength, and speed is crucial for overall health. Mindset and Ego: Dive into the role of mindset and ego in training, and understand why feeling good is as important as looking good. Longevity Seminar Insights: Get exclusive tips on mobility, hypertrophy, strength, power, and speed, including the benefits of nasal-only breathing for mobility. Breathing Techniques: Explore the impact of intentional breathing on training technique, relaxation, and stress management. Speed Training: Discover why maintaining speed and power is vital as you age, and learn how to incorporate speed training into your workouts. Exercise Selection: Find out how to choose exercises that suit your individual needs and goals, and the concept of making lightweights feel heavy through time under tension. Don't miss this episode packed with practical tips and expert advice to help you train smarter and stay fit for life! Listen now and start your journey to longevity today.         Timestamps:   [00:00] Longevity Seminar Dates [02:30] Intro [05:31] Crafting Personalized Training Programs [08:16] Listening to Your Body and Effective Problem-Solving [11:46] Preserving Muscle Size, Strength, and Speed [13:43] The Importance of Technique and Individual Differences [19:12] Inside the Longevity Seminar: Mobility, Hypertrophy, Strength, Power, and Speed [42:35] Enhancing Mobility with Nasal-Only Breathing [45:53] Breathing Techniques: The Hidden Gem of Training [49:09] Sustaining Speed and Power as We Age [01:00:31] Selecting the Right Exercises for Your Needs [01:03:44] Muscle Hypertrophy: Making Lightweights Feel Heavy             📌 Connect with Chris: Website: www.joinzipper.com Instagram: https://www.instagram.com/joinzipper?igsh=MW84NzFzcnBydTNxbQ== Zipper Podcast: https://m.youtube.com/playlist? list=PLS1WmbpBlerYDjxlP_Dnk8kt9184PJ3dP&fbclid=PAZXh0bgNhZW0CMTEAAaZ9VJuxD9X5tTpYwzP-DIqnbKpRghNBnWIYGWYw6z7HtDsrwuXoZbdAV8U_aem_ZzjRvYtD915mlbVMxhWySg       📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.         🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Sign Up for August CPPS: https://cppscoaches.com/schedule/june-2024-cpps-level-1-certification-aug-2024-gamechanger/ Sign Up for New Longevity Seminar! https://cppscoaches.com/schedule/longevity-training-seminar/   Overview: Chris Alto, with over a decade of experience in marketing and business growth, and as the founder of "Join Zipper" software designed to help users grow their businesses, brings a wealth of knowledge to this episode. He shares his journey from tech sales to becoming a passionate advocate for small businesses in the health and wellness sector. Chris delves into the essentials of brand building and the importance of authenticity in marketing, emphasizing the need to provide value to your target audience and maintain consistency in your content creation efforts.   Highlighting the crucial role of email newsletters in marketing, Chris recommends starting with platforms like MailChimp and HubSpot. He stresses the importance of being customer-obsessed and strategically outsourcing tasks that aren't worth your time. Throughout the conversation, Chris offers invaluable insights on establishing a robust online presence and avoiding common social media pitfalls.   He advocates for starting small, staying consistent, and continually testing content to gauge audience engagement. Understanding your ideal customer and their preferred social media platforms is key, according to Chris. He also encourages seeking audience feedback and being adaptable to their preferences. Above all, Chris champions the principles of authenticity, genuineness, and a client-focused approach in marketing, ensuring your brand stands out and resonates with your target audience.   Watch on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg   Timestamps:   [0:00] Intro and Background [04:30] Building a Brand and Outsourcing Marketing [4:58] Upcoming Trainer Certification and Longevity Seminar [11:43] Creating an Online Presence and Authenticity [15:18] Frequency and Quality of Social Media Posts [20:38] Using Social Media as a Marketing Tool [23:52] Email Newsletters and Segmentation [29:12] Choosing the Right Email Newsletter Software [31:55] Building a Business and Content Creation [37:39] Building an Online Presence: Start Small, Be Consistent, and Test [40:23] Testing and Adjusting Content Based on Audience Feedback [53:59] Authenticity and Client-Focus: Keys to Effective Marketing             📌 Connect with Chris: Website: www.joinzipper.com Instagram: https://www.instagram.com/joinzipper?igsh=MW84NzFzcnBydTNxbQ== Zipper Podcast: https://m.youtube.com/playlist? list=PLS1WmbpBlerYDjxlP_Dnk8kt9184PJ3dP&fbclid=PAZXh0bgNhZW0CMTEAAaZ9VJuxD9X5tTpYwzP-DIqnbKpRghNBnWIYGWYw6z7HtDsrwuXoZbdAV8U_aem_ZzjRvYtD915mlbVMxhWySg       📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.         🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN              

Sign Up for August CPPS: https://cppscoaches.com/schedule/june-2024-cpps-level-1-certification-aug-2024-gamechanger/ Sign Up for New Longevity Seminar! https://cppscoaches.com/schedule/longevity-training-seminar/       Overview:   In episode 121 of Becoming Ronin, Smitty and OB are joined by Vinny Scollo. Vinny is a highly decorated strength coach and gym owner that has specialized in helping professional athletes prepare for their respective sports. But beyond his ability to train an athlete, his ability to connect and energize is unlike any coach we’ve seen.   Listen to hear Vinny talk about a new project he is rolling out and how the death of the Ego has allowed him to become a better dad, coach, and leader.     Timestamps:   [0:00] Intro [3:20] Vinny’s Unique Coaching Model [6:30] Online Training vs In Person Coaching [11:00] Client Tracking [18:15] Ego and Starting a New Facility  [28:30] Maturing as a Coach with Programming [36:17] Feeling Imposter Syndrome As a Coach [47:45] Learning Lessons In Business [52:19] How Being a Father Improves You [58:25] The Moment Vinny Started Seeing Clearly  [1:06:13] Service to Others [1:15:01] Better Has No Finish Linewrite an overview for becoming ronin podcast episode 121 where we have strength coach and gym owner Vinny Scollo back on the podcast. Vinny is a coach who talks about how the death of his ego has turned him into a helpful coach, more effective leader, and better dad. Here are the timestamps to draw from: Timestamps:   [0:00] Intro [3:20] Vinny’s Unique Coaching Model [6:30] Online Training vs In Person Coaching [11:00] Client Tracking [18:15] Ego and Starting a New Facility  [28:30] Maturing as a Coach with Programming [36:17] Feeling Imposter Syndrome As a Coach [47:45] Learning Lessons In Business [52:19] How Being a Father Improves You [58:25] The Moment Vinny Started Seeing Clearly  [1:06:13] Service to Others [1:15:01] Better Has No Finish Line           Subscribe on Youtube! 🔗https://youtube.com/@becomingroninpodcast?si=KSmhTMvmrW5JfhXg     📌 Connect with Us: Subscribe to the Becoming Ronin Podcast for weekly doses of motivation and inspiration. Join our community on [Instagram (OB) https://www.instagram.com/oberther/  https://www.instagram.com/smittydiesel/ and share your journey with us using #BecomingRonin100.       Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther       🔗 Connect with Us:  (OB) https://www.instagram.com/oberther/ (Smitty) https://www.instagram.com/smittydiesel/   📱 Instagram:  @oberther @smittydiesel   🌐 Website: https://www.becomingroninpodcast.com/   👍 If you found this episode valuable, give it a thumbs up, subscribe for more insightful content, and share it with those on the journey to transforming their lives through enhanced self-mastery. Let's empower each other on the path to becoming our best selves! 💪   #BecomingRonin  #FitnessProgramming #WorkoutTips #OnlineTraining #FitnessJourney #FundamentalMovements #OptimalProgramming #WorkoutVolume #EmpowerYourFitness       SPONSORS:   Jocko Fuel https://jockofuel.com/?ref=xgsWFwqMzvQtsD Code RONIN10   Get 10% Off The Iron Neck: https://www.iron-neck.com/discount/AFFILIATE?rfsn=7380568.84f9bc2&utm_source=refersion&utm_medium=affiliate&utm_campaign=brian.oberther     Get FREE LMNT with your first order! (The Cleanest Sports Drink on the Market) http://elementallabs.refr.cc/brianoberther   Get $150 off the premier cold plunge tank at: https://plunge.pxf.io/qnXvLN         EXTRAS Get Ageless Athlete: https://agelessathletesc.com Team Forever Strong: Https://trainheroic.com/foreverstrong