Strategic Narrative in B2B

This week, Marti and Nemanja talked about ways of involving team into companies core values, as well as about problems they're facing working with fast-growing tech companies

In this interview, Marti and Nemanja are joined by Trent Anderson, CMO at https://prewrite.com/ to talk about the importance of storytelling in B2B.  Anderson explains that by telling a story you can help your audience understand what they need to do and how to do it. He also discusses the importance of developing an authentic voice for storytelling and tells us how you can do it, too.   Instead of a detailed description, let us quote Trent on what he does: "It's time to stop using "hope" and "luck" as your strategies for success. You need to plan your work and work your plan. You need to know where you're going so you don't end up somewhere else. You need to measure twice, cut once. You need Prewrite. Developed from the first principles of storytelling, Prewrite's the tool used by creators at Netflix, HBO, and Vice to plan, write, organize, and pitch original content. You can feel confident in your content thanks to Prewrite's analysis engine, which shows you where your content's 💪🏻 and where it needs help 🆘. No more "publish and pray" anxiety. No more "wtf am I doing wrong" moments. No more "should I just give up" contemplations. Just better content. You've got a story to tell. Now share it with conviction at Prewrite.com" Listen to the episode and make sure you get back to the comments to give us the feedback.

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. How to involve employees in B2B company branding Why should companies invest in B2B LinkedIn branding Creating content for LinkedIn as a way to differentiate Help your employees build their brand The importance of a growth mindset How many people take to make LinkedIn hub? Funky Marketing Accelerator How to manage multiple projects? Challenges of managing two business Influencers on LinkedIn in B2B Marketing B2B vs. B2C influencers Importance of building relationships in B2B How small business CEO can lead change?

In this episode of B2B Weekly, Marti and Nemanja talked about multiple topics. Knowing the Clients’ problems is important What should salespeople in b2b do more? Blurring lines between b2b marketing and sales (Marti) How can marketing contribute to sales? How can Marketers be more revenue-oriented? How to explain Lead Generation to SEO?  Using KPI that generates revenue is a key When you should say no to people?  How to set Inbound vs.Outbound ratio? How Inbound and Outbound Marketing work together? The importance of empathy in b2b Marketing and Sales? 3 cases of good b2b Marketing practice The impact of being Customer-centric

In this episode of B2B Weekly, Marti and Nemanja talked about the importance of having a pricing section on your website.   Moved to discuss marketing for custom products and services, as well as innovation and competitive approach in B2B.    They explained what B2B companies can do to make their clients happy in terms of strategy.

This week, Marti and Nemanja covered multiple topics but focused mostly on strategic narrative. Twitter vs. LinkedIn for B2B Marketing  B2B Content Strategy  Niche Companies Strategy: Diversify Big Companies Marketing: Tell Your Story Importance of Strategic Narrative and Values The Importance of Core Values for Remote Teams New Strategic Narrative in B2B Challenges of B2B Marketing Why Clear Messaging and Differentiation Matter?

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   To join us live use this link https://zmurl.com/B2BWEEKLY

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   To join us live use this link https://zmurl.com/B2BWEEKLY

Every Wednesday Marti and Nemanja host a B2B Weekly show where they talk about all B2B related topics.  This time, their guests were Nick Bennet, Zineb Layachi, Juliana Jackson, and Ivan Dimitrijevic.   For more information about what Nemanja does, check https://funkymarketing.net/.   For more information about what Marti does, check https://influencepodium.com/.   \To join us live use this link https://zmurl.com/B2BWEEKLY

Welcome to the EP2 of the B2B Weekly second season! We talked about a bunch of things, as always.  When should you trust your gut vs data? How do I never run out of content ideas? What you should expect when starting with content marketing? How can you integrate not-cold email into your marketing mix? Should you grow at all costs?   Useful links:  https://funkymarketing.net/  https://influencepodium.com/  https://www.linkedin.com/in/itsmartisanchez/ https://www.linkedin.com/in/zivkovicnemanja/