Creative ACCESS Marketing — Attracting and Capturing Readers: Creative Self-Publishing Podcast with Orna Ross

In the latest installment of the AskALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss effective strategies for finding ARC (Advanced Review Copy) reviewers for manuscripts. Other questions include: Do I need a new ISBN if I change the cover? Do I need to use a different ISBN for each retailer when publishing on Kindle and other platforms? How can I create a legal disclaimer for a memoir written as fiction? Is it possible to retain rights to my characters and book world when negotiating with a traditional publisher What is the best way to get peer feedback on alternative cover designs for my upcoming book? How does barcode pricing work with short-term or permanent price changes? And more! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

This episode focuses on the unique challenges faced by multi-genre authors in the self-publishing sector. ALLi Director Orna Ross provides practical solutions and personal examples for targeting different readers, establishing a cohesive brand, maintaining quality across genres, managing reader expectations, and building genre-specific expertise, along with tips for optimizing your time. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you’re feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you’re just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.  

In this episode of the Self-Publishing News Podcast, Dan Holloway discusses a significant legal victory in Japan where three manga publishers won $10 million in damages from a piracy site, potentially setting a precedent for how lost earnings are calculated in copyright infringement cases. This ruling could reshape the global debate over the impact of piracy on sales. Dan also touches on HarperCollins' partnership with Eleven Labs for AI-narrated audiobooks, exploring the balance between technological advancements and traditional publishing ethics. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.  

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

In this episode of the Self-Publishing News Podcast, Dan Holloway discusses a Society of Authors survey revealing significant concerns among creatives about AI's impact on their work and income. He also covers the UK government's latest updates on AI regulation, noting a lack of protections for content creators. Additionally, Dan highlights Substack's new partnership with Spotify, which enhances podcast visibility and subscriber integration. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Shaun Loftus, founder of The Book Whisperer, which offers complete publishing services for indie authors. Shaun shares her journey from a tech-savvy marketing director to a leader in indie publishing, emphasizing the educational approach of The Book Whisperer in guiding authors through the complexities of self-publishing. The discussion also touches on the upcoming “unconference” in Florence, a unique event designed for authors to collaboratively set the agenda and share insights in a peer-to-peer learning environment. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

My guest this episode is Jill Dobson, whose story is a little different from the ones I usually tell on this podcast. She found a traditional publisher at a very young age—in fact, when she was a teenager. Then she endured decades of rejection or, even worse, being ignored. She recently went indie and felt like a weight was lifted. Now, it's up to readers to decide and not a nameless gatekeeper. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. About the Host Howard Lovy has been a journalist for more than 35 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

In this episode of the Self-Publishing News Podcast, Dan Holloway brings attention to Fairly Trained, the first platform to certify ethically trained large language models, highlighting a major advancement in AI ethics. Dan also explores HarperCollins' innovative environmental efforts in reducing paper usage through font changes and the carbon footprint disparities between print and audiobooks. Additionally, he discusses the new partnership between Draft2Digital and the social reading app Fable, a development that offers fresh opportunities for authors to connect with readers. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

What does independence mean for authors in terms of creative and publishing choices? Why is interdependence so important, and how can we be stronger together? Orna Ross and Joanna Penn discuss their ideas. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.  

In this insightful episode, Orna Ross unpacks the ACCESS framework—Attract, Captivate, Connect, Engage, Subscribe, Satisfy—to understand each stage in the process of attracting and ultimately satisfying your readers—in the most creative way possible. The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you’re feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you’re just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.