What Does Today's CMO Really Do?

In this episode, host Will Francis⁠⁠⁠⁠ chats with ⁠ Archana Haarnack, Pinterest specialist. They explore what makes Pinterest such a unique social platform, and how organizations can build their brands there. (It’s not just for arts and crafts!) They also tease out some best practices and creative strategies for posting on Pinterest, as exemplified by brands such as HOOG and MADE. And they highlight some common mistakes that people make when they try to establish themselves on the platform. Looking to expand your social media skills? Don’t forget to register for our upcoming Instagram webinar. --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team!

In this episode - our 100th! - host Will Francis⁠⁠⁠⁠ chats with ⁠Brian Finnerty, the CMO of educational software company D2L. They look at Brian's long career in educational technology where he sees the learner as always taking the central role, especially in the age of AI. He explains how he manages their global marketing strategies, and offers insights into the ideal relationship between marketing and sales, as well as tips for anyone considering working in marketing. "Marketing is a great profession. It's plugged into the heartbeat of a company and its growth and its commercial viability. --------- To listen to more great conversations with professionals in digital marketing subscribe to Ahead of the Game on ⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠, and the video version on YouTube⁠⁠⁠⁠. And visit the Digital Marketing Institute for thousands of educational resources. You'll find ebooks, toolkits, podcasts, webinars, blogs, guides, and more! ⁠⁠⁠⁠⁠⁠⁠⁠Join as a member for free today⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, ⁠⁠email the podcast team⁠⁠!

How does the current job market look for digital marketing professionals? How is AI impacting the jobs scene? In this episode, Will Francis⁠⁠ interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs. They also touch on the significance of company culture, the average tenure in marketing roles (now 1.5 years!), key skills and roles for 2025, and the findings from Aspire's salary survey across the UK, US, MENA and APAC, available on the DMI website. "We've seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve." Terry's top 3 tips for jobseekers: Showcasing your tangible results Have realistic expectations Keep upskilling Resources mentioned: 2024 Salary Guides for Digital Marketers --------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠YouTube⁠, ⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, ⁠email the podcast team⁠!

Paid search, or pay-per-click (PPP) advertising, has always been a core part of any digital marketing strategy, and a perfect complement to SEO tactics. However, with the changes in users' search behavior and the rise of AI-powered search, such as Google's Search Generative Experience (SGE), is PPC really worth it anymore? In this episode of the DMI podcast, host ⁠Will Francis⁠ talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They assess how the PPC landscape has been evolving, and they explore what tactics you can deploy future-proof your PPC strategies. ----------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms. And if you enjoyed this episode please leave a review so others can find us! If you have other feedback for or would like to be a guest on the show, email the podcast team!

Our intrepid host Will Francis is presenting a 4-week live webinar on using AI Tools for your marketing journey. It starts Monday June 17 and we're offering our podcast listeners a 35% discount on the full course. Read about the masterclass here and register today with the code DMIPODAI for your special discount!

In this episode of the DMI podcast, host Will Francis talks to serial entrepreneur and digital marketing advisor Maeve Kneafsey about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling. Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy. Check out Maeve's previous chat on the podcast, about scaling your business beyond borders. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and as a video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

LinkedIn is 20 years old, and it's never been so popular! In this episode of the DMI podcast, host Will Francis chats with Luan Wise, a long-time LinkedIn user and trainer and all-round social media consultant. They look at how you can use LinkedIn to fit your needs, the best ways to interact, comment and post, how to leverage the company page for employee advocacy, all while taking good care of your own personal brand. We also get Luan's thoughts on the latest LinkedIn AI tools (spoiler: they're not great!) BONUS CONTENT: Download Luan's Top Tips for Engaging on LinkedIn ----------⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and as a video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Travel the world in this week's episode! Host Will Francis⁠ peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase⁠ for finding remote accommodation and Michelle built HR platform Remote Rebellion out of frustration with companies calling people back to the office. They have tips for newbies, choosing the right destinations, essential gear, and the challenges and rewards of remote work. We also get some insights from Chris on his remarkably successful email newsletter and MIchelle's approach to LinkedIn. BONUS - Download our Free Guide with 10 Top Tips for Digital Nomads! ----------⁠ The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and as a video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

There's a lot going on with search and the effects of AI, and no-one's sure where it's all headed! One voice of reason is this week's guest, Luke O'Leary, who emphasizes the fundamentals of search marketing that won't change: good UX and optimization, understanding your audience, solid content, and testing. Luke and host Will Francis look at how the role of an SEO is changing, the latest E in E-E-A-T, how TikTok works as a search platforms, the partnership between Google and Reddit, where AI might take the search sector and how to prepare for it. Luke O'Leary is VP of Media Strategy & Operations at Neil Patel Digital, EMEA. He also tells us about his career and the interesting differences he's seeing between marketing and the world or work, having moved from California to London. FURTHER READING on the DMI A Guide to Google E-E-A-T Preparing for AI Search with Google Search Generative Experience (SGE) AI in Digital Marketing Google on the Messy Middle ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠, and as a video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 6SycGjxRYkSxVNate9Ow

How do you market an organization made up of diverse individuals - in this case a global firm of over 700 legal professionals? We were delighted to have an insightful conversation with Roy Sexton, head of marketing at Clark Hill, on how marketing can be a force for good, the overlap between B2B and B2C marketing, working on a company's personal brand, considerations about putting your marketing behind social movements, and lots of tips for marketers at any stage of their career. Roy tells host Will Francis about his advocacy for LGBTQ+, and how his background in theater has influenced all areas of his marketing skills, including how to manage a team and approaches to using storytelling in marketing. ---------- The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠, and as a video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠. A ⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode⁠⁠⁠⁠⁠⁠⁠⁠ is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! ⁠⁠⁠⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed this episode please leave a review so others can find us! Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.