On Knowing Your Value and Charging for It In Your Online Business with Jenny Melrose

Teacher turned blogger shares the ways that her hobby as a new mom scaled into a full time business helping other female entrepreneurs grow and scale their online businesses organically. She shares her knowledge on blogging and why it’s still relevant to your online business. Listen in to hear how you can make money from your website and online platforms through brand sponsorships no matter the size of your audience.

Her best advice? Know your value and charge for it.

Three Things You Will Learn This Episode 

1. How Jenny was able to replace her teacher’s salary, and retire her husband through her online blogging business
2. Ways to make money using your website and your influence on your platforms.
3. How to initiate brand sponsorships and present your best package, and negotiate on your deliverables

Timestamps 

[01:53] I started a lifestyle site called the Melrose Family

[02:43] I felt like I lost myself as a new mother and needed something that was my own.

[03:15] You can make a ton of money doing it, and can retire from teaching. The sky is the limit.

[04:00] I figured out how to grow my traffic and at the same time, grow my audience.

[4:14] I was able to retire from teaching back in 2015.

[4:55] I was able to retire my husband and ended up selling that in 2019 for six figures.

[6:04] Imposter syndrome held me up for years.

[7:43] I work with female entrepreneurs looking to better understand how to grow and scale their businesses online.

[8:28] How do I work with brands on sponsorships?

[9:37] Where is blogging in 2021?

[10:52] It really comes down to SEO.

[11:36] Keyword research and knowing what people are searching for is first

[14:26] Does everyone need a blog?

[15:20] You said there’s a few ways to make money using your website

[15:36] Working with brands on sponsored content

[16:26] You’re charging for time and exposure

[17:41] You’re giving them value, charge for it.

[18:06] I’m all about the creator economy

[19:06] Their the people working on influencer campaigns

[20:08] Is there a magic formula on how to write a pitch?

[20:58] I talk a lot about pricing, I do have my own podcast Influencer Entrepreneurs

[21:28] You send a media kit and a proposal.

[22:07] If they come back within 24 hours and say sure; you’re too cheap.

[22:31] I think so many people undervalue themselves.

[23:15] Reach out to brands you are already using.

[24:14] Is there too small an audience to start?

[24:26] Microinfluencers do better sometimes than big influencers that have millions of followers

Links

Get on the AMPire Collective Waitlist HERE

Try Kartra out HERE

Connect with Jenny Melrose: Instagram | Website

Connect with Dana Bowling: Instagram | Website