UX Week 2008 | Unpacking Stories to Serve People Better

Peter has a conversation with UX Week 2009 presenter Scott McCloud, best known for his book Understanding Comics, and more recently for the comic explaining Google Chrome. They discuss comics, visual expression, Edward Tufte, and the importance of believing in the message.

Co-founder and President of Adaptive Path Jesse James Garrett provides an inside look at the process of creating Aurora, a concept video depicting one possible future user experience for the Web. Jesse talks about the technology trends that will shape the future Web, outlines the challenges of designing a future product, and takes the audience for a behind the scenes look at the creation of the Aurora concept video.

Architects make buildings for people. Information architects make information spaces for people. So how do you build doors, windows, and porches into information spaces? And how do you make it easy for people to find what they want in over 10,000 episodes of a daily TV show? To find out, I had tea with Audrey Chen, Senior Information Architect at Comedy Central who recently created a searchable online archive of 10 years of "The Daily Show". From 24 hour crews who watched and tagged every single episode, to the challenge of "future-proofing" information architecture systems so that they can grow and change over time, Audrey shared a glimpse into what it takes to organize and manage the massive influx of data in our world.

UX Week 2008 kicked off with an on-stage conversation between the President and founder of Adaptive Path, Peter Merholz, and industry legend Don Norman. Don wrote the founding text on user-centered design, entitied, “The Design of Everyday Things”, and also coined the term “user-experience” while at Apple in the early 1990s. They talk about the importance of the semantic differences around common issues in business like ROI from a design perspective, the necessity to look beyond the “all mighty dollar,” the importance of being passionate about your ideas, and knowing ultimately all team members want to create great products and services for other people. Don shares his insights about the UX Week presentation given by Microsoft’s Jensen Harris around the usability of the Ribbon in the latest version of MS Office as well as the exciting future that lies ahead for all in the UX field.

In this conversation, Experience Designer Leah Buley from Adaptive Path shares some of the lightweight techniques that she and her team use to explore a variety of solutions quickly and how to enlist the support of non-team members in the UX process. We talk about the video biographies of other team members at Adaptive Path and how all started out from humble beginnings – some in fields that had little to do with what we think about today as traditional UX projects – and how those experiences have helped in building great products and services. Leah outlines the advice she gives in her conference talk Being a UX Team of One. Videos from On-Stage Presentation Leah was kind enough to share the videos she used in her presentation. Thanks again, Leah! # Watch members of Adaptive Path describe their first job in User Experience # Watch as Pam Daughlin answers the question When did you first discover UX? # Watch various members at Adaptive Path share their thoughts on what’s hot in User Experience at the moment.

Senior Interaction Deisgner at Adaptive Path, Kim Lenox chats with Kevin Brooks, the Principle Staff Researcher for Motorola Labs about his workshop entitled “Storytelling for User Experience Design”. They discuss various aspects of Kevin’s presentation including the importance of structure and patterns to guide creative endeavors. One critical aspect is listening when striving to be a remarkable storyteller within your own organization. Kim shares her art school experience where the criticism of her art helped her gain the confidence necessary to be a successful Interaction Designer. Kevin also discusses his upcoming publication about storytelling with Whitney Quesenberry. Learn more about his book at Rosenfeld Media. Download Kevin’s presentation from UX Week.

Indi Young talks about the importance of continuing to ask “why” enough times to get to the core reasons for any individuals’ behavior or actions and how to convert stories into mental models. Her workshop “Unpacking Stories to Server People Better” includes these themes and more. We discuss the elegant way in which mental models can provide a visual representation of these behaviors and support elements that foster the likely repetition of any action. Indi also talks briefly about how her book from Rosenfeld media, “Mental Models – Aligning Design Strategy with Human Behavior,” can help others create these visual tools.

Jennifer Bove from Huge and Ben Fullerton from IDEO sat down with me shortly after their presentation to discuss ideas from “We’ll Always Have Paris – What Makes a Memorable Service Experience.” We explore the six key elements about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences. One shoe company will actually order a pizza for their clients as well as order products from competitor sites to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.

Dave Wolf, Vice President of Sales and Marketing at Cynergy Systems was kind enough to join me for this conversation about his presentation “ben: A Prototype for Democracy in the 21st Century.” We talk about Cynergy’s awarding winning application “ben” at the PhizzPop competition – a National Design and Development Challenge sponsored by Microsoft. “ben” is a series of interconnected, cross-platform applications that leverage the power of Microsoft Silverlight, Windows Presentation Foundation, Live Services, Twitter, VoIP technologies.

TVs in trouble! It might be terminal, but Rod Naber and Dan Levine from Current TV urge everyone not lose hope just yet. Discussing their presentation “TV with an API! Current at the Collusion of TV and the Internet” Rod and Dan describe how using their cable and satellite TV network along with their social news website, Current is experimenting across both media, looking for a cure. In this conversation we talk about how Current got started, the power of the community in generating content for Current News, and how the Internet is allowing users to create ads for companies. All this could change the way marketing approaches innovative solutions for their customers.