Episode 31: Finding The Right Audience & Lesson For Your Story

Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/Warning: this episode might give you an identity crisis 😅Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.It was a super interesting conversation. Enjoy!Chapters:00:00 - Trailer01:40 - The Jaguar rebrand: good or bad identity marketing?06:20 - What is identity marketing and how Harley Davidson does it11:57 - Inclusivity vs exclusivity in branding14:52 - Controversies in political marketing20:34 - Does identity marketing create a divided world?25:50 - Challenges of public perception37:27 - Flip flopping based on audience reaction40:27 - What role does convictions play in branding?43:17 - How changing beliefs affect identity marketing46:57 - Why strong convictions are so powerful51:07 - Some example of brands who do identity marketing well01:03:39 - Building a personal brand with identity marketingFollow Veronica:Homepage: https://www.veronicaromney.com/The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/Instagram: https://www.instagram.com/vromney/LinkedIn: https://www.linkedin.com/in/vromney/YouTube: https://www.youtube.com/@vromneyX: https://x.com/vromneyFacebook: https://www.facebook.com/veronicaiglesiasromney/Threads: https://www.threads.net/@vromneyFollow me: Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiYouTube: https://www.youtube.com/@SunYiCoThreads: https://threads.net/@sun.yiX: https://x.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!Chapters:01:04 How to get famous guests on your podcast04:03 Practical tips on approaching guests01:07 How to get better at interviewing10:06 What drove Scott to become an entrepreneur13:59 The reality of financial security20:06 Why every entrepreneur should learn sales25:52 Motivation behind high performers30:51 Defining success and lifestyle choices35:11 Where ambition comes from other than money41:16 Why Scott started a podcast46:56 Tips on growing your podcast58:50 The problem with most course sellers01:02:41 YouTube/podcast vs. social media01:04:36 Monetization in podcasting01:06:50 How long does it take to monetize a podcast01:11:34 The long-game mindset for success01:14:12 Childhood influences on money mindset01:18:17 Process of testing contentFollow Scott:Homepage: https://www.scottdclary.com/Success Story Podcast: https://www.successstorypodcast.com/YouTube: https://www.youtube.com/c/scottdclaryInstagram: https://www.instagram.com/scottdclary/LinkedIn: https://www.linkedin.com/in/scottdclary/X: https://x.com/scottdclaryFacebook: https://www.facebook.com/scottdclarypageTiktok: https://www.tiktok.com/@scottdclarypageThreads: https://www.threads.net/@scottdclaryFollow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCo/TikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/Download "The Guide To Going Viral" for FREE!Go to: https://hookpoint.com/aafIn this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.Chapters:00:00 - The Art of Crafting Hooks02:56 - Understanding the Generalist Principle05:52 - Navigating Client Pushback08:29 - The Importance of Storytelling Formats11:30 - Researching Content Effectively14:48 - Quality vs. Quantity in Content Creation17:29 - Mindset and Success in Social Media20:48 - Finding Your Unique Format22:54 - Overcoming Perceived Boring Content29:51 - The Power of Reaction Formats31:42 - Understanding Virality and Audience Engagement33:53 - The Myth of One-Time Virality35:11 - Maximizing Podcast Clips for Virality38:03 - Creating High Stakes in Content44:13 - Evolution of Social Media Strategies48:38 - Platform-Specific Content Strategies52:23 - Debunking Common Myths in Content CreationFollow Brendan:Homepage: https://brendanjkane.com/Hook Point: https://hookpoint.com/Free Book Download: https://hookpoint.com/aafInstagram: https://www.instagram.com/brendankaneLinkedIn: https://www.linkedin.com/in/brendanjkane/Facebook: https://www.facebook.com/BrendanJamesKane/YouTube: https://www.youtube.com/c/brendankaneX: https://x.com/BrendanKane2Follow me:Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiYouTube: https://www.youtube.com/c/SunYiCoTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: <a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"...

Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!Chapters:00:00 Breaking the 100K Barrier02:17 Understanding Somatic Capacity05:00 The Journey of Personal Transformation07:38 Mindset vs. Somatic Work10:22 High-Stress Situations in Workshops12:51 The Power of Vulnerability15:47 Uncovering Hidden Blocks18:19 Cultural Influences on Identity21:17 The Role of Authenticity in Coaching23:55 The Importance of Self-Expression26:24 Living Abundantly Beyond Money31:04 Understanding Abundance and Happiness34:37 The Journey to Financial Freedom38:02 The Essence of Parenting and Family40:55 The Impact of Children on Personal Growth45:17 Navigating Relationships and Transparency54:16 The Integration of Masculinity and EmotionFollow Preston:YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgwHomepage: https://prestonsmiles.com/Instagram: https://www.instagram.com/prestonsmiles/Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878Facebook: https://www.facebook.com/PrestonSmilesSpeaks/Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDEFollow me: YouTube: https://www.youtube.com/@SunYiCo Homepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: https://facebook.com/sun.yi.nightowlsThreads: https://threads.net/@sun.yiStorytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcasts<a...

Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.Chapters:00:00 Getting Your First Client02:40 Diverse Paths to Freelancing05:33 Crafting Your Message08:32 Niche Experimentation11:40 The Importance of Relationships14:24 Building Trust with Clients17:14 Leveraging Existing Relationships20:15 The Role of Introversion in Freelancing22:59 Finding Your Place in the Industry30:19 Client Engagement and Communication32:07 Navigating Partnerships and Leadership33:46 Balancing Creativity and Business35:43 Decision-Making in Business37:24 Profit vs. Portfolio Projects39:06 Investing in Relationships41:25 The Importance of Face-to-Face Interaction44:15 Building Trust Through Relationships45:11 The Power of Personal Branding53:20 Transitioning to Education and Course Creation59:19 Overcoming Fear and Embracing Implementation01:04:39 The Role of Ambition in Creative Success01:09:53 Transitioning from Freelancer to Business Owner01:15:06 The Impact of COVID on Personal Branding and Content CreationFollow Michael : &nbsp;@morejanda&nbsp; Instagram: https://www.instagram.com/morejanda/LinkedIn: https://www.linkedin.com/in/morejanda/TikTok: https://www.tiktok.com/@mostjandaX: https://x.com/morejandaHomepage: https://michaeljanda.com/Follow me: @SunYiCoHomepage: https://sunyi.coNight Owl Nation: https://sunyi.co/night-owl-nation/Instagram: https://instagram.com/sun.yiTikTok: https://tiktok.com/@_sun.yiTwitter: https://twitter.com/_sun_yiLinkedIn: https://linkedin.com/in/sunyi-nightowls/Facebook: https://facebook.com/sun.yi.nightowlsThreads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcasts<a...

Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!Chapters:00:00 The Evolving Role of Creatives in Branding02:53 Understanding the Importance of Personality in Creative Teams05:49 Navigating the Freelance Landscape: Common Pitfalls08:46 The Balance of Creative Freedom and Financial Stability12:09 The Impact of Personal Projects on Professional Growth15:01 The Dichotomy of Passion Projects vs. Paid Work18:01 The Role of Ego in Creative Decision-Making20:52 The Spectrum of Creative Personalities23:55 The Importance of Collaboration in Design26:51 The Value of Introversion in Creative Fields30:12 Effective Communication Between Designers and Clients33:00 Learning from Designers: A Collaborative Approach35:51 The Niche of Brand Strategy in Design38:19 The Evolution of Design Roles45:28 Navigating the Freelance Landscape50:05 The Shift in Creative Agency Models53:43 The Future of Design and Technology01:01:50 The Importance of Storytelling in Design01:10:06 Building a Creative CommunityFollow James :https://www.instagram.com/jamessommerville/https://www.jamessommerville.co/Check out Known Unknown:https://www.instagram.com/knownunknownco/https://knownunknown.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcasts<a href="https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267" rel="noopener noreferrer"...

Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.Chapters00:00 Understanding Brand Strategy for Personal Brands05:57 Aligning Brand Values with Company Actions11:57 Navigating Personal Branding and Self-Discovery17:57 The Challenge of Balancing Creativity and Organization24:05 The Journey of Self-Acceptance and Authenticity29:58 The Power of Vulnerability in Personal Branding35:58 The Impact of Personal Stories on Branding48:56 The Intersection of Personal and Professional Life56:31 Overcoming Shame and Embracing Imperfection01:05:39 The Balance of Self-Promotion and Authenticity01:15:15 The Importance of Showing Up as Your True Self01:24:10 Vulnerability as a Strength in Personal Branding01:30:08 Facing Fears and Embracing Authentic Connections01:35:15 Understanding Personal Branding Beyond Marketing01:42:10 Navigating Personal Branding and Community Engagement01:49:09 Understanding Neurodiversity in Communities01:54:53 Coaching vs. Consulting: A Deep Dive02:01:12 The Importance of Business Acumen in Creative Fields02:06:12 The Role of Education in Creative Professions02:12:34 Building Community and Belonging through Brands02:20:36 Future Aspirations in Brand StrategyFollow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/Linkedin https://www.linkedin.com/in/theannelihansson/Website https://www.annelihansson.com/Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267🟢 Leave a...

Watch Trailer Episode 123: https://www.instagram.com/p/DCZR76kR4eE/Watch Full Episode 123 on YouTube: https://www.youtube.com/watch?v=uB2kiw0GtSU&amp;t=3385sIn this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/Chapters00:00 The Journey of Writing a Book17:53 Navigating the Publishing Process36:04 Marketing and Selling the Book42:54 The Art of Engaging Interviews45:08 Shrimp Club: A Mastermind Experience49:29 Navigating Creative Burnout52:15 The Balance of Selling and Authenticity56:20 The Myth of Passive Income01:01:10 The Evolution of Writing in the Digital Age01:08:51 The Maturing Landscape of Online Business01:12:40 Future Writing Aspirations and Inspirations01:18:31 The Role of Authenticity in StorytellingFollow Laura: @TheLauraBelgray https://www.instagram.com/laurabelgray/https://www.facebook.com/talkingshrimphttps://twitter.com/lbelgray/Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi***💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267🟢 Leave a rating on Spotify<a href="https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593" rel="noopener noreferrer"...

Watch Trailer Episode 122: https://www.instagram.com/p/DCFCW3MRVVy/Watch Full Episode 122 on Youtube: https://www.youtube.com/watch?v=pRY9FrKWkbE&amp;t=2sAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction. 00:00 Reconnecting and Reflecting on Past Experiences02:47 Navigating the Challenges of Repetitive Content05:57 Creating Fresh and Engaging Membership Experiences09:02 Onboarding New Members Effectively12:01 The Interconnection of Language Learning and Personal Development14:58 Building Community and Engagement in Memberships17:55 Understanding Member Behavior and Engagement21:00 Encouraging Participation and Overcoming Fear24:03 Creating a Supportive Environment for Growth26:59 Balancing Content and Engagement Strategies29:59 Leveraging Technology for Community Building32:56 Fostering Connections and Accountability36:03 Innovative Approaches to Member Engagement47:36 The Importance of Vulnerability in Sharing Stories50:08 Creating Comfortable Sharing Environments52:41 Trust and Confidence in Sharing56:26 Measuring Success in Community Engagement58:12 Understanding Different Member Needs01:00:10 The Value of Member Feedback01:02:10 Navigating Content Creation Challenges01:04:12 Shifts in Content Consumption01:06:47 The Balance Between Quantity and Quality01:10:50 Visualizing Future Goals01:12:43 Relearning Important Lessons01:16:21 Finding Balance in Expectations01:18:51 The Journey of Entrepreneurship01:20:45 The Importance of Positive Reinforcement01:22:38 Understanding Different Feedback Needs01:26:45 Creating Urgency in Membership EnrollmentComment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn <a href="https://linkedin.com/in/sunyi-nightowls/"...

Watch Trailer Episode 121: https://www.youtube.com/watch?v=mN-S74MbFpkWatch Full Episode 121 on YouTube: https://www.youtube.com/watch?v=QD5zKpqI9Yg&amp;t=1741sAuthentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.The owner of KUN Health alongside her father,&nbsp;Jiaming&nbsp;Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing&nbsp;Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."Chapters00:00 Journey into Chinese Medicine08:57 The Art of Tongue Diagnosis18:05 Empathy in Healing30:03 Integrating Mental Health and Chinese Medicine39:50 Innovating Traditional Practices50:11 The Role of Food in Medicine59:59 Building a Personal Brand in HealthComment, tag, and share with someone who would love this. Enjoy! Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.Follow me: @SunYiCo Website https://sunyi.coNight Owl Nation https://sunyi.co/night-owl-nation/Instagram https://instagram.com/sun.yiTikTok https://tiktok.com/@_sun.yiTwitter https://twitter.com/_sun_yiLinkedIn https://linkedin.com/in/sunyi-nightowls/Facebook https://facebook.com/sun.yi.nightowlsThreads https://threads.net/@sun.yiDomestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyiFollow Jiaming: Instagram: https://www.instagram.com/kunhealth/Website: https://www.kun.health/aboutLinkedin: https://www.linkedin.com/company/kunhealth/Linkedin: https://www.linkedin.com/in/jiaming-ju***💜 Leave a review on Apple Podcasts<a...