Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity

Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer’s symptoms […]

Welcome to Episode 43 of Write with Influence. This week’s topic was inspired by a powerful storytelling technique that I discovered whilst studying for my degree in script writing. In fiction, you can’t write a well-rounded character unless you know them inside out and the same applies when it comes to copywriting – you have […]

Welcome to Episode 42 of Write with Influence. Today’s copywriting tip for you is called “The Workaround.” Just because you solve a problem for your audience, that doesn’t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is […]

Welcome to Episode 41 of Write with Influence. This week we’re looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn’t do something – even when you present your customer with exactly what they need and show them step-by-step how you can change […]

Welcome to Episode 40 of Write with Influence. Today’s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story – if our heroes have no obstacles as they try to reach their goal, the story will […]

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does – the facts and figures. Process copy […]

Welcome to Episode 38 of Write with Influence. Today I’ve got a super simple lesson for you that will help you identify the key benefits of your product so that you can get straight to the point in your copywriting. Simplicity in copywriting and in sales is critical – people need to know within seconds: […]

Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose – each piece of copy is like a link in […]

Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there’s something wrong with their product or service, but this is not always the case. Today I […]

Welcome to Episode 35 Of Write with Influence. There’s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen […]