AdExchanger podcast

Creator Marketing Is Growing Up

22/9/2026

AdExchanger

0:00

58:04

Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and partnerships at PMG.

Otros episodios de "AdExchanger"

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4/11/2026
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Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That's why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
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Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.
What Frogs And Socks Can Teach Us About AI Implementation
20/10/2026
48:00
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
Making AI Pay Its Way, With Cloudflare
13/10/2026
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What if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
Value Over Volume, With NYT's Courtney Glaze
6/10/2026
46:13
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
Want AI Agents That Work? You've Gotta Do The 'Unsexy' Stuff First
29/9/2026
47:11
Everyone in Adland wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
Creator Marketing Is Growing Up
22/9/2026
58:04
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and partnerships at PMG.
Information Quality Is What Wins In The AI Era
16/9/2026
53:53
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent product data.
I've Tried Everything But AdTech Therapy
8/9/2026
52:52
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

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