E47: How to Scale a DTC Challenger Brand with Dr Simon Chard from PÄRLA

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Andy Lambert is one of the founders of ContentCal and author of SOCIAL 3.0. Join us as we chat about ContentCal's journey, mastering content marketing for small businesses, the reality of Instagram's reach and the power of collaboratation.   Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Newsletter Sign-up: https://www.growplusagency.com/founder-to-founder-email-sign-up/  Grow+ https://www.growplusagency.com/   Andy Lambert: https://www.linkedin.com/in/andycontentcal/?originalSubdomain=uk ContentCal: https://www.contentcal.com/   Amanda Perry: https://www.amandaperry.co.uk   https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Rosie Davies-Smith is the founder of PR Dispatch. Since 2014, she's been coaching small businesses on how to do their own PR, how to pitch their products and how to get featured by the press. Join us as we talk PR, influencer strategies and changes in consumer trends.   Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Newsletter Sign-up: https://www.growplusagency.com/founder-to-founder-email-sign-up/  Grow+ https://www.growplusagency.com/   PR Dispatch: https://www.prdispatch.com/ Rosie Davies-Smith: https://uk.linkedin.com/in/rosie-davies-smith-15191826   Amanda Perry: https://www.amandaperry.co.uk   https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Amy is an expert in content repurposing and the CEO and Founder of Content 10x – a niche creative agency and the first content repurposing agency in the world. She helps businesses grow their audience by maximizing the return on the content they create. Join us as we talk about the current state of social media, her recipe for content repurposing and the best advice for DTC businesses.   Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Newsletter Sign-up: https://www.growplusagency.com/founder-to-founder-email-sign-up/  Grow+ https://www.growplusagency.com/   Amy Woods: https://www.linkedin.com/in/amywoods2/  Content 10x: https://www.content10x.com/   Amanda Perry: https://www.amandaperry.co.uk   https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Gilly Whitty-Collins is a keynote speaker, consultant, executive coach and gender equality warrior. Join us as we talk to the former Senior Vice President of P&G Beauty about her 2020 book 'Why Men Win at Work'. We also chat about invisible sexism in the workplace, the big difference between competence and confidence, and how men can get on board.   Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Grow+ https://www.growplusagency.com/   Gill Whitty-Collins: https://gillwhittycollins.com/  https://www.linkedin.com/in/gillwhittycollins/?originalSubdomain=ch  https://www.instagram.com/gillwhittycollins/?hl=en    Amanda Perry: https://www.amandaperry.co.uk   https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Ian MacRae is a work psychologist and author of six books including Dark Social: Understanding the darker side of work, personality and social media. Join us as we talk about how social media changes our brains, going against trends, and dealing with backlash online.   Founder to Founder group: https://www.facebook.com/groups/1165986567563254/ Grow+ https://www.growplusagency.com/   Ian MacRae: https://twitter.com/IanSMacRae  https://www.youtube.com/channel/UCGqh00XVHms3V7MwV6xtp1Q https://www.highpotentialpsych.co.uk/   Amanda Perry: https://www.amandaperry.co.uk   https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Louise O'Kane is the designer & creative behind LULACREATES™, the design studio that works with "think-big" indie/disruptor brands & start-ups on their visual identities, packaging, print and digital designs. Tune in as we talk small business branding, her best design tips and the future of Instagram. Grow+ https://www.growplusagency.com/ Louise O'Kane: https://www.instagram.com/lulacreates/  www.lulacreates.co.uk Amanda Perry: https://www.amandaperry.co.uk  https://www.linkedin.com/in/amandaperryuk/  https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Josh Turner is the founder of Stand4Socks, a DTC brand built on giving back. For every paid sold, one pair goes to a vulnerable person in need, with over 150,000 pairs of socks donated in their journey so far. We dive into Josh's journey as an entrepeneur, as well as the importance of bedding good causes into your brand. Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Toria Smith is Founder and Co-Director of GRAPE & Fig, the UK's first grazing board company. Join us in conversation as we cover being front of your brand, copycats and her experience bringing the grazing board concept to the UK.   Toria Smith: https://www.instagram.com/torialouisesmith/ GRAPE & Fig: https://grapeandfig.com/ https://www.instagram.com/grapeandfig/ Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

Welcome back to the Amanda Perry Podcast! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Claudia Cardinali is Head of Client Operations at Great Influence, the UK's leading personal branding agency building inspirational leaders such as Stephen Bartlett, Katy Leeson and Gary Neville. Join us in conversation as we cover where to start with personal branding, the power of content seeding and the importance of authenticity online. Claudia Cardinali: https://www.linkedin.com/in/ccardinali9/ Great Influence: https://greatinfluence.co.uk/ Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/

The Amanda Perry Podcast is back! Every Monday I’ll be sharing insights from founders and leaders in the world of DTC, business and everything in-between. Dr Simon Chard is the 4th most influential dentist in the UK and co-founder of PÄRLA, the ethical and eco solution to toothpaste tube wastage and pollution. Join us in conversation as we cover his brand’s mission to reduce plastic pollution, the trials and tribulations of starting a challenger brand and what really happened on Dragons’ Den. Dr Simon Chard: https://www.drsimonchard.com/ Don't Squeeze The Planet: https://parlatoothpastetabs.com/blogs/news/dont-squeeze-the-planet Amanda Perry: https://www.amandaperry.co.uk https://www.linkedin.com/in/amandaperryuk/ https://www.instagram.com/amandaperry/