Audio Interview: Elevating Indie Book Design

ALLi Campaigns Manager Matty Dalrymple talks with book cover designer Rachel Valliere about improving indie book design through a crucial but often overlooked tool: the creative brief. Rachel explains how a well-crafted brief helps authors communicate their vision clearly, including technical details like trim size, binding, and cover text. They discuss how understanding genre conventions, using design elements intentionally, and navigating image and font rights contribute to professional indie book design. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest Rachel Valliere is a book cover and interior designer and the founder of Printed Page Studios and The Book Designer Collective. While she currently specializes in nonfiction, she has worked across many genres throughout her career. Her mission is to provide high-quality services to purpose-driven independent authors—beginning with strategy before design—to create stunning books that amplify their impact while ensuring they maintain full rights and control over their work. You can find her on LinkedIn and YouTube.

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss how to find a developmental editor for a nonfiction book that covers complex, controversial, or specialized subject matter. Other questions include: How long should it take to design a book cover, and should the designer read the manuscript? Is it worth creating a series wiki for your books? Should authors release their audiobook at the same time as the ebook and print editions? Do you need an ISBN for an audiobook, and what platforms should you use for distribution? How do you safely publish a book through a foreign company? Why won’t Amazon link the hardcover and ebook editions when the hardcover is published through IngramSpark? And More! Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsor The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Hosts Michael La Ronn is ALLi’s Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com. Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.  

On this episode of the Self-Publishing News Podcast, Dan Holloway explains how the Meta ruling favors tech companies but leaves the door open for future cases that could benefit authors. He also covers Cloudflare’s new tool to let publishers charge AI firms for content scraping and reports on a bestselling author’s move to take control of her rights outside traditional publishing. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

What does it really take to build a lasting author platform in 2025? In this episode of the Self-Publishing with ALLi Podcast, host Dale L. Roberts chats with indie author Kerrie Flanagan about what it means to grow and sustain an author brand in today’s crowded publishing world. From mastering the tools that matter to balancing multiple genres under different pen names, this conversation offers practical insights for authors looking to deepen their reader connections and expand their reach. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube. About the Guest Kerrie Flanagan is an author, writing consultant, and instructor with more than twenty years in the publishing industry. She is the author of The Writer’s Digest Guide to Magazine Article Writing, creator of the Magazine Writing Blueprint, and co-author of several series under the pen name C.G. Harris. Her work has appeared in Writer’s Digest, The Writer, Alaska Magazine, and Chicken Soup for the Soul. A founder of Northern Colorado Writers, Flanagan teaches for Stanford University and regularly presents at conferences nationwide.

My guest this episode is Mark David Gerson, an award-winning author of more than twenty books spanning fantasy, memoir, and writing guides. He once avoided writing, but eventually embraced it—and now helps others do the same through his coaching, workshops, and books. He’s also a screenwriter and visual artist who sees writing as both a creative and spiritual act. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need. We invite you to join our organization and become a self-publishing ally. Sponsor Inspirational Indie Authors is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Howard Lovy has been a journalist for 40 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X. About the Guest Mark David Gerson is the founder of The Mark David Gerson School of Writing and award-winning author of more than 20 books. As a novelist, he is best known for his Legend of Q’ntana fantasy series. His nonfiction includes classic titles for writers, compelling memoirs, and inspiring self-help books. When not writing, Mark David coaches an international roster of both first-time and seasoned writers to help them get their stories onto the page and into the world with ease. Learn more at markdavidgerson.com or follow him on Facebook.

On this episode of the Self-Publishing News Podcast, Dan Holloway explains how the European Accessibility Act will impact authors selling into the EU, with practical tips on accessible formats and why EPUB matters more than ever. He also covers a major U.S. court ruling against Anthropic for scraping copyrighted books—while still declaring its AI-generated content fair use. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Production and Distribution stream of the Self-Publishing with ALLi podcast, ALLi nonfiction adviser Anna Featherstone speaks with Brad Andalman, co-founder of Vellum, the popular book formatting software used by thousands of indie authors. They discuss Vellum’s origins, its evolution, and how it fits into the book production process—especially for authors looking to maintain control, streamline workflow, and update files efficiently. Brad also shares insights on how authors use Vellum in unexpected ways, recent feature updates, and how the team prioritizes new tools based on author feedback and publishing trends. Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Anna Featherstone is ALLi’s nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she’s also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It’s Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she’s not being bookish, Anna’s into bees, beings, and the big issues of our time. About the Guest Brad Andalman is the co-founder of 180g, the company behind Vellum—the Mac-based software that simplifies professional-grade book formatting for indie authors. He launched the company in 2012 alongside Brad West after more than a decade at Pixar Animation Studios, where he helped build next-generation animation and rendering tools.

ALLi Director Orna Ross unpacks the first court ruling on AI’s use of copyrighted books and why it matters to indie authors. She explains how the judge balanced “fair use” with pirate copying, then walks through ALLi’s Four Cs—consent, compensation, clarity, and curiosity—to show authors where the real battles lie. Along the way, Ross offers clear steps for safeguarding your work, engaging readers, and keeping your creativity alive while tech giants and courts hammer out the details. Sponsor This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. About the Host Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On this episode of the Self-Publishing News Podcast, Dan Holloway covers strong UK audio growth, with audiobook downloads up 31 percent in 2024, and rising fiction sales led by romance. He previews a major London conference on copyright, AI, and shadow libraries, and reports that Mastodon has joined other platforms in adopting anti-scraping clauses. Finally, he looks at the apparent collapse of TikTok’s publishing venture, 8th Note Press, leaving some authors without sales or rights to their work. Sponsors Self-Publishing News is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. Self-Publishing News is also sponsored by book cover design company Miblart. They offer unlimited revisions, take no deposit to start work and you pay only when you love the final result. Get a book cover that will become your number-one marketing tool. Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. About the Host Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In this episode of the Self-Publishing with ALLi Podcast, Matty Dalrymple talks with MaryCatherine Jones of The Audiobook Experience about how authors can set themselves up for audiobook production success during the editing phase. They discuss the growing popularity of audiobooks, the importance of writing with the ear in mind, and how to avoid pitfalls like confusing names or unclear pronunciations. They also offer practical tips on working with narrators and directing listeners to bonus content, all with an eye toward meeting the expectations of today’s "ear readers.” Sponsors This podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote. This podcast is also sponsored by Gatekeeper Press, the all-inclusive Gold Standard in Publishing, offering authors 100% rights, royalties, satisfaction and worldwide distribution. Gatekeeper Press, Where Authors are Family. About the Host Matty Dalrymple podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She serves as the campaigns manager for the Alliance of Independent Authors. Matty is also the author of the Lizzy Ballard Thrillers, beginning with Rock Paper Scissors; the Ann Kinnear Suspense Novels, beginning with The Sense of Death; and the Ann Kinnear Suspense Shorts, including Close These Eyes. She is a member of International Thriller Writers and Sisters in Crime. About the Guest MaryCatherine Jones is the owner and executive producer at The Audiobook Experience at Voice Over Vermont, an award-winning boutique audiobook recording and production studio. She delights in working with authors in her Vermont studio to bring their stories into the world, either using their own voices or by finding the perfect narrator for their audiobook. You can also find her on Instagram and LinkedIn.