Authentic As F*ck with Sun Yi podcast

Episode 37: Why You'll Never Be Clear In Your Personal Brand Message

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0:00 - Intro

01:03 - Rob's Introduction

02:01 - Rob question: what's holding me back?

08:11 - Everyone has to live their own life

11:33 - Sun is not out searching for meaning

13:10 - Why you shouldn't try to "define" your brand

17:17 - What if your job is to define client's brand?

21:20 - Why your brand message will NEVER be clear

22:58 - Why you'll never be satisfied with your brand message

26:25 - How to find the piece of you that the world wants

32:40 - Why you can define client's brand, but not your own

36:01 - How to say the same thing 100 different ways

38:06 - Developing intuition for what will work in marketing

41:45 - Why we have trouble trusting intuition

48:00 - How to embrace overthinking while still being present

50:10 - Rob's strength is bringing out people's authentic self

55:39 - How to separate money from passion

01:02:08 - Conclusion: Rob's differentiator

01:05:34 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/


Contact Rob:

Instagram: https://www.instagram.com/rob_elings/

Website: https://brandquestmedia.com/

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