Authentic As F*ck with Sun Yi

Wolf works 9-5 and want to start a side hustle. In this episode, we talk about how to turn your passion into a side hustle.Chapters:0:00 - Intro01:13 - Today's guest: Wolf03:32 - How to sell strategic consulting service09:31 - Why specialists make more money than generalist13:12 - How to sell specialized service16:46 - Wolf's REAL passion project21:29 - Sun's content idea for Wolf24:17 - What's stopping Wolf from starting28:49 - More content ideas for Wolf33:57 - Audience can "feel it" when you're being genuine36:15 - How your "vision" kills your business41:47 - Instead of planning, do this48:15 - Fear of failure comes from ego52:23 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Wolf's Instagram:https://www.instagram.com/wolf_feasting/

0:00 - Intro01:03 - Rob's Introduction02:01 - Rob question: what's holding me back?08:11 - Everyone has to live their own life11:33 - Sun is not out searching for meaning13:10 - Why you shouldn't try to "define" your brand17:17 - What if your job is to define client's brand?21:20 - Why your brand message will NEVER be clear22:58 - Why you'll never be satisfied with your brand message26:25 - How to find the piece of you that the world wants32:40 - Why you can define client's brand, but not your own36:01 - How to say the same thing 100 different ways38:06 - Developing intuition for what will work in marketing41:45 - Why we have trouble trusting intuition48:00 - How to embrace overthinking while still being present50:10 - Rob's strength is bringing out people's authentic self55:39 - How to separate money from passion01:02:08 - Conclusion: Rob's differentiator01:05:34 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Contact Rob:Instagram: https://www.instagram.com/rob_elings/Website: https://brandquestmedia.com/

In this episode, we go in depth with examples on why trying to make money doing what you love will make you miserable in the long run and how to do it the right way.0:00 - Intro.0:33 - Lucie's Introduction.05:01 - Lucie's passion in teaching young people10:58 - Struggling between helping people and creating income.13:14 - The best way to help people.16:31 - What happens when you combine money & passion21:54 - How to start your business without money26:38 - Taking a look at Lucie's situation34:42 - We need certain amount of money to not worry45:51 - How to separate making money and helping people53:07 - Working ON vs IN your business58:05 - Why people are unhappy with their career01:01:10 - Balance being yourself and marketing01:10:40 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:https://www.instagram.com/lucie___moon/

In this episode we talk about why you should not set long term goals and how to take the next best step. We also discuss ways to do what you love to do without going broke.0:00 - Intro0:42 - Steven's background05:21 - 2 phases of life coaching09:46 - Steven is at a crossroads13:54 - Why you shouldn't pick one road18:29 - B2B vs B2C personal brands22:19 - Don't set long term goals29:33 - Debunking "do what makes you happy"34:10 - 2 ways to make money doing what you love37:13 - Sun's journey without a goal destination42:23 - Why Sun never liked working in big companies46:29 - Why Sun never hires people from big companies50:24 - How to start coaching to see if you like it52:29 - How most people get trapped56:36 - Wrapping up our conversation01:09:25 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today's guest Steven:https://www.instagram.com/stevenmshillingford/

Part 1: Tips on effective teaching.Part 2: Example of self-discovery through storytelling (25:07)0:00 - Intro0:36 - Helal's intro and story05:05 - How long should your course be?09:51 - Dealing with different types of clients12:45 - Separate "teaching" from "practicing"13:44 - Don't anticipate future problems17:16 - Creating an environment for students to learn22:58 - Sun's reminder on his life philosophy24:42 - Cristina's introduction25:07 - Cristina's story28:13 - Digging in deeper into the story30:20 - What the story tells us about Cristina34:31 - Patterns of childhood experiences as adults40:52 - What's the lesson of the story?43:19 - Finding the "transformation" in the story48:34 - Sun's final version of the story52:52 - How story ties to Cristina's business55:15 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Helal: https://www.instagram.com/helal.alhelal/Cristina: https://www.instagram.com/cristina.yunlee/

This episode turns into a life coaching sessions on 2 topics:1. Passion vs financial security2. Vulnerability and authenticityThis is what usually happens when we practice storytelling in our small groups too. You learn so much about yourself through storytelling.Chapters:0:00 - Intro0:46 - Sofia's Introduction1:28 - Sofia's Story5:19 - Finding the lesson of the story11:33 - How to uplevel this story19:18 - Sun's lesson on Sofia's story23:04 - Alternate lesson: don't quit your job26:44 - Sofia's conclusion27:59 - Sze's Introduction28:39 - Sze's Story and lesson30:34 - Nobody is 100% vulnerable33:30 - Sun asks a key question to dig deeper37:00 - This turns into a coaching session41:14 - 2 types of vulnerability45:26 - Sze gets vulnerable :)49:36 - It turns into a coaching session again54:23 - Use social media to become a better person59:26 - Go after the thing you fear the most1:02:09 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s GuestsSofia Tsaliki:Website: https://modernarratives.com/Instagram: https://www.instagram.com/wonder_sofi_/Sze Man Chau: Website: https://www.thehealable.com/Instagram: https://www.instagram.com/thehealable/

Key to great brand storytelling is finding the lesson of the story that your audience also needs to learn. In order to do this, you have to ask yourself 3 questions:1. Who is this story for?2. What is the lesson of the story?3. What myth/belief does it break?To see this in action, watch the full episode as I walk through 2 entrepreneurs and help them find the right lesson for their audience.Chapters:0:00 - Intro0:38 - Rebecca´s introduction1:23 - Rebecca´s story4:07 - Sun's feedback on the story7:00 - To improve the story, find the "myth"8:58 - Rebecca's myth 1: talk therapy is enough12:49 - Rebecca's myth 2: you can self-heal15:04 - Working through the 2 myths20:11 - How to find the main "hero's journey" story27:00 - How the story fits Rebecca's audience31:45 - Mai´s introduction33:36 - Mai´s story part 1 (growing up Asian)34:28 - Mai´s story part 2 (quitting her job)38:30 - Mai's story part 3 (not telling her mom)39:40 - Mai's story part 4 (getting another job)41:17 - Sun asks some questions about the story45:50 - Finding the "one" lesson in Mai's story48:26 - How Sun would structure the story54:11 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Rebecca: https://www.instagram.com/rebeccabeecoaching/Mai: https://www.instagram.com/mainguyenlim/

Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.Chapters:0:00 - Intro0:48 - Ruta´s Introduction1:18 - Ruta's story 3:39 - Digging into the story for more information13:57 - How we got to the right answer/lesson15:29 - Sun's version of Ruta's story17:44 - How can we apply this on our own stories?20:58 - How should I tell this story to an audience?25:11 - How can I find more stories?30:11 - Candia's introduction30:52 - Candia's story36:18 - How to stick to ONE story37:30 - Right story for the right audience46:55 - Candia has an "a-ha" moment48:14 - Sun's version of Candia's story53:10 - Advice for spiritual leaders54:20 - Candia shout out Night Owl Nation 🦉55:16 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok <a...

This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.Chapters:0:00 - Intro0:51 - Jaishree's question4:27 - We dig a little deeper into Jaishree´s question10:19 - Jaishree's real struggle is self doubt12:03 - What every yogi goes through15:30 - Balancing purpose with business20:59 - How Sun found balance with his wife Gigi24:35 - You can't scale unless you give up control26:48 - Roe's question27:50 - Why "money doesn't make you happy" is a boring story29:53 - How do you make it interesting?38:01 - Most entrepreneurs don't want freedom46:00 - Discussion panel51:19 - Where you can find Jaishree and Roe52:22 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter <a...

This was an amazing episode! We dive deep into the thing EVERYONE struggles with: finding clarity, calling, and passion. Everyone says "clarity" but here you'll see a real life example of what clarity really looks like!0:00 - Intro0:29 - Karen's explains what she does3:28 - How to connect what you do to a story7:13 - What a common struggle of your customers?10:18 - Telling a specific story while being anonymous12:43 - We discover a common "myth" in Karen's industry15:59 - How to connect that myth to a personal story.22:09 - Recap of how to structure this story27:16 - 2 Things Karen should include in her story and why28:20 - Next steps for writing this story29:17 - Samuel explains what he does 35:33 - How do you find your "calling"38:12 - We discover Samuel's true calling46:29 - Shifting our thinking about "passion"53:00 - How to make ANYTHING fun57:15 - Best way to attract the right audience1:00:33 - Few more final tips1:03:46 - OutroFollow me:Website: http://sunyi.co/Instagram: https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://www.linkedin.com/in/sunyi-nightowls/Today´s Guests:Karen: https://www.instagram.com/karenchoi.co/Samuel: https://www.instagram.com/samuelshin_/